About this episode

Jonathan Licht discusses Sky Sports' position in UK sports broadcasting and the future of sports media.

Jonathan Licht, Chief Sports Officer at Sky Sports, discusses Sky's dominant position in UK sports broadcasting, strategic partnerships, and the future of sports media. Key topics: Sky's portfolio dominance: 225 Premier League matches, 1,000+ EFL games, 118 WSL matches, Formula 1, cricket, golf, NFL, tennis, darts, netballThe growth paradox: How building sports audiences creates competitive tension at rights renewal timeSky Labs & The Hundred: Co-creation process that helped develop franc...

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