Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
by Blend
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇬🇧GB · Marketing#1215K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
2.5K to 15K🎙 Weekly cadence·77 episodes·Last published 3mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
5K to 30K🇬🇧100% - Active Followers
Loyal subscribers who consistently listen
1.5K to 9K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHost
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Recent episodes
The ONE Conversion That's 190x More Valuable Than Everything Else
Mar 9, 2026
20m 50s
STOP Putting Your Resource Centre in Your Navigation (Here's Why)
Mar 2, 2026
13m 36s
Why New Leaders Fail at Website Redesigns (And How to Win)
Feb 16, 2026
13m 30s
Interactive Demos vs Book a Demo: Which ACTUALLY Drives Pipeline?
Feb 9, 2026
15m 39s
STOP Using Audience-Based Navigation
Feb 2, 2026
11m 14s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 3/9/26 | The ONE Conversion That's 190x More Valuable Than Everything Else✨ | conversion optimizationB2B marketing+3 | — | — | — | conversionB2B+3 | — | 20m 50s | |
| 3/2/26 | STOP Putting Your Resource Centre in Your Navigation (Here's Why)✨ | B2B website designcontent strategy+3 | — | — | — | resource centreB2B website+4 | — | 13m 36s | |
| 2/16/26 | Why New Leaders Fail at Website Redesigns (And How to Win)✨ | website redesignmarketing leadership+3 | — | — | — | website redesignmarketing leaders+3 | — | 13m 30s | |
| 2/9/26 | Interactive Demos vs Book a Demo: Which ACTUALLY Drives Pipeline?✨ | interactive demosconversion optimization+3 | — | — | — | interactive demosbook a demo+3 | — | 15m 39s | |
| 2/2/26 | STOP Using Audience-Based Navigation✨ | website navigationB2B websites+3 | — | — | — | audience-based navigationB2B websites+3 | — | 11m 14s | |
| 1/26/26 | The CRO Lie: Why Optimising for Leads Is Costing You Revenue✨ | conversion rate optimisationlead generation+3 | — | — | — | CROconversion optimisation+4 | — | 9m 48s | |
| 1/19/26 | Your Website Traffic Is Dropping (And What to Do About It)✨ | AI in B2Bwebsite traffic+3 | — | ChatGPT | — | website trafficAI tools+3 | — | 14m 28s | |
| 11/18/25 | Information Scent 101: Make Your B2B Website Instantly Understandable✨ | information scentUX design+3 | — | — | — | information scentUX+5 | — | 23m 15s | |
| 11/11/25 | Website Strategy vs Design: The Approach That Actually Generates Pipeline✨ | website strategydesign+3 | — | — | — | B2B websiteswebsite design+3 | — | 12m 45s | |
| 10/20/25 | Steal This Approach to B2B Website Optimisation✨ | B2B marketingwebsite optimisation+4 | Phil | — | — | B2Bwebsite optimisation+5 | — | 13m 19s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 10/13/25 | Optimising Your Website for AI Search | In this episode of Websites Decoded, Phil explores how AI search is fundamentally changing B2B website discovery. As ChatGPT, Claude, Perplexity and Google AI Mode become the dominant research tools, traditional SEO approaches are becoming obsolete. Phil reveals three critical changes you need to make today: implementing schema markup properly, eliminating hidden content that AI crawlers can't see, and pivoting your content strategy from informational to "infomercial" content that gets ... | 16m 36s | ||||||
| 10/9/25 | Why Your Website Messaging Isn't Working (And How to Fix It) | Your homepage message is the single biggest lever for B2B website performance, yet most businesses get it fundamentally wrong. In this episode, Phil breaks down exactly what messaging is, why it's so challenging to get right, and reveals three critical mistakes that kill conversions. You'll discover why trying to appeal to everyone means resonating with no one, learn when your clever strapline is actually hurting you, and understand why your messaging should evolve regularly rather than... | 13m 25s | ||||||
| 7/14/25 | Is WordPress Actually Free? | In this episode, Phil is joined by Amanda McGrath, Blend's Commercial Director, to expose the hidden costs businesses face when choosing CMSs based on upfront savings rather than long-term value. They reveal how companies are spending £100k+ annually just keeping "free" WordPress sites running, whilst being locked into costly agency relationships and constant maintenance cycles. You'll discover why aiming to lower costs at the outset often maximises expenses later, and learn how to properly a... | 31m 19s | ||||||
| 6/3/25 | How AI is Reshaping B2B Websites (And What It Means for You) | In this episode of Websites Decoded, we look at how AI is already changing B2B websites in three key areas: how they're built, how people find them, and how buyers use them. We explore where AI tools are genuinely helping website teams work faster and where they're still falling short. We tackle the discovery challenge many B2B websites face as AI overviews answer more questions without sending traffic to your content. But we also explain why this might actually make your website more i... | 10m 00s | ||||||
| 5/26/25 | Wireframing 101: The Fundamentals for B2B Website Success | In this episode of Websites Decoded, Phil dives into wireframing, one of the most important yet overlooked steps in B2B website design. We break down exactly what wireframes are, why they're essential for successful website projects, and how to create them effectively. Phil walks through the complete wireframing process, from initial planning to final hand-off, and address the most common questions and misconceptions about wireframes. Perfect for marketing managers, business owne... | 13m 16s | ||||||
| 5/5/25 | [MUST LISTEN] Good UX Should Be BORING: Why Familiar Beats Creative Every Time | In this episode, Phil challenges the widespread impulse to make user experiences unique and different. He explains why this creative urge, while well-intentioned, often undermines the very purpose of good UX design. Phil makes the case that effective user experiences should feel instantly familiar, leveraging established patterns that users already understand intuitively. He demonstrates how creativity is still essential to successful digital products, but discusses exactly where that c... | 6m 55s | ||||||
| 4/29/25 | Why the "Frictionless" Website Is Killing Your Conversions | In this episode, Phil uncovers the truth about website friction that most marketers miss. While the standard advice is to remove as much friction as possible, Phil explains when deliberately adding friction to your website can lead to better business results. Watch all episodes on YouTube Visit the Websites Decoded listing on our website | 10m 26s | ||||||
| 4/21/25 | SEO vs. AI: Navigating Search Strategy in 2025 | Phil discusses the evolving role of SEO in a landscape where AI search tools increasingly provide answers directly to users, potentially bypassing your website altogether. Phil explores whether traditional SEO investments still deliver meaningful returns and identifies which optimisation strategies remain effective despite these changes. Learn how to adapt your content approach to work alongside AI rather than compete with it, and discover techniques to ensure your business remains visi... | 9m 28s | ||||||
| 4/14/25 | Mobile-First Design is a LIE | Mobile-first design is often pushed by marketers and SEO experts as the best way to build websites. But in this episode, Phil explains why starting with mobile for your B2B website can actually hurt the results that actually matter. Watch all episodes on YouTube Visit the Websites Decoded listing on our website | 6m 45s | ||||||
| 3/24/25 | AVOID These Website Trends | Website trends come and go, but user expectations for intuitive experiences remain constant. Sometimes what's trendy directly conflicts with what actually works for your visitors. In this episode, Phil identifies the current website design trends that might be hurting your results rather than helping them. Watch all episodes on YouTube Visit the Websites Decoded listing on our website | 6m 06s | ||||||
| 3/17/25 | How Visitors (Actually) Read Your Website | Think you know how people read your website? The reality might surprise you. Understanding actual user reading patterns is essential for creating websites that truly connect and convert. In this eye-opening episode of Websites Decoded, Phil explores the science behind how visitors actually consume content on websites, and it's probably not what you expect. Drawing from established research, he reveals the patterns that determine whether your carefully crafted content gets read or ignore... | 6m 51s | ||||||
| 3/11/25 | How Long Does a Website Redesign Take? | Wondering how long your website redesign will truly take? Before jumping into your next website project, understanding the realistic timeline is crucial for proper planning and execution. In this episode of Websites Decoded, Phil breaks down the entire website redesign process, revealing the typical duration of each project phase from discovery to launch. He provides insight into realistic timelines for different website complexities and identifies the critical path milestones that dete... | 13m 57s | ||||||
| 3/5/25 | Why Your SaaS Pricing Page Is Failing (Fix This Now) | Simply having a pricing page isn't enough anymore. Today's B2B customers expect pricing pages that clearly communicate value and make complex decisions easier. In this episode, Phil explores how to create killer pricing pages that improve both user experience and conversion rates. This practical discussion covers: Why just having a pricing page is no longer sufficient The UX challenges specific to B2B pricing pages How to present information clearly to get conversions&nb... | 11m 05s | ||||||
| 2/25/25 | How to Maximise Your Website Investment | Struggling to decide where to spend your website budget? Many businesses waste resources on flashy features that don't deliver results. In this episode, we reveal the smart way to allocate your website investment, showing you exactly where to focus your budget for maximum impact. Learn the proven priorities that drive real business results and avoid costly mistakes that can drain your resources without delivering returns. Watch all episodes on YouTube Visit the Web... | 11m 00s | ||||||
| 2/18/25 | Self-Reported Attribution: The Website Measurement You Can't Ignore | Want to know what really drives your marketing success? In this episode, Phil explores self-reported attribution – a powerful measurement tool that reveals how customers actually find your business. Learn why adding this crucial feedback mechanism to your website can transform your understanding of customer behaviour and help you make smarter marketing decisions. Watch all episodes on YouTube Visit the Websites Decoded listing on our website | 8m 05s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.