VideoWeek

In this live episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, outgoing Chief Executive of Barb, for an exclusive exit interview.Recorded in front of a live audience at New Video Frontiers, Sampson reflects on his 14 years at the helm of the UK's TV measurement JIC, including:- His achievements and regrets at Barb- Innovations at the JIC over the past decade- The political nature of the role- The terminology he finds unhelpful- The rise of outcomes measurement and the resurgence of MMM- Barb's relationship with ISBA's cross-media measurement initiative Origin

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Arthur Querou, Co-Founder and CEO of Vibe.co.They discuss the company's evolution from serving the SME market towards working with larger brands, alongside other topics including:- Vibe's decision to go direct to supply- The expectations of smaller advertisers- Vibe's approach to creative- The metrics that matter to SMEs- Pinterest's acquisition of tvScientific

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Vinod Kashyap, Chief Product Officer at Digital Envoy.They discuss the company's new measurement product, LocID, a geolocation identifier for the CTV space. The conversation also covers the following topics:- Progress in the Internet of Things (IoT) space- IP addresses and challenges around volatility- LocID's role in measurement and attribution- The SME opportunity in CTV- The challenge of VPNs for the streaming industry- Digital Envoy's approach to AI

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Keith Bedford, GM EMEA at Wurl. The conversation explores a range of subjects from CTV and collaboration to FAST channels and their marketing, with topics including:- Wurl's relationship with its owner AppLovin- The FAST market in the US and Europe- How content discoverability is evolving- The size of the SME opportunity in TV- The CTV operating system land grab

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Matt Sattel, Chief Revenue Officer at OpenX, a supply-side platform (SSP). Sattel discusses:- The benefits and drawbacks of in-housing- OpenX's positioning in the market between buyers and sellers- The practice of reselling in CTV- Whether honesty pays in the industry- The debate around curation- Are industry KPIs fit for purpose?

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jay Prasad, CEO at Relo Metrics, a specialist in measuring sports marketing and sponsorship.Where local brands were once happy to associate with their hometown heroes without much demand for rigour in terms of the value of these partnerships, Prasad explains how this has changed with the influx of massive sponsors into sports across different media types. Relo Metrics measures the impact of sponsorship deals, from TV and social posts to in-stadium activations.Prasad also discusses: - The brands that took centre stage at the Olympics- How sports sponsorships can go wrong for brands- Untapped opportunities for advertising at sports events- The extent to which programmatic has delivered on its promise

In this episode, Caroline Reynolds, Global Chief Digital Officer at T&Pm, joins Vincent Flood, Editor-in-Chief at VideoWeek. T&Pm was formed earlier this year when WPP merged two of its agencies, The&Partnership and mSix&Partners, positioning AI at the core of its operations. Reynolds discusses: What clients are looking for right now Bringing creative and media back together under one agency roof How T&Pm is preparing for the AI age and the impact of AI on agencies How clients view CTV today

In this episode, Thomas Bremond, SVP & CRO, International at FreeWheel, joins Vincent Flood, Editor-in-Chief at VideoWeek. Bremond discusses how FreeWheel has changed in light of its acquisition by Comcast, the role of social networks in TV distribution, and what it means to be a broadcaster in 2024.

In the first episode of 2024, Paul Wright, Head of Uber Advertising, UK and Ireland, joins Vincent Flood, Editor-in-Chief at VideoWeek. Wright has helped launch Uber's advertising business in the UK and Ireland, opening up the unique targeting potential of the Rides and Eats apps.One year into the role, Wright lays out the direction of travel for the young ads business, including its video plans and first-party data offering. He also discusses his inroads into the industry as an early media sales employee at Sky, and reflects on his days at iAd, Apple's first advertising venture.

In this episode, Nicola Lewis, Global Chief Solutions Officer at GroupM, joins Vincent Flood, Editor-in-Chief at VideoWeek, to explore her personal and professional journey, her transition from sales to agency-side, and Finecast's rapid expansion since its inception in 2019.The conversation follows Nicola's early forays into advertising, and the inspiring story of receiving a key promotion while undergoing treatment for cancer. She discusses the importance of support from her GroupM colleagues, the creative potential of TV, and the challenges of unifying measurement across 20 markets.

In this episode Joe Evea, CEO at Media16, joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss the CTV advertising market. Media16 specialise in advertising sales, campaign management and content distribution, and bring children’s channels like Pop, Tiny Pop and Pop Max to the market. The conversation topics include how Joe got started in the industry, the growth of FAST services and the role they're playing in the market, the opportunities for new entrants in CTV advertising, the considerations when dealing with the children's market, the role of data and the growing influence of the various CTV platforms.

#35 Rob Christensen, SVP, Advanced Global TV, Sales & Distribution, at Vevo, the label-owned giant of music video streaming. Rob joins Vincent Flood, VideoWeek’s Editor-in-Chief, to discuss everything from about everything from Vevo’s offering, the company’s flourishing relationship with YouTube, the opportunities and challenges of scaling globally, and how to create a great company culture. VideoWeek events mentioned in the introduction:VideoWeek Horizons, Wellcome Collection, London, February 23rd: https://horizons.videoweek.com/New Video Frontiers, BAFTA & King’s Place, London, March 22nd-23rd, 2023: https://newvideofrontiers.com

In this episode, Tom Goodwin, who is a keynote speaker, consultant, author and TV host, joins Vincent Flood, VideoWeek's Editor-in-Chief, for a free roaming conversation that covers everything from the WFH debate, right through to Web3 and the metaverse. Also discussed is social media and how it's used today, Tom's own experiences with being aa social media star and Miami's growing technology scene.