Stop Selling Websites. Sell This Instead.
From Websites Made Simple: How to have a successful website design business by Holly Christie (Website Design Business Mentor)
March 9, 2026 · 21 min · Episode 55
About this episode
Holly Christie discusses the importance of the client experience in website design and how to improve client interactions to enhance value perception.
If you're wondering why clients aren't buying from you or why the ones who do seem to undervalue your work, the answer isn't always more leads — it's the experience you're creating from the very first touchpoint. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I'm talking about what we are really selling when we are selling websites — and it's not the number of pages or the platform. It's the experience. From the first discovery call to the handover manual, every touchpoint either builds confidence or erodes it. We get into: Why discovery calls convert better than email enquiries — and how to structure them How to follow up after a call so you stop losing warm leads What your contracts should protect you from (and why so many designers get this wrong) How to keep clients informed and feeling involved throughout the build When to refer out — and why knowing your boundaries makes you more professional, not less What good aftercare looks like (hint: it's not a two-hour Zoom dump) Why you should be checking on the results your websites produce for clients If you want better clients, better money, and a process that makes people tell their…
People in this episode
Host: Holly Christie
Topics covered
- client experience
- website design
- discovery calls
- client communication
- aftercare
- professional boundaries
Keywords
- client experience
- website design
- discovery calls
- client communication
- aftercare
- professionalism
- lead conversion
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