About this episode
The episode discusses the challenges faced by small colleges and features insights from experts on improving student recruitment strategies.
Our first speaker is Geoff Baird who is a very close family friend. Geoff recently co-wrote a book entitled The Signal Solution: How Smart Colleges Stop Chasing Applications and Start Converting Students. Geoff is a consultant working with higher ed institutions to help them persuade accepted student applicants to attend their school. Geoff is particularly excited about using AI to figure out who the admissions committee should focus on in their marketing efforts. Our second speaker is Bob Zemsky who is a Professor of Education at UPenn and the university’s chief planning officer. He is also the Co-Founder of College-in3- Exchange and is the author of 14 books including The College Stress Test. Get full access to What Happens Next in 6 Minutes with Larry Bernstein at www.whathappensnextin6minutes.com/subscribe
People in this episode
Host: Larry Bernstein
Guests: Geoff Baird, Bob Zemsky
Topics covered
- higher education
- college admissions
- AI in education
- small colleges
- student recruitment
Keywords
- small colleges
- admissions
- AI
- student recruitment
- higher education
Mentioned in this episode
Organizations: UPenn
Books & works: The Signal Solution: How Smart Colleges Stop Chasing Applications and Start Converting Students, The College Stress Test
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