The Rules For What an African Creator Can Build | S5: EPS 20

About this episode

The episode features discussions on the African Creator Economy with insights from prominent artists and industry leaders.

Africa is moving forward, and so are we. This week on the podcast, we have Grammy Award-nominated global superstar Yemi Alade reflecting on her journey as one of Africa’s biggest music exports, Kenyan artist Coster Ojwang sharing his experiences navigating the industry as both a musician and visual artist and Moses Nyabanda , Managing Director at Equity Group, speaking on finance and opportunities available for creators. This week we are spotlighting the second edition of the Equity Creator Masterclass in Nairobi — an impactful session bringing together some of the brightest minds shaping Africa’s Creator Economy. Hosted by Arrival Africa alongside Equity Group in conjunction with the Africa Forward Summit, the conversation focused on creativity, business, finance, branding and building sustainable careers across the continent’s evolving creative industries. I joined the panel to speak on PR, media and branding — a conversation connected to both my professional journey and personal mission of helping creatives position themselves for opportunities, build visibility and create long-term value through their work. Our moderator Lotan made sure to explore how African creatives can…

People in this episode

Host: Anyiko Owoko

Guests: Yemi Alade, Coster Ojwang, Moses Nyabanda

Topics covered

• African Creator Economy
• Music Industry
• Finance for Creators
• Branding
• Sustainable Careers
• Creativity as Business

Keywords

• African Creators
• Music Exports
• Equity Creator Masterclass
• Financial Literacy
• Creative Industries
• Visibility
• Brand Building

Mentioned in this episode

Organizations: Equity Group, Arrival Africa, Africa Forward Summit

More episodes of VIP ACCESS

• The Future of Nairobi Nightlife — A Spotlight on The DJ Ecosystem Part 2 | S5: EP 22 · June 9, 2026 · 46 min
• The Future of Nairobi Nightlife — A Spotlight on The DJ Ecosystem Part 1 | S5: EP 21 · June 2, 2026 · 1h 4m
• Sound Beyond Borders with Jeremiah Asiamah | S5: EP 19 · May 19, 2026 · 17 min
• Making Kenyan Stories Bankable: Craft vs Commerce Part 2: S5: EP 18 · May 12, 2026 · 51 min
• Making Kenyan Stories Bankable: Craft Vs Commerce Part 1 | S5: EP 17 · May 5, 2026 · 45 min
• Safety Planning for More Inclusive & Safer Spaces in The Industry | S5: EP 16 · April 28, 2026 · 28 min