This should be redesigned immediately with AI
About this episode
Liza Adams discusses the need for redesigning marketing strategies using AI to address outdated buyer behaviors.
Enterprise marketing teams waste 53% of their go-to-market spend chasing outdated buyer behaviors. Liza Adams, AI Advisor and Go-to-Market Strategist at Growth Path Partners, brings two decades of CMO-level experience from companies like Pure Storage and Smartsheet to address this crisis. She introduces the visibility-sentiment-recommendation framework for AI search optimization and outlines the three-layer trust architecture that determines whether brands get recommended for the right customer problems. Adams also presents her "people-first AI forward" methodology for cross-functional transformation that prioritizes upskilling over workforce reduction. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
People in this episode
Guest: Liza Adams
Topics covered
- AI
- marketing
- buyer behavior
- search optimization
- cross-functional transformation
Keywords
- AI search optimization
- buyer behaviors
- marketing spend
- trust architecture
- upskilling
Mentioned in this episode
Organizations: Growth Path Partners, Pure Storage, Smartsheet
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