Watch the Media with John Shrader

ANDY KENDEIGH has been the sports director at KETV Channel 7 in Omaha for 15 years. He leads a team of three people covering the Huskers, Creighton, high schools and more. The news show at KETV is overwhelmingly the highest rated in the state of Nebraska. He talks about covering the Huskers and high schools, about the groove of the job, building relationships and the changing business in which he works.Recorded November 12, 2025THE SHOW:Features interviews with sports media people from around the country, regionally and in Nebraska. John Shrader is an Emmy-award winning sports broadcaster and journalist who teaches Sports Media and Broadcasting at the University of Nebraska-Lincoln. His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. He was the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years. John is a free-lance writer for Soccer America and hosts and produces the weekly Soccer Media Podcast.For more information and inquiries about John's free lance work, go to www.ShraderMedia.com.

Episode:MIKE’L SEVERE has been in the Omaha media market fornearly a quarter century. He worked as a local TV news reporter (KETV) and a sports talk host (1620 the Zone.) He is now the Executive Director of the Jet Award Foundation, which raised money for students in community colleges who want to work in the technical trades. The foundation isnamed after Johnny “The Jet” Rodgers, a Heisman-trophy winning Nebraska football legend and Omaha native. In this conversation, John and Mike’l talk about the foundation’s work, covering Nebraska sports, specifically football, the media market, and much more. Recorded October 23, 2025THE SHOW:Features interviews with sports media people from around the country, regionally and in Nebraska. John Shrader is an Emmy-award winning sports broadcaster and journalist who teaches Sports Media and Broadcasting at the University ofNebraska-Lincoln. His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. He was the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years. John is a free-lance writer for Soccer America and hosts and produces the weekly Soccer Media Podcast.For more information and inquiries about John's free lance work, go to www.ShraderMedia.com.

KENT PAVELKA first started broadcasting Huskerssports in 1974, three years out of Journalism school at Nebraska. He worked with legends Lyell Bremser and Jack Payne. He was the third voice in the football booth and the play-by-play voice of men’s basketball and then ascendedto the football play-by-play role in 1984. He’s had ups and downs, highs and lows, but along the way he has broadcast well over a thousand men’s basketball games, and still waiting for an NCAA tournament win. He has a special familyconnection to one of the great Willa Cather books. We talk about these things and more. Recorded October 8, 2025

VICTOR ROJAS spent nearly two decades as thetelevision voice of the Los Angeles Angels. He’s been in baseball for much of his adult life; he also worked at the MLB Network and spent two years as the General Manager of the Double-A team the Frisco Roughriders in Frisco, Texas. He is now the new baseball coach at Hastings College, in Hasting, Nebraska. We talk about the transition to college coaching; also, his life in baseball as the son of former big leaguer Cookie Rojas; coaching his son, his Cuban heritage, his work at ESPN (which will continue) and much more. Recorded September 19, 2025

JOHN BAYLOR first called Huskers volleyball on theradio in 1994. He is now is in his 32nd year calling those games. He was on the mic for five national championships and is now working with his third coach. He talks about the first coach Terry Pettit and his contributions to the program; also, he talks about calling games in his unique style; about working with former coach John Cook's daughter Lauren and her unique style; and about his ‘real job’ as owner of On to College, and much more. Recorded August 28, 2025

PHIL BERGMAN is a former television sportscaster whois now the Associate Athletic Director at UIC, Creative Content and Broadcasting. He has added a couple of other things to his portfolio as well. Phil talks about the media content produced on college campuses, for the department and by young people. He also talks about NIL, about which he teaches a class; about storytelling in the 21st century; how media are consumed and delivered, and much more. The University of Missouri journalism grad worked in local television in both Lincoln and Omaha before getting a master’s degree in sports management, and before Chicago he worked at the U.S. Naval Academy. Recorded July 22, 2205

The Herd with COLIN COWHERD Is heard weekdays on FoxSports Radio and seen on FS1; it’s also on a number of other places including Premiere Radio. Cowherd’s podcast company is The Volume. Among his high-profile hosts are Draymond Green, Richard Sherman, and Colin Cowherd. He’s from a small town in Washington and says that has had an impact on who he is. It’s audio, not just radio. Podcasting is different than good old-fashioned terrestrial radio. It’s all part of Colin Cowherd’s ecosystem. Recorded April 18, 2025