#64 - Share, Wear, Repeat with The Volte

About this episode

Dr Genevieve Honan discusses building a sustainable fashion rental marketplace and the challenges of changing consumer behavior.

Recorded live from the Ammo Podcast Booth at West Tech Fest with Dr Genevieve Honan, founder of The Volte, one of Australia’s leading fashion rental marketplaces. Cam and Gen dive into the realities of building a two-sided marketplace, changing customer behaviour around sustainability, and why circular fashion only works if it makes commercial sense for businesses. We also explore Seamlist API, the digital infrastructure helping retailers unlock circular fashion, already working with major brands and set to expand further in 2026.If you are building a marketplace, working in sustainability, or trying to create behaviour change in a tough industry, this episode is packed with practical insights. Problem: The fashion industry creates enormous waste, but changing behaviour is difficult. Marketplaces must solve both supply and demand while also proving the model works commercially for brands and retailers. Solution: The Volte connects lenders and renters through a trusted fashion rental platform that makes sustainability accessible and practical. Seamlist API also gives retailers the digital tools to support circular fashion and create new value across their customer base. Advice for…

People in this episode

Host: Cam

Guest: Dr Genevieve Honan

Topics covered

• fashion rental
• sustainability
• marketplace
• circular fashion
• customer behaviour
• digital infrastructure

Keywords

• fashion rental
• sustainability
• marketplace
• circular fashion
• Seamlist API
• customer behaviour
• The Volte

Mentioned in this episode

Organizations: The Volte, Ammo Marketing, Seamlist API

Places: Australia