Why Your Brand Is Invisible Without This Strategy with Austin Holmes

About this episode

Austin Holmes discusses the importance of brand awareness and the pitfalls of conversion tracking in entrepreneurship.

Austin Holmes is the founder of Publicity for Good, the number one communications firm for purpose-driven brands, with nearly 10 years of building brands, managing media, and helping companies scale through the power of awareness and positioning. With two acquisitions on the horizon and a following of 20 million across one potential deal, Austin knows what it takes to go from grinding it out to breaking through. In this episode, Austin and Jackson dig into why most entrepreneurs are addicted to conversion tracking at the expense of brand awareness, the hidden attribution problem killing ad budgets, and why publicity done right can change everything overnight. 🔔 Subscribe for weekly entrepreneur interviews and real business strategies. 0:00 - Introduction: meet Austin Holmes, founder of Publicity for Good 1:00 - PR, advertising, and why most businesses aren't ready to scale 3:00 - CPG brands vs. personalities: different needs, different strategies 5:00 - 10-year overnight success: Cardone Ventures and hiring in Brazil 7:00 - Two acquisitions coming: doubling agency size and 20M followers 9:00 - AI tools, API comparisons, and the AI Marketplace launch 11:00 - Grant Cardone…

People in this episode

Host: Jackson Calame

Guest: Austin Holmes

Topics covered

• brand awareness
• publicity
• entrepreneurship
• media management
• advertising strategies
• business scaling

Keywords

• brand visibility
• conversion tracking
• publicity strategies
• media management
• entrepreneur interviews
• business growth

Mentioned in this episode

Organizations: Publicity for Good, Cardone Ventures, Laserway

Places: Brazil

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