Wear Who You Are

Summer work style comes with a unique challenge: it’s sweltering outside and freezing inside—and you still need to look polished.In this episode, Natalie is joined by custom womenswear designer Farida Raafat to answer your real questions about what actually works for summer office dressing. From navigating temperature swings and summer suiting to exploring color (even if you’re hesitant) and yes, whether black still has a place, this is a practical conversation to help you get dressed with more ease, intention, and alignment this season.Episode Notes & Resources:Follow DALYA on Instagram and visit the website to create your summer custom clothingGet my Dress for Your Day guide to help you make practical and thoughtful decisions when getting ready every morning. Submit style questions you’d like answered in a future Wear Who You Are episode. Follow Us:Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

How much should you really budget for spring workwear? Natalie gives you tips on how to create a plan that works for you. We'll walk through a real scenario using the cost per wear and the Strategic Shopping List framework to help you spend intentionally, prioritize what matters, and avoid chaotic seasonal shopping this spring. Episode Notes & Resources:Revisit episode 32 of Wear Who You Are: "How to Calculate Cost Per Wear to Shop Smarter"Read more on "How to Apply the Cost Per Wear Formula"Join BU Style Circle to get your own Strategic Shopping List tool and size guide along with other useful resources for your style journey. Submit your style questions to be answered in a future Nat Chat Follow Us:Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

Looking polished doesn’t have to mean spending more. In this episode, Natalie breaks down how to look luxe on a budget—from fit and fabric to finishing details—and why intention (not price) is what actually elevates your style.Episode Notes & Resources:Revisit episode 11 of Wear Who You Are: "What's the Deal with 'French Chic'?"Visit BU Style's Wardrobe Care Heroes catalog for tools to keep you looking polished, no matter how long you've had an item Join BU Style Circle to get more style resources, live Q&A sessions with Natalie, and moreSubmit your style questions to be answered in a future Nat Chat Follow Us:Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

Personal stylists are more visible than ever—but if you’ve never worked with one, you might be wondering:Is it worth it?Is it only for celebrities or fashion people?Will someone really get my style—or just try to make me over?In this episode, Natalie breaks down what personal styling actually is (and isn’t), how to know if you’re ready, and how to find a stylist who’s the right fit for you.She walks through common industry terms (hello, fashion stylist, image consultant, and personal shopper), red and green flags when researching stylists, and listener-submitted questions about budget, virtual services, and what to expect from the process.Whether you’re curious, cautious, or already style-committed, this episode will leave you feeling empowered and informed.Resources: —Free Spring/Summer Layering Guide: tips, picks, and strategies to layer smartly this season—Instagram Giveaway: Win a Year of BU Style Circle: follow BU Style, like the giveaway post, and tag two friends to enter! Ends May 25; winner announced May 30—Join the BU Style Circle: the membership for real-world wardrobe strategy, community Q&As, exclusive guides & moreFollow Us:Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

At 89 years old, Marin Foster is proof that style has no age and that life’s next chapter can always be rewritten—one outfit at a time. After losing her beloved husband of 70+ years, Wayne, this lifelong performer didn’t retreat; she reinvented, heading out to refresh her wardrobe and embrace a new way of being. In this episode of Wear Who You Are, we dive into her story of love, loss, and the power of personal style to connect and celebrate life. From bold fashion choices to even bolder hugs, Marin reminds us that joy is something you can wear—and share.Show notes:— Join our newly launched BU Style Circle paid membership and resource hub--Follow Us:Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

Welcome to our "Party on the Bottom!" In this town-hall format Nat Chat, Natalie tackles the world of denim. (And, yes, she addresses the Gen Z backlash against skinny jeans.) With a focus solely on jeans (no skirts or shorts here!), Natalie aims to demystify denim by discussing everything from raw denim and sizing intricacies to maintenance and cleaning tips, ensuring that by the end of the episode, you'll feel informed and confident on your next shopping expedition.One of the critical areas explored in the episode is the concept of raw denim. Natalie explains that raw denim refers to fabric that hasn't been washed or distressed, giving it a distinctive dark, uniform look. She emphasizes the importance of understanding terms like "once-washed" and "unsanforized," which can be particularly intimidating for first-time buyers. Moreover, she reminds listeners that the sizing can vary greatly across brands and types of denim. The key takeaway? When in doubt, reach out for guidance from sales associates or customer support teams to ensure you’re making an informed decision. And listen to Wear Who You Are (obviously!). Remember that jeans can be versatile pieces for personal expression! Whether you're holding on to your beloved skinny jeans or experimenting with wider fits, the ultimate goal is to wear what makes you feel great. So tune in and join the conversation—by the end, you just might discover your inner denimhead!Show Notes & Resources:Selvedge JeansSlubs in DenimRaw denim companies:MomotaroPure Blue JapanNaked & FamousNudiesOniFollow Us:Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

In this solo Nat Chat episode of Wear Who You Are, host Natalie Tincher welcomes listeners to 2025. With many Americans still working remotely, Natalie is all about helping us keep it comfy yet professional. The episode also includes an opening section all about the distinction between "hard" and "soft" pants—what are they and when do you wear them. This episode centers on the concept of how what you wear can actually influence your mood and productivity. So, say goodbye to those pajamas! Changing into something a bit nicer can help you transition into work mode. Natalie shares practical tips on setting your outfit according to your to-do list. If you’ve got a creative day ahead, dress for it! And if you’re tackling spreadsheets, perhaps go for something straightforward (yet stylish). Throughout the episode, Natalie peppers in her personal styling wisdom, detailing her go-to outfits for desk days—think cozy yet chic ensembles that keep you ready for anything from a Zoom call to a quick trip outside. Part of the problem (as we all know) is that our days now encompass so much—how do you dress for them all? The episode wraps up with reminders of the joy fashion can bring, even in remote settings. Clothing helps us feel connected and conveys a little piece of our personality, which is a beautiful tool that often goes underutilized. So let's get started!Style from the Inside Out: https://www.bu.style/courseQ the Makeup ArtistTo book your Q the Makeup Artist appointment with Rebecca Robles, head to bu.style/makeup-servicesFollow Us:Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

In this episode of Wear Who You Are, host Natalie Tincher talks to Becky Blank, a CEO and tech leader at Ample, a Cincinnati-based digital marketing agency. Known for her commitment to inclusivity in the tech industry, Becky shares her personal and professional experiences that have shaped her advocacy for women and people of color. Her story isn't without challenges; Becky opens up about difficult times marked by pain and alienation, which ignited her passion for fostering a more equitable environment in her industry.The conversation begins with an exploration of Becky’s career path and her role in mentoring women and underrepresented groups in tech. She discusses the importance of leadership representation and how her experiences have influenced her understanding of style as an extension of self-expression and intention. Natalie and Becky also tackle where the "voices in your head" come from and how they're affected by societal pressures facing women regarding image, age, and attire.As Becky grew into her leadership role, she started working with Natalie and BU Style, which helped her understand that she could start representing herself differently at work. As her career advanced, she felt compelled to reassess her style, not just as a personal choice but as a reflection of her work identity. She recounts the transformative moment of embracing her "Magnetic" power, which will resonate with any women who have wanted to light up a room in a professional setting.This Wear Who You Are episode feels a little special, as Becky is a bit of a poster child for the work that we do. Through her work with Natalie, Becky recognized that she was worthy of feeling good and confident, even while societal pressures told her something different (f that, we say!).We hope you enjoy this Client Style Story with Becky Blank!––Dress for your day [https://www.bu.style/articles/dress-for-your-day]Ample [https://www.ample.co/]Course [https://www.bu.style/course]––Follow Us:Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

In this solo episode of "Wear Who You Are," host Natalie Tincher takes listeners on a Nat Chat that blends community interaction with expert advice, all centered around the art of finding and celebrating wardrobe "hero pieces." Inspired by questions submitted via Instagram (proving that many fashion dilemmas are COMPLETELY universal), Natalie invites everyone to join her in crafting a closet that makes them feel fabulous and confident. As always, you'll learn how to apply the BU Style methodology to help distinguish between long-lasting fashion trends and those pesky microtrends that seem to pop up overnight only to fade just as quickly (remember Mob Wife?!), likening them to moments from pop culture that came and went without leaving a lasting impression. You'll learn how hero pieces are the ones that make you feel like the best version of yourself—those pieces that transform your mood and feel like a superpower. Natalie shares concrete anecdotes and examples, and even weaves in testimonials from real clients who have applied this methodology in their own lives. This episode is also super actionable, and contains additional advice about some of those jeans brands that promise to fit across multiple sizes. That's how we start the episode off!If you're interested in learning more about the BU Style methodology, consider a Q the Stylist one-on-one session with Natalie, or submit your questions via Instagram to be answered via the podcast!Q the Makeup ArtistTo book your Q the Makeup Artist appointment with Rebecca Robles, head to bu.style/makeup-servicesFollow Us:Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

Go back to basics with a BU Style foundational methodology episode! This dynamic podcast episode emphasizes the importance of connecting your authenticity to your fashion choices. In this solo Style School episode, Natalie guides listeners through a framework she refers to as the BU Style Six—Relaxed, Classic, Polished, Soft, Magnetic, and Creative. With characteristic passion and a love of puns and wordplay, Natalie underscores that authentic style transcends fleeting trends and social media pressures; it’s about understanding and expressing who you genuinely are through your wardrobe. Throughout the episode, Natalie weaves together expertise and personal anecdotes to highlight how you can combine different elements of the BU Style Six. Whether you’ve got a Relaxed disposition but want to step out with more Magnetic energy at a corporate event, or if you thrive in a Creative environment yet crave Classic sophistication—there’s always room for blending styles to create looks that resonate with your personality. Natalie encourages you to rummage through your closet, pinpoint the pieces that align with your style identities, and confidently develop your own unique blend. And underscoring all of this is the importance of self-acceptance and understanding, all to help listeners step away from the distractions of mainstream fashion and societal expectations. By embracing your individuality and the diverse elements of your style, you can wield your wardrobe as a powerful tool for self-expression. This is a really foundational episode of Wear Who You Are, and there's so much to learn here in this Style School methodology episode. True style is a reflection not of what you wear, but who you are. Show notes & resources:BU Style Six Assessment and InformationEpisode 29 Companion EpisodeNomasei Pop-Up Event in New York CityRevisit Episode 22Follow Us:Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

Gina Trimarco is an expert communicator, here to talk with Natalie Tincher of the Wear Who You Are podcast all about Improvised Intelligence™ (improv-based emotional intelligence), how to show up authentically as yourself, and why enclothed cognition is your secret weapon in a sales context. If you're not familiar with the term, it refers to the systematic influence that clothes have on the wearer's psychology. And Gina just gets it! And how could she not? She's dedicated her life to helping people improve their communication skills, so it only makes sense that she's got pockets-full of ideas when it comes to how to dress for work. An Industry Adjacent guest of the podcast, Gina comes to us as the founder of Carolina Improv, an improv comedy theater and school, a best selling author, an organizational health advisor and Certified Working Genius™ Facilitator. Natalie and Gina also talk a little about improv and how humor can bond you in the workplace, how coffee machines can change your life, and finding your signature look (hint: Gina's is lipstick!). Don't miss this fun and fabulous episode of Wear Who You Are, and learn how to hone your sales secret weapon.Show Notes:BU Style 10-Week Intensive CourseVisit Gina's Website Follow Gina on LinkedIn Follow Gina on Instagram Gina's Fave Coffee Machine is the L'or coffee machineGina's signature lipstickFollow Us:Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Podcast Network

The Wear Who You Are team is thrilled to be back with a Town-Hall style episode in which Natalie answers your important style questions. First up: are you on the hunt for stylish yet ethical clothing options that won't break the bank? Look no further! In this informative Nat Chat episode, Natalie delves into the world of ethical fashion and explores practical tips for buying ethical clothes within budget.BU Style always says that “everybody has a style and every style has a seat,” but sometimes this stuff is expensive! And we wouldn’t be truly inclusive if only people of a certain means could afford to sit there. So BU Style is here to share practical ways to find affordable clothes that don’t compromise on values or style. We’re talking best practices, apps, app navigation, consignment, and how to transform your Strategic Shopping List into a fierce targeted plan to navigate online resellers. This is highly practical advice.As a bonus, Natalie also answers a burning question about pants. . . but you’ll have to tune in to hear what specifically. Episode digressions include: the electoral college, Shein, and elder millennials. Don't miss this Nat Chat episode!--Links & resources:History of Clothing SizingThredUpPoshmarkDepopTrue FashionistasGood On You AppFollow the podcast on social media:@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Podcast Network

Shoes are often one of our biggest wardrobe investments. They also do the most work for us—literally supporting our bodies throughout the day. So let's show them love by treating them with care to give you a long, prosperous, healthy relationship with them.In today’s “Style School” episode, I discuss the various practical ways you can care for your shoes from the day you buy them and for years after. This short episode is chock full of resources and stylist tips!Additional Show Notes:—Watch Jeeve’s guide to cleaning your white sneakers [link “cleaning your white sneakers” to: https://www.instagram.com/reel/Cp0up7LuBVC/]—Stock up on your shoe care kit with the BU Style catalog of recommendations [link “BU Style Catalog to: https://hueandstripe.com/catalog/231H&S8m7m?s=826312]—Visit Kirby Allison for a library of excellent leather shoe care guides [link “Kirby Allison” to: https://www.kirbyallison.com/pages/video-library]Traveling soon? Download my free packing guide to help!--Links & resources:Follow the podcast on social media:@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Podcast Network