WFA's Better Marketing Pod with David Wheldon
by World Federation of Advertisers (WFA)
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 7 chart positions in 7 markets.
By chart position
- 🇳🇱NL · Marketing#1971K to 10K
- 🇳🇿NZ · Marketing#3210K to 30K
- 🇰🇪KE · Marketing#523K to 10K
- 🇭🇰HK · Marketing#119500 to 3K
- 🇮🇪IE · Marketing#149500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
8K to 31K🎙 Weekly cadence·49 episodes·Last published 2w ago - Monthly Reach
Unique listeners across all episodes (30 days)
16K to 62K🇳🇿48%🇳🇱16%🇰🇪16%+4 more - Active Followers
Loyal subscribers who consistently listen
6.4K to 25K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
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—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Ep 49: Google's VP Global Ads Dan Taylor: "AI is more of a leadership than a technology challenge"
May 6, 2026
31m 59s
Ep 48: Judy Smith on why "be who you say you are" is the only crisis playbook that matters
Apr 1, 2026
29m 41s
Ep 47: HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption
Mar 3, 2026
33m 01s
Ep 46: Grab CMO Cheryl Goh's playbook on how to 'cross swim lanes' for commercial impact
Feb 3, 2026
24m 06s
Ep 45: Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review
Dec 14, 2025
13m 15s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/6/26 |  Ep 49: Google's VP Global Ads Dan Taylor: "AI is more of a leadership than a technology challenge" | Real people do not move neatly from awareness to consideration to purchase, they jump between searching, streaming, scrolling and shopping, sometimes all at once. That messy middle is where brands win or disappear, and it is exactly where AI-powered advertising and modern measurement start to matter according to the next guest on the WFA Better Marketing Podcast Dan Taylor, VP of Global Ads at Google. On this episode Dan speaks to David Wheldon to unpack what has changed over two decades of ... | 31m 59s | ||||||
| 4/1/26 |  Ep 48: Judy Smith on why "be who you say you are" is the only crisis playbook that matters | In this episode David Wheldon talks with Judy Smith, crisis management expert and former White House advisor, about what protects reputation when risk is everywhere and scrutiny is constant. We come back to one hard rule for leaders and brands: be who you say you are, even when the story is moving faster than your playbook. In this episode David and Judy cover: • Being who you say you are as the foundation of trust, values and reputation • Managing brand reputation as both technology an... | 29m 41s | ||||||
| 3/3/26 |  Ep 47: HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption | When everything shifts at once, composure becomes a strategy. David Wheldon talks with HP’s Antonio Lucio to explore how leaders stay steady through geopolitics, macro pressure, generative AI, and an unexpected CEO transition—while keeping teams focused, customers centred, and growth on track. Antonio cuts through the AI hype with three pragmatic plays: scale asset optimisation for faster NPI readiness, use identity-led media to guide IT decision makers across their buying journey, and autom... | 33m 01s | ||||||
| 2/3/26 |  Ep 46: Grab CMO Cheryl Goh's playbook on how to 'cross swim lanes' for commercial impact | Growth doesn’t start with an ad. It starts where your product decisions meet real people. We sit down with Cheryl, newly named Global Marketer of the Year, to unpack how Grab scaled across Southeast Asia by turning marketing into a true commercial engine—where product, pricing, algorithms, and culture work in sync to earn trust and drive results. We chart the journey from a scrappy airport-ride promo to a system of problem-space teams that cross swim lanes by design. Cheryl explains why imme... | 24m 06s | ||||||
| 12/14/25 | Ep 45: Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review | In this episode we review a year of conversations with Unicef's Frederique Covington Corbett, culture guru Marcus Collins, Cathay Pacific's Ed Bell, Meta's Nicola Mendelsohn, Marcel Marcondes from AB InBev and Global Marketer of the Year, marketing expert Seth Godin, Leyal Eskin Yilmaz from the Magnum Ice Cream Company, and Ogilvy's Rory Sutherland. These conversations led to one clear truth: the best marketing is still about people. We pull together the sharpest lessons for CMOs and brand le... | 13m 15s | ||||||
| 11/26/25 | Ep 44: Rory Sutherland on fat-tailed marketing and why creativity outperforms efficiency | The biggest wins in marketing rarely fit into neat dashboards. Rory Sutherland joins us to unpack why creativity is “fat-tailed,” how a few outlier ideas create the lion’s share of value, and why short-term incentives push teams to optimise what’s easy to count rather than what actually compounds. From “member since” on a card to names on Coke bottles, we dig into billion-dollar ideas that cost little to make but transform loyalty, fame, and lifetime value. David and Rory get honest about me... | 35m 43s | ||||||
| 10/1/25 | Ep 43: Magnum Ice Cream's Leyal Eskin Yilmaz on Unilever, Minecraft ice cream and cultural relevance | In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the Magnum Ice Cream Company, shares insights on building a new marketing organisation as the business separates from Unilever. Key points covered: Creating a new company while running the business is like "building a new house while living in it".Each geographic market shaped Leyal's leadership approach differently - Turkey (agility), US (scale), ... | 31m 56s | ||||||
| 8/25/25 | Ep 42: On story, strategy and stealing attention with marketing guru Seth Godin | What happens when one of marketing's most influential thinkers shares his unfiltered wisdom about the state of our industry? Seth Godin joins the WFA Better Marketing Podcast to deliver profound insights that challenge conventional thinking about what makes marketing truly effective. Seth dismantles common misconceptions about marketing's purpose: "Marketing is about how we're going to tell a story that other people want to hear," he explains, emphasizing that great storytelling isn't an inn... | 33m 23s | ||||||
| 6/9/25 | Ep 41: On marketing as the bridge between consumer and business with Marcel Marcondes, AB InBev | The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of this evolution stands Marcel Macondes, AB InBev's Global CMO and winner of the 2024 WFA Global Marketer of the Year award. His philosophy brings a refreshing clarity to how marketing should function today: as a bridge between consumers and business. Throughout this compelling conversation, Marcel talks about how AB InBev now owns eight of the world's ten most valu... | 30m 28s | ||||||
| 4/28/25 | Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta | In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers with innovative tools, AI implementation and a renewed focus on effectiveness. From her early agency days to her pivotal role at Meta over the past 12 years, Mendelsohn brings a unique perspective that bridges creative thinking with technological innovation. Between Ray-Ban M... | 28m 29s | ||||||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 4/2/25 | Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers | What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand, Insights and Marketing Communications at Cathay Pacific, takes us behind the scenes of one of aviation's most remarkable recovery stories. Bell's journey from agency dynamo during China's economic boom to airline marketing leader offers a masterclass in resilience and strategic thinking. Having worked on iconic launches like the Motorola Razr and Beijing Olympics w... | 32m 16s | ||||||
| 3/26/25 | Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose | What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr. Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture. Marcus reveals why brands aren't something we construct but rather what others think of them. Through examples like Patagonia, Nike, and Beyoncé, he illustrates how brands that stand for something beyond ... | 29m 37s | ||||||
| 3/5/25 | Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF | In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington Corbett who is in the private sector division of UNICEF as Chief of Global Brand & Marketing. David and Frederique discuss the biggest mistake marketers make, whether Gen Alpha is getting the leadership they need, why CEOs need to become Chief Energy Officers, the hushing trend sweeping across companies and what Chief Marketing Officers may be surprised about... | 25m 47s | ||||||
| 12/12/24 | Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot | In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF. | 58m 04s | ||||||
| 11/27/24 | Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark | In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF. | 38m 11s | ||||||
| 9/3/24 | Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA | In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF. | 29m 47s | ||||||
| 5/30/24 | Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan | In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF. | 25m 39s | ||||||
| 5/2/24 | Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal | In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week speaker, Asmita Dubey. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF. | 31m 13s | ||||||
| 3/29/24 | Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon | Creative Salon’s Claire Beale and Sonoo Singh on why clients should champion creativity, how to attract young talent and the future of the profession in a technology-driven world. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF. | 34m 09s | ||||||
| 12/19/23 | Better Marketing Pod 2023 key learnings | This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketing. As the year draws to a close, host David Wheldon gives his 2023 podcast highlights. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF. | 21m 24s | ||||||
| 10/23/23 | Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo | Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing Pod, host David Wheldon speaks with Jane Wakely, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, at PepsiCo - and PepsiCo's first global CMO. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF. | 24m 37s | ||||||
| 9/22/23 | Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo | David speaks with the most recent WFA Global Marketer of the Year, Cristina Diezhandino, Chief Marketing Officer at Diageo, about the importance of creative precision, the role of emerging markets and Diageo's brand purpose. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF. | 28m 40s | ||||||
| 8/9/23 | Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo | David speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainability. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF. | 38m 06s | ||||||
| 7/20/23 | Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg | David speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand safety at Meta and the positive impact generative AI can have on society when properly harnessed. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF. | 47m 11s | ||||||
| 5/17/23 | Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard | WFA podcast host David Wheldon speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and WFA's President, about the importance of WFA and Global Marketer Week in building communities within the industry and how his roles at Mastercard and WFA interconnect. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF. | 34m 21s | ||||||
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Chart Positions
7 placements across 7 markets.
Chart Positions
7 placements across 7 markets.