The most important leadership skill you can master in AI Marketing?
From Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast by I Hear Everything
June 11, 2026 · 1 min · Episode 1847
About this episode
Liza Adams discusses the essential leadership skills for AI marketing and introduces her framework for success.
Go-to-market efficiency has declined from 78% to 47%. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings 25+ years of CMO-level experience across Silicon Valley tech giants including Juniper Networks, Pure Storage, and Smartsheet to address this critical challenge. Adams introduces her visibility-sentiment-recommendation framework for AI marketing success, emphasizing that showing up in AI search results is merely the foundation—brands must ensure credible sentiment and appropriate recommendations for ideal customer scenarios. She advocates for reimagining workflows beyond automation to leverage AI's unique capabilities in synthesizing multi-source market intelligence and maintaining consistent context across vast data sets. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
People in this episode
Guest: Liza Adams
Topics covered
- AI marketing
- leadership skills
- go-to-market efficiency
- market intelligence
- workflow reimagining
Keywords
- AI marketing
- leadership skills
- go-to-market efficiency
- market intelligence
- workflow automation
Mentioned in this episode
Organizations: GrowthPath Partners, Juniper Networks, Pure Storage, Smartsheet
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