MJ Vegan MUA: How a Vegan Makeup Artist on the Gold Coast Transformed Her Business for Greater Efficiency, Flexibility, and Growth

About this episode

Mel from MJ Vegan MUA shares her journey of transforming her wedding makeup business for greater efficiency and growth.

Welcome to Episode 80 of the Wed.Co Podcast. Today, Toga sits down with Mel from MJ Vegan MUA for a chat about her growth mindset and how everything changes in her Wedding Business. In this episode, Mel shares her inspiring journey from starting her makeup business while working in real estate, to building a successful, sustainable brand that prioritizes efficiency, client experience, and personal values. She discusses the pivotal moments that shifted her business mindset, from embracing systems to rebranding her website, and managing her time as a busy single mom. Key Topics: Mel’s early struggles balancing a growing wedding makeup business with family life The impact of COVID on her business and lessons learned Transitioning from scattered systems to streamlined workflows with Studio Ninja Rebranding her website to attract commercial and e-commerce clients Simplifying client communication and admin with automation The importance of leveraging system tools to save up to 30 hours per wedding Strategies for raising prices confidently through consistent booking Building a personal brand that reflects her fun, professional personality Expanding her team with an efficient hair…

People in this episode

Host: Toga

Guest: Mel

Topics covered

• business growth
• vegan makeup
• work-life balance
• branding
• automation
• client experience

Keywords

• vegan makeup artist
• wedding business
• efficiency
• client communication
• branding
• automation
• work-life balance
• COVID impact

Mentioned in this episode

Organizations: MJ Vegan MUA

Places: Gold Coast

More episodes of Wed.Co Podcast

• Jay Geering: The psychology behind why your internal beliefs are limiting your wedding biz · February 24, 2026 · 1h 12m
• The Celebration Studio: Building a Thriving Wedding Business · February 17, 2026 · 50 min
• Married By A Teddy: Creating an Inclusive Ceremony Experience · February 4, 2026 · 48 min
• Building Wedlii: The Human-Driven AI Platform Changing Wedding Planning Forever · December 16, 2025 · 50 min
• Wedflow: AI in Weddings - A Game Changer for Vendors · December 9, 2025 · 46 min
• Shani Timms: Revolutionizing Branding - A One-Day Process · December 2, 2025 · 30 min