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From 10 epsHosts
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S02 E09 We're Not the Cheapest and Never Will Be (Here's the Strategy) |Wilson Simons
Jun 23, 2026
31m 21s
S02 E08 His Mentor Died, Tariffs Hit — How Lion Energy's CEO Kept Going | Tyler Hortin
Jun 9, 2026
33m 13s
S02 E07 Running 4 Companies: The 1 Rule That Makes It Possible | Tyler Margetts
May 19, 2026
40m 07s
S02 E06 Rebuilding Culture after a Tough Merger- 3 Things that Worked
May 12, 2026
36m 19s
S02 E05 Leadership Lessons from Private Equity Transition | Matthew Wride
May 5, 2026
28m 19s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 | ![]() S02 E09 We're Not the Cheapest and Never Will Be (Here's the Strategy) |Wilson Simons | Wilson Simons built a manufacturing company serving SpaceX, Airbus & Boeing — and he did it by refusing to compete on price. Here's the strategy behind it. What does it actually take to win contracts with the biggest aerospace brands in the world — without being the cheapest option in the room?Wilson Simons, President of Specialized Manufacturing, breaks down the leadership philosophy and business strategy behind one of the fastest-growing aerospace component manufacturers in the country. This year alone? They're tracking 50% over last year's numbers.In this episode, Wilson gets brutally honest about: → Why he posts their quarterly performance metrics publicly on LinkedIn — even the bad ones → How refusing to discount is becoming a competitive advantage → The accountability culture that earned clients like SpaceX, Airbus, Boeing & Lockheed Martin → Why 80-90% of his hires are entry-level — and how he builds them into A-players → What leadership stress actually feels like that nobody tells you before you take the top seat.Wilson's core belief: "We are not the cheapest — but there's a reason. We hold ourselves to high standards and we create the best work possible." That's not a tagline. It's a filter for every customer, every hire, and every decision.If you're a business owner, CEO, or executive figuring out how to grow without racing to the bottom on price — this one is for you.🔔 Subscribe for more CEO conversations like this one. 📲 Connect with Wilson Simons on LinkedIn: https://www.linkedin.com/in/wilson-simons-492024125🌐 Specialized Manufacturing: https://www.specializedmfg.comHashags:#CEOInterview #PricingStrategy #ManufacturingBusiness #Leadership #BusinessLeadershipPodcast #Manufacturing #AerospaceManufacturing #LeadershipPodcast #SmallBusinessIdeas #BusinessIdeas #CEOConnect with Jon on LinkedIn where he shares leadership insights regularly: https://linkedin.com/in/jonspiesmanBook a free exploration call with Jon here: https://calendly.com/d/ytw-khm-4r5?utm_source=LI&utm_campaign=BioListen to Untold on these podcast platforms:Spotify: https://open.spotify.com/show/0bshg8B2x1kX665eeYkk52Apple Podcasts: https://podcasts.apple.com/us/podcast/untold/id1805797903Amazon Podcasts: https://music.amazon.com/podcasts/fa845f62-543e-44b2-a6f1-7704bccfc099/untold Untold is the podcast hosted by Jon Spiesman where we uncover the best-kept business secrets of Utah. Each week, we sit down with local entrepreneurs and business owners to explore their unique journeys, the challenges they’ve overcome, and the lessons they've learned along the way. Whether you're building your own business or just love a good underdog story, you'll find hidden gems of advice and inspiration in every episode.We hope you enjoyed this episode of Untold. Jon and the Untold podcast team#UntoldPodcastWithJon #UtahBusiness #EntrepreneurPodcast #JonSpiesman #SmallBusinessStories #LocalBusinessUtah #StartupJourney #PodcastForEntrepreneurs | 31m 21s | ||||||
| 6/9/26 | ![]() S02 E08 His Mentor Died, Tariffs Hit — How Lion Energy's CEO Kept Going | Tyler Hortin | What does it take to lead a company through change, uncertainty, and growth?In this episode, Tyler Hortin, CEO of Lion Energy, shares his journey from a finance background to leading an innovative energy company. Tyler discusses the evolving relationship between technology and energy, the realities of stepping into executive leadership, and the personal lessons learned through loss, resilience, and difficult decision-making.Throughout the conversation, Tyler reveals how strong relationships, trust, mindset, and strategic thinking shape successful leaders. He also shares insights into building a company vision that serves employees, customers, partners, and stakeholders alike.Whether you're an entrepreneur, executive, business leader, or someone pursuing personal growth, this episode offers valuable lessons on leadership, business strategy, decision-making, and navigating life's challenges.🔑 Key Topics:• Leadership and CEO decision-making• The future of energy and technology• Business strategy and operational excellence• Resilience through adversity• Building trust and relationships• Personal growth and mindset• Mentorship and leadership development• Creating a long-term company vision💡 Memorable Quotes:"You can create it on your own.""You have to make the best decision you can.""No matter how difficult it is, it will pass.""Trusting yourself in the moment is key."⏱ Chapters:00:00 Introduction and Setting the Stage04:08 The Journey from Finance to Leadership09:55 The Impact of Technology on Energy14:01 Navigating Loss and Transitioning to CEO19:57 Shifts in Leadership and Decision-Making25:03 Facing Challenges and Personal Growth29:59 Building Relationships and Mindset33:46 Vision for the Future and Final Thoughts#Leadership #CEO #BusinessStrategy #Entrepreneurship #PersonalGrowth #EnergyInnovation #Technology #DecisionMaking #LeadershipDevelopment #Resilience #BusinessLeadership #Mentorship #ExecutiveLeadership #LionEnergy #GrowthMindsetConnect with Jon on LinkedIn where he shares leadership insights regularly: https://linkedin.com/in/jonspiesmanBook a free exploration call with Jon here: https://calendly.com/d/ytw-khm-4r5?utm_source=LI&utm_campaign=BioListen to Untold on these podcast platforms:Spotify: https://open.spotify.com/show/0bshg8B2x1kX665eeYkk52Apple Podcasts: https://podcasts.apple.com/us/podcast/untold/id1805797903Amazon Podcasts: https://music.amazon.com/podcasts/fa845f62-543e-44b2-a6f1-7704bccfc099/untold Untold is the podcast hosted by Jon Spiesman where we uncover the best-kept business secrets of Utah. Each week, we sit down with local entrepreneurs and business owners to explore their unique journeys, the challenges they’ve overcome, and the lessons they've learned along the way. Whether you're building your own business or just love a good underdog story, you'll find hidden gems of advice and inspiration in every episode.We hope you enjoyed this episode of Untold. Jon and the Untold podcast team#UntoldPodcastWithJon #UtahBusiness #EntrepreneurPodcast #JonSpiesman #SmallBusinessStories #LocalBusinessUtah #StartupJourney #PodcastForEntrepreneurs | 33m 13s | ||||||
| 5/19/26 | ![]() S02 E07 Running 4 Companies: The 1 Rule That Makes It Possible | Tyler Margetts | 🎙️ In this episode, Tyler Margetts, CEO of LR Dynamics, shares insights on managing multiple businesses, building strong teams, and redefining excellence in leadership.From resource allocation and strategic planning to delegation and long-term stewardship, Tyler explains the realities of leading several companies while maintaining growth and operational focus. He also discusses how technology, organizational structure, and team culture play a major role in scaling successfully.In this conversation, we explore:💡 Managing and balancing multiple businesses📈 Strategic planning and resource allocation🧠 Why excellence is a continuous journey👥 Building and developing a strong leadership team⚙️ Using technology to improve business management🚀 The importance of delegation and protecting leadership time🤝 Creating a culture where employees thrive📊 Long-term thinking and sustainable business growthA key theme throughout the episode is leadership through service building businesses by supporting people, empowering teams, and constantly improving.If you're interested in entrepreneurship, leadership, business growth, or scaling organizations, this episode is packed with practical insights and real-world experience.🔔 Like, subscribe, and turn on notifications for more conversations with founders, CEOs, and business leaders.#Leadership #Entrepreneurship #BusinessGrowth #CEO #Management #Delegation #BusinessStrategy #LRDynamics #LeadershipDevelopment #TheBusinessSpotlightWe hope you enjoyed this episode of Untold. Jon and the Untold podcast teamConnect with Jon on LinkedIn where he shares leadership insights regularly: www.linkedin.com/in/jonspiesmanBook a free exploration call with Jon here: https://calendly.com/d/ytw-khm-4r5?utm_source=LI&utm_campaign=BioListen to Untold on these podcast platforms: Spotify: https://open.spotify.com/show/0bshg8B2x1kX665eeYkk52Apple Podcasts: https://podcasts.apple.com/us/podcast/untold/id1805797903Amazon Podcasts: https://music.amazon.com/podcasts/fa845f62-543e-44b2-a6f1-7704bccfc099/untold#DigitalPathology #AIInnovation #RemoteWorkCulture #MedTech #StartupLeadership #Techcyte #UntoldPodcastWithJon#CompassionOverJudgment#EncouragingLeaders #UtahBusiness #EntrepreneurPodcast #SmallBusinessStories #UntoldPodcast #BusinessTips #StartupJourney #LocalBusinessUtah #HiddenGems #WeeklyPodcast #JonSpiesman #BusinessAdvice #podcastforentrepreneurs Untold is the podcast hosted by Jon Spiesman where we uncover the best-kept business secrets of Utah. Each week, we sit down with local entrepreneurs and business owners to explore their unique journeys, the challenges they’ve overcome, and the lessons they've learned along the way. Whether you're building your own business or just love a good underdog story, you'll find hidden gems of advice and inspiration in every episode. | 40m 07s | ||||||
| 5/12/26 | ![]() S02 E06 Rebuilding Culture after a Tough Merger- 3 Things that Worked | What really happens to company culture after an acquisition?In this episode, David Beenfield, CEO and co-founder of Dwelo, shares a candid, behind-the-scenes look at navigating mergers, cultural disruption, and rebuilding trust after major organizational change.From building a strong, scrappy startup culture to experiencing its breakdown following a high-stakes merger, David opens up about the hidden costs of growth, leadership transitions, and the emotional reality of layoffs. He explains how the loss of transparency, identity, and alignment can fracture teams—and what it truly takes to rebuild them.David also reflects on his personal evolution from hands-on operator to CEO, including the challenge of stepping away from execution and learning to lead with clarity, vision, and trust.If you're a founder, leader, or part of a scaling company, this episode offers practical insights on protecting your culture—and recovering when it starts to slip.What you’ll learn in this episode:The real impact of mergers and acquisitions on company cultureWhy transparency is essential during times of changeHow to rebuild trust after layoffs and leadership shiftsThe difference between startup culture and corporate structureTransitioning from operator to CEO mindsetKey Topics:Dwelo, company culture, mergers and acquisitions, startup growth, leadership, private equity, organizational change, employee trust, business transformation, CEO mindsetTimestamps:00:00 Introduction to David Beenfield and Dwelo09:00 Navigating Ownership and Role Changes15:30 Cultural Shifts After Acquisition24:15 Rebuilding Trust and Transparency30:20 Leadership Lessons as CEO36:30 Advice for Founders Facing Big DecisionsHashtags:#Dwelo #Leadership #CompanyCulture #StartupGrowth #MergersAndAcquisitions #BusinessTransformation #CEO #Entrepreneurship #ScalingBusiness #EmployeeEngagement #BusinessPodcast #FounderJourney | 36m 19s | ||||||
| 5/5/26 | ![]() S02 E05 Leadership Lessons from Private Equity Transition | Matthew Wride | In this episode, Matthew Wride shares an inside look at leading DecisionWise through a major transition following a private equity acquisition.He breaks down the real challenges of scaling a business, including the hidden costs of growth, maintaining quality while expanding, and the complexities of integrating company cultures after a merger. Matthew also highlights why not all revenue is good revenue and how overextension can impact long-term success.This conversation offers valuable insights into employee engagement, organizational development, and building a strong company culture during periods of transformation. Matthew emphasizes the importance of transparency with customers, aligning with the right private equity partners, and operationalizing processes to scale effectively.If you're a business leader, entrepreneur, or involved in mergers and acquisitions, this episode provides practical lessons on navigating growth without losing focus or values.What you’ll learn in this episode:The impact of private equity on company growthHidden costs and risks of scaling too quicklyHow to balance growth with quality and executionChallenges of cultural integration in mergersWhy transparency and communication matter in business transformationKey Topics:DecisionWise, employee engagement, private equity, growth strategy, organizational development, merger integration, company culture, leadership, business transformation, employee experienceTimestamps:00:00 Navigating Change: The Journey of DecisionWise10:39 The Impact of Private Equity on Growth17:20 Balancing Growth and Quality: The New Reality24:15 Integrating Cultures: The Challenge of Mergers27:44 Lessons Learned: Insights for Future Growth OpportunitiesHashtags:#DecisionWise #PrivateEquity #BusinessGrowth #Leadership #EmployeeEngagement #CompanyCulture #MergersAndAcquisitions #BusinessTransformation #OrganizationalDevelopment #StartupGrowth #ScalingBusiness #Entrepreneurship #BusinessPodcast | 28m 19s | ||||||
| 4/28/26 | ![]() S02 E04 The Invisible Weight of Leadership | Joshua Christopherson | In this episode of Untold, host Jon Spiesman sits down with Joshua Christopherson, CEO of Achieve Today, to explore the hidden realities of leadership that rarely make it into press releases or boardroom summaries.Joshua shares his deeply personal journey from sales and marketing leadership roles to becoming CEO of Achieve Today, an EdTech company based in Utah that has helped more than 150,000 people in 72 countries through coaching and personal development programs. After nearly two decades with the company, Joshua Christopherson reveals the mindset shifts required to grow from an individual contributor to an executive leader responsible for the lives and livelihoods of hundreds of employees.The conversation dives into the unseen pressures of leadership, the emotional weight of running a company, and the internal battles leaders face while appearing confident on the outside. Josh Christopherson also opens up about the inspiration behind his book, CEOs and Suicide: The Invisible Game of Leadership, where he discusses the mental and emotional struggles many executives silently experience.From navigating financial crises and near-miss payroll moments to confronting loneliness at the top, this episode uncovers the inner game that every leader must face but few openly discuss.If you're a founder, entrepreneur, executive, or aspiring leader, this conversation provides powerful insights into resilience, vulnerability in leadership, and what it truly takes to carry the responsibility of leading others.Topics covered in this episode:Leadership mindset shifts from “me” to “we”The hidden emotional costs of running a companyWhy leadership can feel lonely at the topLessons from nearly 25 years in the education and coaching industryThe story behind the book CEOs and SuicideBuilding a strong workplace culture and supporting employeesFacing business crises and staying resilient as a leaderAbout the guestJoshua Christopherson is the CEO of Achieve Today, a personal development and coaching company headquartered in Utah. With more than two decades of experience in education and leadership, Joshua Christopherson has helped scale the company into a globally recognized coaching platform while building one of the most awarded workplace cultures in the state.Hashtags#Leadership #Entrepreneurship #CEOLeadership #BusinessPodcast #PersonalDevelopment #StartupLife #ExecutiveLeadership | 33m 32s | ||||||
| 4/21/26 | ![]() S02 E03 Leadership Lessons from a Defense Industry CEO | Parker Judd✨ | leadershipdefense industry+3 | Parker Judd | GMRE IncorporatedGMRE+1 | OgdenUtah+1 | revenue growthstrategic leadership+2 | — | 35m 57s | |
| 4/14/26 | ![]() S02 E02 From Side Project to 600% Growth Startup | Justin Brach✨ | startup growthconstruction technology+3 | Justin Brach | Subcontractor HubUntold+3 | Utah | 600% growthAI-powered design tools+3 | — | 30m 47s | |
| 4/7/26 | ![]() SE02E01 The impact of leadership extends beyond the workplace | Dave Olsen | Untold✨ | leadershipteam building+3 | Dave Olsen | NimblUntold+5 | Utah | high-performing teamstrust+3 | — | 28m 32s | |
| 9/16/25 | ![]() SE01E23 - Ben Cahoon on Startups, Snowboarding, and Scanning Poop with AI | Ben Cahoon | Untold✨ | startupssnowboarding+1 | Ben Cahoon | — | — | entrepreneurshiptechnology+1 | — | 46m 54s | |
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| 9/9/25 | ![]() SE01E21 - Rebecca Dutson on Prevention, Purpose, and Parenting | Rebecca J. Dutson | Untold✨ | mental healthparenting+2 | Rebecca Dutson | Children’s Center Utahthe Children’s Center Utah+6 | Utah County | trauma-informed careinfant therapy+1 | — | 37m 15s | |
| 8/26/25 | ![]() SE01E20 - From the Legal Bar to Juice Bars - A Father's Leap of Faith | Brad Davis | Untold✨ | entrepreneurshipfranchising+3 | Brad Davis | Roxberry Juice CompanyZuka Juice+7 | KoreaUtah | Roxberry Juice CompanyZuka Juice+3 | — | 39m 53s | |
| 8/19/25 | ![]() SE01E19 - No Contracts, No Comfort Zones: Bruce Rowe’s Business Playbook | Bruce Rowe | Untold✨ | businessentrepreneurship+3 | Bruce Rowe | Spartan BeastsSebo Marketing+5 | Utah | Sebo Marketingculture+3 | — | 48m 52s | |
| 8/12/25 | ![]() SE01E18 - Bold Pivots, Viral Campaigns, and Leading in Tough Times | Chad Meyerson | Untold✨ | leadershipbusiness survival+3 | Chad Meyerson | Downeast ClothingLinkedIn+2 | Utah | bold pivotsviral campaigns+2 | — | 45m 06s | |
| 8/5/25 | ![]() SE01E17 - Profit, Principle, and the Hardest Call I Ever Made | Roger Knecht | Untold✨ | accountingleadership+2 | Roger Knecht | Universal AccountingUntold+3 | Utah | AI disruptionsbusiness visibility+2 | — | 46m 37s | |
| 7/29/25 | ![]() SE01E16 - From F-16s to Full-throttle BPO | Noah Rosales | Untold✨ | militaryentrepreneurship+4 | Noah Rosales | F-16sACD Direct+6 | Saudi ArabiaUtah | entrepreneurial gritremote work culture+1 | — | 48m 27s | |
| 7/22/25 | ![]() SE01E15 - The Business of Hope: How Chris Croswhite Is Changing Lives | Chris Croswhite | Untold | In this powerful and personal episode of Untold – The Best Kept Secrets of Utah, host Jon Spiesman steps away from his usual lineup of for-profit founders to sit down with Chris Croswhite, Executive Director of the Rescue Mission of Salt Lake — a faith-based nonprofit tackling homelessness through compassion, transformation, and purpose.Chris shares a deeply human perspective on Utah’s growing homelessness crisis, the personal stories behind the problem, and the business realities of running a nonprofit organization. He discusses the life-defining role of leadership, faith, and purpose-driven decision making while offering insights on how business and nonprofit leaders alike can build lasting impact.💡 In this episode:How the Rescue Mission turns handouts into hand-upsWhy homelessness is a symptom, not the root problemThe surprising business skills needed to run a nonprofitHow faith drives leadership and purpose at every levelWhat it really takes to lead a mission that changes livesHow homelessness in Utah has changed — and what we can do about itThis episode is as much about leadership and values as it is about social impact. If you’re a business owner, leader, or someone seeking deeper purpose in your work — don’t miss this one.We hope you enjoyed this episode of Untold. Jon and the Untold podcast teamConnect with Jon on LinkedIn where he shares leadership insights regularly: www.linkedin.com/in/jonspiesmanBook a free exploration call with Jon here: https://calendly.com/d/ytw-khm-4r5?utm_source=LI&utm_campaign=BioListen to Untold on these podcast platforms: Spotify: https://open.spotify.com/show/0bshg8B2x1kX665eeYkk52Apple Podcasts: https://podcasts.apple.com/us/podcast/untold/id1805797903Amazon Podcasts: https://music.amazon.com/podcasts/fa845f62-543e-44b2-a6f1-7704bccfc099/untold#UntoldPodcast #MTech #VocationalEducation #UtahEducation #DebtFreeCollege #WorkforceDevelopment #TechnicalTraining #EconomicMobility #LeadershipLessons #HigherEdInnovation #UntoldPodcastwithJon #IndigenousLanguages #LanguageAccess #CulturalPreservation #Entrepreneurship #MayaBridge #SocialImpact #LeadershipLessons #HumanDignity #UtahBusiness #UntoldPodcastwithJon #RescueMissionOfSaltLake #ChrisCroswhite #LeadershipWithPurpose #UtahNonprofits #HomelessnessCrisis #FaithDrivenLeadership #NonprofitBusiness #HumanDignity #CompassionOverJudgment#EncouragingLeaders #UtahBusiness #EntrepreneurPodcast #SmallBusinessStories #UntoldPodcast #BusinessTips #StartupJourney #LocalBusinessUtah #HiddenGems #WeeklyPodcast #JonSpiesman #BusinessAdvice #podcastforentrepreneurs Untold is the podcast hosted by Jon Spiesman where we uncover the best-kept business secrets of Utah. Each week, we sit down with local entrepreneurs and business owners to explore their unique journeys, the challenges they’ve overcome, and the lessons they've learned along the way. Whether you're building your own business or just love a good underdog story, you'll find hidden gems of advice and inspiration in every episode. | 53m 21s | ||||||
| 7/15/25 | ![]() SE01E14 - Building a Brand by Building for Others | Clay Christensen | Untold | In this episode of Untold – The Best Kept Secrets of Utah, host Jon Spiesman sits down with Clay Christensen, President of Mountainland Technical College (M-Tech), to unpack the often overlooked but incredibly powerful world of technical and vocational education.Clay shares how M-Tech became Utah’s leader in industry-driven, debt-free career training, with a staggering 99.7% of students graduating without student debt. They dive into the importance of partnerships with local businesses, why competency-based education is the future of workforce training, and how accessible, skill-based programs are changing lives and communities.This conversation isn’t just about education — it’s about economic mobility, leadership evolution, and the legacy of creating opportunity for all.💡 In this episode:The ingredients to M-tech’s growth to the largest and best rated tech college in UtahHow technical colleges partner directly with industries to meet workforce needsThe future of competency-based, debt-free educationClay’s personal vision for removing barriers and expanding opportunityThe leadership lessons that come with building a purpose-driven institutionIf you care about education, leadership, and the future of workforce development — you need to hear this one.For more leadership insights - connect with Jon on LinkedIn - www.linkedin.com/in/jonspiesmanWe hope you enjoyed this episode of Untold. Jon and the Untold podcast teamConnect with Jon on LinkedIn where he shares leadership insights regularly: www.linkedin.com/in/jonspiesmanBook a free exploration call with Jon here: https://calendly.com/d/ytw-khm-4r5?utm_source=LI&utm_campaign=BioListen to Untold on these podcast platforms: Spotify: https://open.spotify.com/show/0bshg8B2x1kX665eeYkk52Apple Podcasts: https://podcasts.apple.com/us/podcast/untold/id1805797903Amazon Podcasts: https://music.amazon.com/podcasts/fa845f62-543e-44b2-a6f1-7704bccfc099/untold#UntoldPodcast #MTech #VocationalEducation #UtahEducation #DebtFreeCollege #WorkforceDevelopment #TechnicalTraining #EconomicMobility #LeadershipLessons #HigherEdInnovation #UntoldPodcastwithJon #IndigenousLanguages #LanguageAccess #CulturalPreservation #Entrepreneurship #MayaBridge #SocialImpact #LeadershipLessons #HumanDignity #UtahBusiness #EncouragingLeaders #UtahBusiness #EntrepreneurPodcast #SmallBusinessStories #UntoldPodcast #BusinessTips #StartupJourney #LocalBusinessUtah #HiddenGems #WeeklyPodcast #JonSpiesman #BusinessAdvice #podcastforentrepreneurs Untold is the podcast hosted by Jon Spiesman where we uncover the best-kept business secrets of Utah. Each week, we sit down with local entrepreneurs and business owners to explore their unique journeys, the challenges they’ve overcome, and the lessons they've learned along the way. Whether you're building your own business or just love a good underdog story, you'll find hidden gems of advice and inspiration in every episode. | 45m 23s | ||||||
| 7/8/25 | ![]() SE01E13 - Building a Brand by Building for Others | Jeff Durham | Untold | In this episode of Untold – The Best Kept Secrets of Utah, host Jon Spiesman sits down with Jeff Durham, co-founder and CEO of Gimme Beauty, to talk about what it really takes to build a brand with purpose in one of the most competitive industries out there.Jeff shares how Gimme Beauty went from a small family business to a disruptive force in the hair accessories market — and why their mission and clarity of purpose drives every decision they make. From pivoting product lines to innovating based on overlooked hair types, Jeff opens up about the realities of entrepreneurship, the importance of supplier relationships, and the vision for turning a beauty brand into a global movement.💡 In this episode:Why innovation and details matter in even basic beauty productsHow focusing on female empowerment became a competitive edgeWhat it means to build a community of brand builders in UtahThe role of relationships in scaling a product-based businessJeff’s long-term mission to create jobs in developing countries and leave a lasting legacyThis is more than a business story — it’s about lifting others while you climb.Connect with Jon on LinkedIn where he shares leadership insights regularly: www.linkedin.com/in/jonspiesman#UntoldPodcastwithJon #GimmeBeauty #FemaleEmpowerment #BeautyIndustry #CPGx #Entrepreneurship #UtahStartups #GlobalImpact #HairCareInnovation #LeadershipLessons #EncouragingLeaders #UtahBusiness #EntrepreneurPodcast #SmallBusinessStories #UntoldPodcast #BusinessTips #StartupJourney #LocalBusinessUtah #HiddenGems #WeeklyPodcast #JonSpiesman #BusinessAdvice #PodcastForEntrepreneursUntold is the podcast hosted by Jon Spiesman where we uncover the best-kept business secrets of Utah. Each week, we sit down with local entrepreneurs and business owners to explore their unique journeys, the challenges they’ve overcome, and the lessons they've learned along the way. Whether you're building your own business or just love a good underdog story, you'll find hidden gems of advice and inspiration in every episode.New episodes drop every Tuesday at 8am.Don’t forget to like, subscribe, and rate the show so you never miss an Untold story. | 45m 07s | ||||||
| 6/24/25 | ![]() SE01E12 - Most Companies Ignore These Voices. He Built a Business Around Them | Jace Norton | Untold | In this episode of Untold – The Best Kept Secrets of Utah, host Jon Spiesman sits down with Jace Norton, Founder and CEO of Maya Bridge Language Services, for a conversation that might just change how you think about language, culture, and the communities often left out of the conversation.Jace pulls back the curtain on the rich, diverse world of indigenous languages in Central and South America — and the growing number of indigenous language speakers right here in the United States. He shares his personal journey into this underserved industry, the creation of language proficiency testing for Kekchi, and the hard business lessons learned from relying too heavily on one client and unqualified partners.More than a business, Maya Bridge is a mission: to preserve culture, protect human dignity, and build industries that empower indigenous communities. From fixing the broken language access system in healthcare and courts to advocating for cultural preservation, this episode is about leadership, resilience, and creating businesses that do good while doing well.💡 Inside this episode:The invisible populations of indigenous language speakers in the U.S.How language access is a justice and dignity issueThe business mistakes that nearly killed Maya Bridge — and how Jace turned it aroundWhy entrepreneurship is one of the most powerful tools for community empowerment🌎 Whether you’re a business owner, nonprofit leader, or someone passionate about culture and human connection, you’ll be glad you tuned in.#UntoldPodcastwithJon #IndigenousLanguages #LanguageAccess #CulturalPreservation #Entrepreneurship #MayaBridge #SocialImpact #LeadershipLessons #HumanDignity #UtahBusiness #EncouragingLeaders | 1h 09m 06s | ||||||
| 6/10/25 | ![]() SE01E11 - Breaking the Cycle - How to Cure the Patient | Dr. Ken Huey | Untold | In this powerful episode of Untold – The Best Kept Secrets of Utah, host Jon Spiesman sits down with Dr. Ken Huey, CEO of The Hope Group, to talk about one of the most overlooked crises in America: the broken behavioral health system for at-risk youth.Dr. Huey pulls no punches as he exposes the harsh realities families face when navigating insurance, care access, and the trauma-driven challenges affecting kids today. But this isn’t a story about problems — it’s about hope, healing, and leadership that matters.They dive deep into the critical importance of early intervention, why public-pay kids deserve elite care, and how creating a culture of honest feedback and self-awareness inside an organization leads to life-changing outcomes.If you’re a business owner, entrepreneur, or leader who cares about making an impact on people, communities, and future generations — this conversation will hit home.💡 In this episode:Why trauma isn’t the end of the storyThe importance of honest leadership and self-careHow organizational culture saves livesWhat it means to leave a legacy that mattersThe upcoming launch of ‘The Voice of Hope’ podcastAnd why hope isn’t a slogan — it’s a strategy.🔥 Subscribe and turn on notifications — you’ll want to hear this.#UntoldPodcast #TheHopeGroup #KenHuey #BehavioralHealth #YouthMentalHealth #TraumaCare #LeadershipLessons #OrganizationalCulture #VoiceOfHope #Entrepreneurship #ImpactLeadership #EncouragingLeaders | 42m 32s | ||||||
| 6/3/25 | ![]() SE01E10 - Future-Proofing Fitness - Building a Franchise that Lasts | Charlie Graves | Untold | In this episode of Untold — The Best Kept Secrets of Utah, host Jon Spiesman sits down with Charlie Graves, CEO of Athletic Republic, the franchise on a mission to turn raw potential into peak performance.💡Athletes train for performance. Business owners should too. Preferably without the spandex.Charlie shares the journey of leading a performance training business that’s more than just reps and drills — it’s about building cultures of trust, core values, and continuous improvement. From youth athletes chasing college scholarships to adults reclaiming fitness post-pandemic, Charlie breaks down where sports performance is heading and why the future belongs to those who adapt.Warning: Listening may cause spontaneous ambition and speed drills.They dive deep into what separates successful franchise operators, how to stay ahead of industry shifts, and why focusing on what you do best can change your business — and your life.If you're an entrepreneur, leader, or business owner looking to learn how elite training and sharp leadership mindsets create long-lasting business legacies, this one's for you.#AthleticRepublic #CharlieGraves #BusinessLeadership #UtahEntrepreneurs #UntoldPodcast #FranchiseSuccess #HumanPerformance #SportsBusiness #FutureProofing #EnduranceMindset #YouthSports #AdultFitness #EntrepreneurLife #LeadershipLessons | 45m 37s | ||||||
| 5/27/25 | ![]() SE01E09 - The Tiffany of Flowers: Speaking Roses | Rene Rodriguez | Untold | What if you could print your feelings onto a rose? In this unforgettable episode of Untold – The Best Kept Secrets of Utah, host Jon Spiesman sits down with Rene Rodriguez, CEO and founder of Speaking Roses, a company rewriting the rules of the flower industry.Rene shares the bold, unexpected journey from running a promotional product business to creating a global brand built on emotion. From a game-changing request by JCPenney to navigating logistics nightmares and skeptical markets, Rene reveals how he turned a simple idea—printing messages on real roses—into a thriving business model.💡 Inside this episode:The messy, magical reality of scaling a disruptive ideaWhy hyper-personalization is the future of consumer goodsHow Rene navigated skeptics, setbacks, and logisticsThe importance - and difficulty - of creating new consumer habitsWhy relationships—not products—are what business is really aboutRene also unveils the future of Speaking Roses, including preserved roses that last forever and a licensing model aimed at scaling globally. For aspiring entrepreneurs, he offers real talk on action over ideas, surrounding yourself with smarter people, and mastering the emotional experience behind every transaction.🌹 If you believe business is more than a product—it’s about people, emotion, and unforgettable experiences—you’ll love this conversation.🔔 Subscribe for more stories you won’t hear anywhere else.#UntoldPodcast #SpeakingRoses #Entrepreneurship #BusinessOfEmotion #UtahStartups #PersonalizedProducts | 46m 34s | ||||||
| 5/20/25 | ![]() SE01E08 - Reinventing the Agency Model | Kim Grob | In this episode of Untold – The Best Kept Secrets of Utah, host Jon Spiesman sits down with Kim Grob, co-founding partner of Right On, a content strategy agency with a mission to elevate sustainability communications through clarity, creativity, and co-creation.Kim shares the origin story of Right On—from the decision to build a more balanced, creative workplace to navigating the rise of AI in content creation. But at the heart of this episode is a powerful conversation about how we talk about sustainability, why that conversation is shifting, and what sustainability will need to do to go beyond an ‘initiative’.In Kim’s view, the politicization of sustainability—whether accusations of greenwashing or of ‘wokeness’—isn’t just a challenge, it’s a sign of progress. It means the language is evolving, people are paying attention, and brands are being called to communicate more clearly and authentically than ever before.💬 Inside this episode:Why Right On treats clients as co-creators, not content blockersHow AI is reshaping (but not replacing) creative workThe real danger of green hushing and how leading companies will avoid itWhy clear, relatable language matters more than jargonThe legacy of sustainability messaging—and how to get it rightAdvice for aspiring entrepreneurs: “Don’t overthink it. Learn on the job.”Kim also opens up about what it takes to run a values-driven business, why complementary skills make for great partnerships, and what the future of sustainability storytelling could look like.🌱 Whether you're a founder, marketer, or someone passionate about sustainability, this episode is packed with fresh insights and bold perspectives.🔔 Subscribe and don’t miss Utah’s untold stories of impact, innovation, and inspiration.#UntoldPodcast #Sustainability #ContentStrategy #Greenwashing #Entrepreneurship #UtahBusiness #AIandCreativity #EncouragingLeaders | 43m 51s | ||||||
| 5/13/25 | ![]() SE01E08 - We started with $462 and no clue what we were doing — but we had drive | Conner Atkin | Untold | "We started with $462 and no clue what we were doing—but we had drive."In this episode of Untold – The Best Kept Secrets of Utah, Conner Atkin, co-founder of Tagg N Go Express Car Wash, shares how he turned $462 and a bold idea into one of the fastest-growing regional car wash brands in the West.From sketching ideas with business partners to building 30+ locations across Utah and Idaho, Conner walks us through the highs, lows, and lessons of scaling a business from nothing. You'll hear how creative financing, strong partnership, ambition, and a whole lot of elbow grease has shaped the company.🎯 Inside this episode:- How to start with no money—and still make it work- Why the right partnership and good partner agreements can save your business- What it really takes to grow a regional brand with staying power- Why leadership must evolve with every stage of growth- Making car washes a training ground for life skills- And why your “why” matters more than any short-term winWhether you’re starting out, scaling up, or somewhere in between, this episode is packed with insight, humility, and advice from someone who’s been in the trenches and still washing strong.🎧 Tune in now to learn, laugh, and get inspired.📌 #Entrepreneurship #StartupStories #Leadership #BusinessGrowth #TaggNGo #UntoldPodcast #EncouragingLeaders | 40m 59s | ||||||
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