What Would We Know

soooo much to cover this week on the interent: the Hot Girl Walk trademark saga, where Mia Lind is firing off cease and desist letters over a phrase that existed long before she claims she coined it (Fashion Nova counter-suit and all). Influencer Ken Eurick and Bobby's very public, very messy 24 hours. Season three of America's Sweethearts: Dallas Cowboys Cheerleaders, including Aussie-Kiwi Faith getting the Judy and Kelly treatment, and the wild fact that the girls wash their own uniforms. HelloFresh naming a recipe "GLP-1 Herb Chicken Lemon Orzo" instead of just saying smaller portion. The NZ Muscle investigation, a 44 minute YouTube deep dive alleging repackaged Mexican protein passed off as New Zealand made.In the marketing chat: the Coach x Spotify partnership and the "connection economy." Formula One's brutal 44-appearances-a-season media load and why Max Verstappen negotiated zero into his contract. Jordyn Woods, Touchland and the New York Knicks partnership that just worked. Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.comWhat Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.auOn instagram @whatwouldweknoOn tiktok @whatwouldweknow

This week we get into the BookTok saga that united the entire internet: a small business owner trademarked the phrase "Hot Girls Read," asked everyone else to pull their listings "with love," and watched her business get dragged before surrendering the trademark days later. We unpack why trying to own a common phrase is the fastest way to sink your own ship, and why rising tides lift all ships beats hoarding the whole ocean.From there: Apple's "you're paying more for less" era (the first iPhone came with nine things in the box, now you get two), a New Zealand brand accused of quietly swapping real models for AI versions and then telling one of those models to go figure out why he is not getting work, and a Sense Check on the study showing ChatGPT is making college essays more polished but less original, less personal, and weirdly all the same.Plus: the Cash App fairy wand we would both absolutely buy, Love Island's ratings faceplant, Magnolia Parks heading to TV, Clarkson's Farm season five, and Work Wife Wisdom that good things happen to good people (with receipts from a business class upgrade Brooke definitely did not deserve at 19).If none of this makes sense, well, what would we know?In this episode:Hot Girls Read trademark drama, Apple and planned obsolescence, AI models and brand deceit, AI vs creativity in college essays, Cash App fairy wand, Love Island ratings, Magnolia Parks TV adaptation, Clarkson's Farm, Work Wife Wisdom.Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.comWhat Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.auOn instagram @whatwouldwekno On tiktok @whatwouldweknow

Georgia is out of her seven month reading slump. All it took was the Off Campus series. Brooke, meanwhile, is planning a solo IKEA trip for lamps, content, and honestly just the vibe of wandering staged kitchens alone.This week we're across dot cakes, Spotify's birthday icon update, the rumoured Real Housewives of Melbourne comeback, and the internet's ongoing argument about polyester versus natural fibres. We also get into the clipping economy, where creators pay people to cut long videos into short viral moments, and what happens when your whole audience knows you through a 15-second clip and nothing else.From there it's influencer apology culture: Millie Savage's AI bird campaign, a Perth activewear brand that went viral for the wrong reasons, and why filming strangers at the gym feels so bad when most people already feel self-conscious just being there. What should creators actually do when their audience feels burned? And why do defensive apologies almost always make it worse?Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.comWhat Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.auOn instagram @whatwouldweknoOn tiktok @whatwouldweknowYour Hosts are Georgia & Brooke

This week we are unpacking the strange state of the internet, where every app suddenly wants a monthly subscription, every sale is apparently “ending soon,” and Spencer Pratt is somehow running for mayor.We get into the ACCC cracking down on fake urgency marketing after EmmaSleep was fined $15 million, why countdown timers and endless sales are becoming a legal problem for brands, and the growing exhaustion consumers feel from subscription culture.We also discuss Spencer Pratt’s TikTok political campaign strategy, Netflix launching a rich kid reality show we did not ask for, and the bizarre experience of trying to become a content creator while still having a full time job and a functioning nervous system.Plus, Georgia accidentally locked herself out of almost every app on her phone while trying to reduce screen time, Brooke discovers she accidentally created a successful lead magnet, and we debate whether robot vacuums are the greatest invention of modern society.Inside this episode:• Spencer Pratt running for mayor on TikTok• The ACCC fining EmmaSleep $15 million• Fake urgency marketing and “sale ending soon” culture• Why every app suddenly has a subscription model• Subway scrapping its loyalty program• Aldi launching snow gear on an ice rink runway• Netflix’s new nepo baby reality show• The pressure of becoming a content creator online• Georgia accidentally blocking herself from her own phone• Why free PDFs might secretly be marketing gold• Robot vacuums, screen time apps, and internet burnoutConsider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.comWhat Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.auOn instagram @whatwouldweknoOn tiktok @whatwouldweknowYour Hosts are Georgia & Brooke

This week we are unpacking everything the internet did to us at once.We get into the Acquired Style sponsored bachelorette trip and how a small beauty brand pulled off private jets, yachts, and St Barts. Then the Summer House cheating scandal, the reunion leaks, and why Bravo still does drama better than anyone.We also chat about Spotify partnering with Peloton, why every brand suddenly wants to be a "lifestyle platform," and the unfortunate return of skinny jeans.Our sense check is for anyone trying to grow online. Going viral does nothing if the audience it brings in does not care about what you actually make.We finish with our weekly obsessions, including the Kmart heated throw that is running our evenings, and an ergonomic mouse we owe an apology to.Inside this episode:Acquired Style bachelorette backlashWhy sponsored luxury trips are smarter than they lookSummer House leaks, cheating rumours, and cast chaosSpotify x Peloton and brands becoming lifestyle platformsSkinny jeans, unfortunatelyWhy random virality can quietly stall creator growthOur current obsessions

Reporting live from New York and running purely on jet lag, we’re unpacking why Coachella might be feeling a little too sponsored, whether brand activations have officially hit saturation point, and what brands should be doing instead.We’re also getting into the Alix Earle vs Alex Cooper whispers taking over the internet, Justin Bieber’s divisive Coachella moment, and why follower count might be one of the least interesting metrics in marketing right now.Plus, the growing influencer trust crisis, hidden ads, and why community will always beat clout.

This week, we’re catching up on what the internet, brands, and the creator economy have been doing, so you don’t have to scroll for six hours straight (although we obviously did).We get into Canva quietly building what feels like an entire marketing machine, Glossier pulling back after expanding a little too fast, and why beauty brands are suddenly showing up in places that make no sense… until you think about it.We also talk through this year’s April Fools campaigns, which ones felt lazy, which ones were actually kind of genius, and whether brands are lowkey using them to test real product ideas.And of course, a slightly chaotic chat about Unwell’s move into reality TV and whether it makes sense or not.

Welcome to What Would We Know, the podcast where we unpack everything the internet is spiralling about so you don’t have to.This week, we’re deep in the chaos. From Secret Lives of Mormon Wives taking over the algorithm (and DadTok overstaying its welcome), to a protein bar brand being accused of seriously underreporting calories, the internet has opinions… and so do we.We also get into the business behind the drama, why controversy can actually be good for brands, and whether Cotton On’s $99 jeans are real pricing or just one big sale strategy.Plus, we chat mystery boxes, accidental marketing wins, and the random news cycle moment that had everyone talking about a celebrity kitchen renovation for no reason at all.And of course, we wrap with a little work wife wisdom to remind you that no one actually knows what they’re doing… and that might just be your biggest advantage.If you see something unhinged online this week, send it our way. It might just make the next episode.Because honestly… what would we know.