Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇦🇺AU · Marketing#1275K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
2.5K to 15K🎙 Weekly cadence·26 episodes·Last published 7mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
5K to 30K🇦🇺100% - Active Followers
Loyal subscribers who consistently listen
1.5K to 9K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
How to Deliver a 5-Star Client Experience at Scale
Nov 15, 2025
11m 51s
The Social Strategy Behind Moocha Matcha’s Success
Nov 10, 2025
21m 03s
The Questions You Should Ask Before Hiring a Marketing Agency
Nov 5, 2025
7m 51s
How to Optimise Meta Ads Under Andromeda
Nov 2, 2025
10m 12s
Building A Ten-Pillar Ad Framework For Andromeda Success
Oct 23, 2025
15m 58s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 11/15/25 | How to Deliver a 5-Star Client Experience at Scale | When you're juggling dozens of clients in a fast-moving agency, how do you still deliver a high-touch, 5-star experience? In this episode of What’s Hot in Digital, WHD's Executive Assistant, Letitia McClelland, joins Miller Kerta to share how our team builds long-term client relationships while managing multiple deadlines, personalities and expectations. They cover how we approach onboarding, proactive communication, tricky conversations and the internal systems we rely on to make it all feel... | 11m 51s | ||||||
| 11/10/25 | The Social Strategy Behind Moocha Matcha’s Success | What does it take to launch a brand, build a loyal community and start scaling all by the age of 21? In this episode of What’s Hot in Digital, Lauren Macdougall, General Manager at WHD, chats with Olivia, founder of Moocha Matcha, about how she turned a personal love for matcha into a growing business that’s capturing attention at local markets, across social media and soon in retail. They dive into: – How she created a product people keep coming back for – What’s working in organic content... | 21m 03s | ||||||
| 11/5/25 | The Questions You Should Ask Before Hiring a Marketing Agency | In this episode of What’s Hot in Digital, James sits down with WHD’s newest Business Growth Specialist, Mark, to talk about the crucial questions every business should be asking before committing to working with a digital agency. From overhyped metrics like ROAS to what really drives growth in today's landscape, this episode breaks down how to think strategically about your agency partnerships and how to assess whether they're aligned with your goals. If you’ve ever wondered whether your agen... | 7m 51s | ||||||
| 11/2/25 | How to Optimise Meta Ads Under Andromeda | In Part 3 of our Andromeda series, we dive into what’s working right now when it comes to Meta Ads performance. Thom shares results from a $60K+ monthly ad account that has completely removed remarketing campaigns and is seeing a 59% drop in new customer acquisition cost. We break down: - The shift to single campaign structures - How to optimise when every ad is part of the funnel - What to do with underperforming ads - How smaller brands can make changes without a f... | 10m 12s | ||||||
| 10/23/25 | Building A Ten-Pillar Ad Framework For Andromeda Success | Tired of watching Meta performance slide while the same three creatives fight fatigue? We lay out a clear, practical framework to thrive under Andromeda by turning creative diversity into a repeatable system. No jargon, no fluff—just the ten pillars that help you build a deep ad library, discover new angles, and keep the algorithm fed with ideas that actually convert. We start by sharpening positioning with us versus them and features and benefits that prove value in the real world, not just... | 15m 58s | ||||||
| 10/9/25 | Meta's Andromeda Update Just Killed Traditional Ad Targeting | Meta just flipped everything you know about ad targeting on its head. The Andromeda algorithm update means creative now controls who sees your ads - not your audience settings.\n\nJames Walker (Managing Director at WHD) sits down with Thom Riley (Senior Paid Social Specialist at WHD) to break down what's actually changed and how we're adapting our entire approach.\n\nWhat We Cover:\n• Why your old campaign structures are about to fail\n• The creative volume shift - from a few ads to 8-10+ var... | 10m 35s | ||||||
| 10/1/25 | Brands Cut Organic First - But It's Killing Their Paid Conversions | Here's what we're seeing: brands slash organic budgets when paid spend ramps up, but they're actually sabotaging their own conversion rates.James Walker chats with Kayla Sylvester about why organic social isn't just nice-to-have content - it's the conversion fuel your paid campaigns desperately need.What We Cover:• Why your ad clicks aren't converting (hint: check your page)• How organic audiences become your highest-performing remarketing pools• The behind-the-scenes strategy that tripled on... | 4m 39s | ||||||
| 9/26/25 | TikTok Just Made It Easier to Block Your Content - Here's Why | TikTok's new filtering system is making it easier than ever for users to block promotional content - and that's a problem for brands.James Walker, Managing Director at WHD, and Kayla Sylvester, Head of Organic Social at WHD, break down what this means for your content strategy.What we cover:• Why TikTok's enhanced content filtering could kill your reach• The specific promotional triggers that make users hit 'block'• Whether the tiny landscape video trend is worth your time (spoiler: probably ... | 5m 19s | ||||||
| 8/2/25 | Your Google Ads Are Just Hitting The Same Customers Over and Over | Are you burning through budget without actually growing your customer base? Most brands think their Google Ads are performing well, but they're just recycling the same customers.James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the settings and strategies that separate new customer acquisition from remarketing spend.What We Cover:• Why your Performance Max campaigns might be wasting 70% of budget on existing customers• The customer acquisition s... | 7m 16s | ||||||
| 7/17/25 | The Facebook Lead Strategy Everyone's Missing | Most businesses struggle with Facebook lead forms - they get volume but terrible quality. Here's how Steph generated 1100 qualified leads at just $26 each in 6 weeks.What We Cover:• Why choosing 'higher intent' over 'more volume' changes everything• The 6-question formula that maintains low CPA while improving quality• How conditional logic filters out unqualified leads before you pay• The Zapier setup that turns 1100 leads into manageable workflow• Why most agencies get lead form quality com... | 5m 58s | ||||||
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| 7/8/25 | Why You Can't See Your Own Google Ads When Searching | Ever search for your own business and wonder why your ads don't show up? You're not alone - and there's actually good reasons why this happens.James Walker (Managing Director at WHD) and Tia Scott (Google Ads Specialist at WHD) break down exactly why your ads might be invisible to you, even when they're working perfectly.What We Cover:• Why new campaigns seem to disappear when you search for them• The impression share trap that catches most business owners• How Google's audience signals work ... | 5m 40s | ||||||
| 7/2/25 | How To Get More Of Your Products Showing On Google Shopping | Your Google Ads budget is stuck on the same 5% of products while 92% of your inventory gets ignored. Here's the exact strategy that broke a 7-figure ecom brand out of stagnation and delivered 15% year-on-year growth for the first time in years.James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the product distribution method that's working right now.What We Cover:• Why 4,500 SKU brands hit spend ceilings (and how to break through)• The script tha... | 7m 20s | ||||||
| 6/27/25 | Meta Added Threads Ads But You Can't Track Them | Meta just quietly rolled out Threads as an ad placement - but here's the catch: you can't see what your ads look like, you can't track performance, and they're already spending your budget there.James Walker (Managing Director at WHD) and Thom Riley (Senior Paid Social Specialist at WHD) break down why this launch feels half-baked and what it means for your ad accounts.What We Cover:• Why Meta's own preview tools don't show Threads ads• The tracking blackout that's hiding your spend• How this... | 5m 19s | ||||||
| 5/29/25 | This Social Content Mix Is Driving Real Results Right Now | If your social strategy is only focused on content pillars, you’re probably leaving reach and engagement on the table. In this episode of What’s Hot in Digital, James is joined by WHD’s Head of Organic Social, Kayla, to break down the difference between reach content and nurture content — and how finding the right balance between the two can drive real brand growth. This is the framework we use across all of our organic social clients to grow audiences and build brand loyalty without rely... | 7m 01s | ||||||
| 5/20/25 | Google’s AI Max Is Coming & What This Means For Search Campaigns | Google Ads is rolling out a new AI-powered feature called AI Max — and it could signal the next big shift in how search campaigns are run. In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Brent Neale, to break down everything we know about AI Max so far, how it compares to Performance Max and DSA, and what advertisers should expect once it’s live. This isn’t just another feature — this could change how you structure your search strategy entirely. ... | 6m 16s | ||||||
| 5/14/25 | Most Brands Are Wasting Meta Budget on the Wrong Audience | Think your Meta Ads are driving new customers? Think again. In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Paid Social Specialist, Thom Riley, to break down one of the most common issues we uncover when auditing ad accounts: budgets being quietly burned on existing customers instead of acquiring new ones. We’ll walk through the strategies we use to reduce wasted spend, take back control of your targeting, and scale new customer acquisition profitably. Here’s what... | 6m 37s | ||||||
| 5/11/25 | This Google Ads Task Should Be Done Every Week | If you’re not checking your negative keywords regularly, your Google Ads campaigns are leaking budget — fast. In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Tia Scott, to break down the exact negative keyword process we follow to clean up traffic, improve conversion rates, and get more out of every dollar spent on Google Ads. We’re not talking theory — this is the day-to-day work that actually drives better results. Here’s what you’ll learn: Why ... | 6m 22s | ||||||
| 5/9/25 | Stop Wasting Money on Influencers: Do This Instead | Thinking about using content creators to boost your brand’s reach and credibility? In this episode of What’s Hot in Digital, WHD’s Social Media Coordinator, Miller Kerta, joins James to unpack how brands can source, brief, and manage creators to get high-performing content — without inflated costs or overhyped influencer deals. Whether you’re running paid ads or building your organic presence, this episode will show you how to do creator partnerships the right way. Here’s what we cover: • ... | 9m 03s | ||||||
| 5/5/25 | The Real Reason Your TikTok Strategy Isn’t Working | Your TikTok content isn’t getting the reach you expected — and you’re not alone. In this episode of What’s Hot in Digital, WHD’s Organic Social Media Coordinator Emma Swan joins James to break down what’s really working on TikTok right now — and why most brands are still getting it wrong. You’ll learn: • Why deleting low-performing videos could be hurting your reach • How to use trends the right way (without chasing empty views) • What TikTok looks for in native content • Why video perfection... | 10m 14s | ||||||
| 5/2/25 | How to Actually Get Hired in Digital Marketing (What We Look For) | Want to get hired in digital marketing? This episode breaks down exactly what stands out — and what gets ignored. We’re joined by Lauren Macdougall, General Manager at WHD and the person behind most of our hiring decisions. She shares real-world insights into how applicants get noticed (and why most don’t), especially for creative, sales, and social roles. Here’s what we cover: •Why a well-written, tailored application matters more than AI perfection •How to stand out in a sea of resumes (h... | 6m 39s | ||||||
| 4/26/25 | Google Suspended My Merchant Center - Here’s What Happened | Google shut down our Merchant Center — no warning, no real reason, no appeal. In this episode of What’s Hot in Digital, James and WHD’s Senior Google Ads Specialist Brent Neale unpack what actually happened, what Google’s crackdown on AI content means for advertisers, and what every eCommerce business needs to be aware of before uploading AI-generated product images. This isn’t just about one account. With ad suspensions up over 300% in the last year, the rules are changing — and Google’s n... | 10m 01s | ||||||
| 4/23/25 | What’s Actually Working in Paid Social Right Now | What’s working in paid social media right now? In this episode of What’s Hot in Digital, WHD’s Head of Paid Social Strategy, Steph McGrath, joins James to break down the strategies that are driving performance across lead gen and eCommerce accounts — from high-quality lead forms to AI-powered Advantage+ Shopping campaigns. Whether you’re running ads for your own business or managing campaigns for clients, this episode is packed with actionable takeaways. Here’s what we cover: • The lead form ... | 5m 24s | ||||||
| 4/20/25 | You’re Measuring Marketing Wrong: Here’s What to Track Instead | If you’re still relying on platform-reported ROAS to measure your marketing success, you’re missing the bigger picture. In this episode of What’s Hot in Digital, WHD’s Marketing Director Lana Hill joins James to unpack how businesses should actually be measuring marketing performance — and why most agency reports aren’t telling the full story. We break down MER (Marketing Efficiency Ratio), the hidden cost of siloed data, and how to understand true return on investment across multiple channel... | 7m 31s | ||||||
| 4/17/25 | 4 Quick Fixes to Instantly Improve Your Google Ads Results | Most businesses are leaking money on Google Ads without realising it. In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Tia Scott, to break down the four simple but critical fixes that can immediately lift your campaign performance. If you’re running Google Ads — or paying someone else to — these are the settings you need to check. Here’s what we cover: The location targeting mistake that’s killing your local resultsHow to use negative keywords to insta... | 5m 25s | ||||||
| 4/14/25 | Meta Ads Are Quietly Ruining Your Campaigns: Here’s What to Turn Off | Meta is sneakily switching on ad settings that are tanking your results — and unless you know exactly where to look, you’ll never even know it’s happening. In this episode, James is joined by WHD’s Senior Paid Social Specialist, Thom Riley, to uncover the hidden traps inside Meta Ads Manager. From sneaky auto-enhancements to dangerous copy changes, we break down what to watch for — and what to turn OFF — before your campaigns go live. If you’ve ever looked at your Meta ads and thought “this... | 11m 36s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.