The most important human connection with customers and prospects
About this episode
Liza Adams discusses frameworks for rebuilding customer trust in the AI era and strategic approaches for enterprise marketers.
Enterprise marketers struggle with declining go-to-market efficiency—now just 47% effective. Liza Adams, AI advisor and former CMO at major tech companies including Pure Storage and Smartsheet, shares proven frameworks for rebuilding customer trust in the AI era. The discussion covers her three-layer trust framework (visibility, sentiment, and recommendation), strategic approaches to ungating content for AI discoverability, and implementing "people-first AI forward" transformation methodologies that prioritize human upskilling over workforce reduction. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
People in this episode
Guest: Liza Adams
Topics covered
- customer trust
- AI in marketing
- go-to-market efficiency
- content strategy
- human connection
Keywords
- customer trust
- AI
- marketing efficiency
- content discoverability
- human upskilling
Mentioned in this episode
Organizations: Pure Storage, Smartsheet
More episodes of Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
- This should be redesigned immediately with AI
- The most important leadership skill you can master in AI Marketing?
- One thing marketers still misunderstand about AI
- The Evolution from SEO to GEO for Modern Marketers
- If you had to focus on one thing for AI visibility, what would it be?
- A big mistake companies make with AI-generated content
Explore listener stats, chart rankings, contacts and more on the Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast podcast page.