Navigating AI: Models, Prompts and Decision-Making
From WestBIC's Enterprising Podcast by WestBIC
February 3, 2026 · 28 min
About this episode
Greg Heaslip discusses the practical use of AI in business, emphasizing the importance of human judgment and critical thinking.
In this episode of WestBIC’s Enterprising Podcast , Greg Heaslip breaks down the practical side of using AI in business. From understanding different AI models to crafting effective prompts using the CLEAR framework, Greg shares actionable insights for entrepreneurs looking to leverage AI tools intelligently. He discusses why human judgement remains essential when working with AI, and explores how start-ups can use AI for customer discovery and market research. Whether you're AI-curious or already experimenting with tools like ChatGPT, this conversation offers grounded advice on making AI work for your business without losing sight of what matters most: your own critical thinking and customer understanding. Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Host: WestBIC
Guest: Greg Heaslip
Topics covered
- AI in business
- entrepreneurship
- customer discovery
- market research
- decision-making
Keywords
- AI models
- prompts
- CLEAR framework
- ChatGPT
- entrepreneurs
- market research
- customer discovery
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