The $1M Salary GTM Role Nobody Qualifies For Yet w/ Jason Gelman, GTM Partner @ Primary VC

About this episode

Jason Gelman discusses the unique Go-to-Market Architect role and the support model at Primary Venture Partners.

Jason Gelman’s Background Jason Gelman is a Go-to-Market Operating Partner at Primary Venture Partners, one of the largest early-stage VC firm that just closed its $625 million Fund V (the largest to date) a few days ago, bringing total AUM to ~$1.6B. Before Primary, Jason led Revenue Strategy & Operations at Compass , helping scale the company from ~$100M ARR to $6B through their IPO. He got his start in the New York tech scene after attending law school, where he quickly realized the meritocracy of tech was a better fit for him than the rigid hierarchies of the legal world. He’s never looked back. At Primary, Jason has built out two core programs for portfolio companies: a Market Development team (centralized BD outreach on behalf of founders) and a Go-to-Market Engineering program (tech stack buildout and systems architecture). He's also leading the development of the firm's investment thesis around go-to-market tech. Discussed In This Episode • How Primary's portfolio support model actually works and why "advice-giving" doesn’t cut it • The Market Dev team's unfair advantage: why outreach from Primary converts better than any vendor pitch • The Go-to-Market…

People in this episode

Host: Chris Balestras

Guest: Jason Gelman

Topics covered

• Go-to-Market
• Venture Capital
• Revenue Strategy
• Market Development

Keywords

• GTM
• Primary VC
• Compass
• Market Development team
• Go-to-Market Engineering program

Mentioned in this episode

Products: Go-to-Market tech

Places: New York

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