About this episode
Joe Gershanek discusses his journey from corporate innovation to finding a better way to create income.
Joe Gershanek brings a rare blend of corporate innovation and entrepreneurial insight. With an MBA and a track record of developing major marketing concepts—including being credited as the originator of the iconic Big Gulp—Joe experienced firsthand what it means to create big ideas… without sharing in the long-term rewards they generate. That realization led him on a journey to find a better way—one built on residual, reproductive, and exponential income. In the 1990s, he found success with R...
People in this episode
Host: David
Guest: Joe Gershanek
Topics covered
- corporate innovation
- entrepreneurial insight
- marketing concepts
- residual income
- exponential income
Keywords
- corporate innovation
- entrepreneurship
- marketing
- residual income
- exponential income
Mentioned in this episode
Organizations: Big Gulp
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