One thing marketers still misunderstand about AI

About this episode

Liza Adams discusses the common misunderstandings enterprise marketers have about AI and presents a three-layer framework for AI marketing success.

Enterprise marketers struggle with AI visibility despite 47% go-to-market efficiency decline. Liza Adams, AI advisor and go-to-market strategist at GrowthPath Partners, brings 25+ years of Silicon Valley marketing leadership experience across major tech companies including Juniper Networks, Pure Storage, and Smartsheet. The discussion reveals Adams' three-layer framework for AI marketing success: visibility (showing up in AI search), sentiment (ensuring believable and credible messaging), and recommendation (being suggested for ideal customer situations and problems). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Guest: Liza Adams

Topics covered

• AI marketing
• go-to-market strategy
• visibility in AI
• marketing efficiency
• sentiment in messaging

Keywords

• AI
• marketing
• visibility
• sentiment
• recommendation
• go-to-market
• efficiency

Mentioned in this episode

Organizations: GrowthPath Partners, Juniper Networks, Pure Storage, Smartsheet

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