81. Matt Rogan: Co-Founder at Two Circles

About this episode

Matt Rogan discusses sports marketing and commercial opportunities in football with host Paul.

This week’s What The Footie Podcast is with Matt Rogan Co-Founder and former Executive Chairman at Two Circles. Two Circles is an international sports and entertainment marketing business that leverages data and knowing fans best, to help organisations grow audiences and revenues. In this exclusive, Paul & Matt discuss leadership lessons, the commercial opportunities for football clubs, how Two Circles helped clubs to capitalise on these opportunities, how F1/NBA/NFL commercialise their sports, revenue models in football, why building new stadia has become so important, Matt being a Chelsea pitch owner, the 3PM Blackout, the Premier League going direct-to-consumer, the big topical football business questions on the horizon and so much more. - - - - - - - What The Footie is the football and business podcast that goes behind the scenes. Please remember to support the pod with a follow & a 5 star review.

People in this episode

Host: Paul

Guest: Matt Rogan

Topics covered

• sports marketing
• football business
• audience growth
• revenue models
• stadium development
• direct-to-consumer

Keywords

• sports marketing
• football clubs
• audience growth
• revenue models
• stadium importance
• 3PM Blackout
• Premier League
• direct-to-consumer

Mentioned in this episode

Organizations: Two Circles, Chelsea, F1, NBA, NFL

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