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1 - 1,000 - Monthly Reach
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1 - 500
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Recent episodes
The Bachelorette Brand Trip, Summer House Scandal, and Skinny Jeans Are Back
Apr 29, 2026
Unknown duration
We Met Lewis Capaldi, Got Career Advice, and Left With Free Cowboy Boots
Apr 22, 2026
Unknown duration
Coachella Is Too Sponsored, Alix vs Alex, and the Influencer Trust Crisis
Apr 15, 2026
Unknown duration
The Internet Got Sued, A Prison Rebrand and the Lemme version of Ozempic
Apr 8, 2026
Unknown duration
Canva Is Buying Everything, Glossier Is Closing and SLOMW's Chase sent us a video
Apr 1, 2026
Unknown duration
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| Date | Episode | Description | Length | |
|---|---|---|---|---|
| 4/29/26 | The Bachelorette Brand Trip, Summer House Scandal, and Skinny Jeans Are Back | This week we are unpacking everything the internet did to us at once.We get into the Acquired Style sponsored bachelorette trip and how a small beauty brand pulled off private jets, yachts, and St Barts. Then the Summer House cheating scandal, the reunion leaks, and why Bravo still does drama better than anyone.We also chat about Spotify partnering with Peloton, why every brand suddenly wants to be a "lifestyle platform," and the unfortunate return of skinny jeans.Our sense check is for anyone trying to grow online. Going viral does nothing if the audience it brings in does not care about what you actually make.We finish with our weekly obsessions, including the Kmart heated throw that is running our evenings, and an ergonomic mouse we owe an apology to.Inside this episode:Acquired Style bachelorette backlashWhy sponsored luxury trips are smarter than they lookSummer House leaks, cheating rumours, and cast chaosSpotify x Peloton and brands becoming lifestyle platformsSkinny jeans, unfortunatelyWhy random virality can quietly stall creator growthOur current obsessions | — | |
| 4/22/26 | We Met Lewis Capaldi, Got Career Advice, and Left With Free Cowboy Boots | Live from Nashville, and only mildly held together. This week on the Couch Cast, we unpack the truly random chain of events that led to us opening multiple hotel doors for Lewis Capaldi in New York, why it was a 10 out of 10 celebrity encounter, and how we somehow did not realise he was playing Madison Square Garden that night.We also chat about Social Media Week, hearing Emma Grede speak, the wild reality of “lean” marketing teams in America, brands sliding into your DMs on Snapchat, and why some of the biggest companies are making content up as they go.Plus, Georgia reports live from the sick bed after spending hundreds at an American doctor, we discuss whether Bebo is somehow making a comeback, the latest on Alex Earle vs Alex Cooper, Coachella weekend two, and the cowboy boot store in Nashville offering the most unhinged deal we’ve ever seen: buy one pair, get two free.Also featured: mini Hydroflasks, claw clips, suitcase stress, and one woman fighting for her voice. | — | |
| 4/15/26 | Coachella Is Too Sponsored, Alix vs Alex, and the Influencer Trust Crisis | Reporting live from New York and running purely on jet lag, we’re unpacking why Coachella might be feeling a little too sponsored, whether brand activations have officially hit saturation point, and what brands should be doing instead.We’re also getting into the Alix Earle vs Alex Cooper whispers taking over the internet, Justin Bieber’s divisive Coachella moment, and why follower count might be one of the least interesting metrics in marketing right now.Plus, the growing influencer trust crisis, hidden ads, and why community will always beat clout. | — | |
| 4/8/26 | The Internet Got Sued, A Prison Rebrand and the Lemme version of Ozempic | Coachella, court cases, and the Ozempic gold rushThis week online feels chaotic, but it is actually very calculated.A lawsuit is quietly challenging how much power platforms like Meta and YouTube should have over what you see, and what they are responsible for when things go wrong.At the same time, brands are getting sharper. Coachella billboards are not just ads anymore, they are designed to end up on your feed before you even get there. Limited drops are selling out before they exist. And now there is an entire wave of “post Ozempic” products trying to cash in on how people’s bodies and habits are changing.Even the comeback stories feel different. A prison release is being turned into a full image reset, and a movie PR rollout is tapping into nostalgia in a way that actually works.Nothing here is random. It is all strategy.Here is what we are breaking down:The lawsuit against Meta and YouTube, and why it could change what platforms are allowed to get away withWhy Coachella billboards keep showing up on your feed, even if you are not thereThe Rhode x Bieber drop, and how waitlists are being used to manufacture demandJen Shah’s interview, and why “starting over” is starting to look like a brand strategyLemmy’s latest launch, and how brands are talking about Ozempic without saying it directlyThe Devil Wears Prada 2 rollout, and why this one actually feels fun to watchLinks and mentions:Jen Shah post prison interview (it is 36 minutes, but you will have opinions)Rhode Coachella collectionVogue May 2026 coverCome talk to us on Instagram @whatwouldwekno and tell us what you keep seeing this week.And if none of this makes sense, what would we know 💅 | — | |
| 4/1/26 | Canva Is Buying Everything, Glossier Is Closing and SLOMW's Chase sent us a video | This week, we’re catching up on what the internet, brands, and the creator economy have been doing, so you don’t have to scroll for six hours straight (although we obviously did).We get into Canva quietly building what feels like an entire marketing machine, Glossier pulling back after expanding a little too fast, and why beauty brands are suddenly showing up in places that make no sense… until you think about it.We also talk through this year’s April Fools campaigns, which ones felt lazy, which ones were actually kind of genius, and whether brands are lowkey using them to test real product ideas.And of course, a slightly chaotic chat about Unwell’s move into reality TV and whether it makes sense or not. | — | |
| 3/25/26 | Banksy, Bachelorettes & Lipstick Lesbians… And Why the Internet Turns on You | This week, the internet truly said “you’re loved… until you’re not.”We’re unpacking one of the most chaotic weeks online, from a decades-long mystery potentially being solved, to PR disasters, to beauty brand backlash… and what all of it actually tells us about how fast the internet can flip on you. We secretly think there's a little bit of a pattern. We get into:The Banksy identity reveal and why the mystery might have mattered more than the answerThe Bachelorette season that never aired and the ripple effect of one decision on an entire productionThe Alleged influencer who accidentally exposed herself on a snark page (and why this is everyone’s worst nightmare)The Lipstick Lesbians launch backlash and what happens when your audience expects more from youAlex Earle’s launch strategy and why building in public might be the smartest move right nowAnd then we are zoooooooming out Because this isn’t just about one scandal or one brand, it’s about the pipeline:How you go from relatable → aspirational → out of touch → criticisedIf you’ve ever wondered why someone goes from being everyone’s favourite to suddenly being dragged… this is the episode.PS. HI !!!! Your internet work wives for the marketing girlies, your unofficial group chat on branding, pop culture and content.We’re Brooke and Georgia. Brooke is a TikToker turned brand strategist who has spent years figuring out what actually makes people watch, click and care, and Georgia is a graphic designer and lover of all things branding, bringing the visual and creative thinking side to everything we unpack.Each week, we break down the strange, fascinating and occasionally chaotic things happening across the internet, marketing and the creator economy, the conversations we would be having anyway, just now with you in the chat too.If you love overanalysing brand launches, questioning internet behaviour, and figuring out what actually works, you are in the right place.⭐️ hello@whatwouldweknow.com🔗 https://whatwouldweknow.com | — | |
| 3/18/26 | DadTok, a Protein Bar Scandal and the Internet Losing It | Welcome to What Would We Know, the podcast where we unpack everything the internet is spiralling about so you don’t have to.This week, we’re deep in the chaos. From Secret Lives of Mormon Wives taking over the algorithm (and DadTok overstaying its welcome), to a protein bar brand being accused of seriously underreporting calories, the internet has opinions… and so do we.We also get into the business behind the drama, why controversy can actually be good for brands, and whether Cotton On’s $99 jeans are real pricing or just one big sale strategy.Plus, we chat mystery boxes, accidental marketing wins, and the random news cycle moment that had everyone talking about a celebrity kitchen renovation for no reason at all.And of course, we wrap with a little work wife wisdom to remind you that no one actually knows what they’re doing… and that might just be your biggest advantage.If you see something unhinged online this week, send it our way. It might just make the next episode.Because honestly… what would we know. | — |
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