(we are) NSFW Podcast - Google's Helpful Content Update and "Do you know your SEO goals?"

About this episode

Nadja and Renee discuss the impact of Google's helpful content update on content creators and the importance of defining SEO goals.

Nadja and Renee discuss the impact of Google's helpful content update, which significantly reduced traffic for many content creators. Renee shares a story about Mark Hardaker, who earned $250,000 from his blog in 2023 but now relies on food banks due to a 97% traffic drop. Google's inconsistent messaging and the prioritization of certain sites like Forbes and Reddit over others are highlighted. The conversation touches on the broader implications for content creators and businesses, emphasizing the need to adapt to AI-driven changes in search algorithms. They also discuss the importance of defining SEO goals and the long-term strategy required for business success. Article: What we can learn from the Google creators summit for HCU impacted sites by Marie Haynes Article: I Drank the Kool-Aid at the 2024 Google Web Creator Summit by Mark Hardaker 00:00 - Intro and context about the Google Helpful Content Update 01:15 - Google Summit for content creators to discuss the Helpful Content Update 06:52 - Previous Google search experience vs current 10:28 - What can we learn from this? 12:22 - Marie's advice to Renee and role of ChatGPT and AI in search 21:25 - Technological overhaul deja…

People in this episode

Hosts: Renee, Nadja

Topics covered

• Google Helpful Content Update
• SEO goals
• impact on content creators
• AI in search algorithms
• business strategy

Keywords

• Google update
• SEO strategy
• content creators
• traffic drop
• AI search

Mentioned in this episode

Organizations: Google, Forbes, Reddit

Books & works: What we can learn from the Google creators summit for HCU impacted sites, I Drank the Kool-Aid at the 2024 Google Web Creator Summit

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