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- 🇨🇦CA · Marketing#1055K to 30K
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2.5K to 15K🎙 ~2x weekly·63 episodes·Last published yesterday - Monthly Reach
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5K to 30K🇨🇦100% - Active Followers
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2K to 12K
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Recent episodes
Where the Dogs Of Society Howl - UAP, Paranormal, Fringe
Jun 11, 2026
Unknown duration
Where the Dogs Of Society Howl - The Human Side Of Success
Jun 4, 2026
Unknown duration
Where the Dogs Of Society Howl - No Limits. No Excuses.
Jun 1, 2026
Unknown duration
Where the Dogs Of Society Howl - CPG, Growth, and the Exit Nobody Posts
May 22, 2026
Unknown duration
Where the Dogs Of Society Howl - From Dashboards to Surfboards
May 14, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/11/26 | Where the Dogs Of Society Howl - UAP, Paranormal, Fringe | 42% of you voted for the UAP/Paranormal/Fringe Topic. So we are diving in. Let's talk about the extensive history and current events in our strange world. Sure, we all know the big ones:AtlantisAncient Egypt / The Giza PyramidsGöbekli TepeThe Nazca LinesMagenta, 1933Roswell, 1947The Patterson-Gimlin Film, 1967The Phoenix Lights, 1997 The Tunguska Event, 1908The MayaLoch NessTicTacOrbsChris BledsoeTridactyl MummiesPortalsSkinwalker RanchHauntingsEtc.But there are so many others, and I know for a fact that many of you have experienced things without explanation. I know I have. So, we are going to share, learn, and maybe, just maybe, blow this wide open. Thanks for joining us Gavin & Rod! | — | ||||||
| 6/4/26 | Where the Dogs Of Society Howl - The Human Side Of Success | Growth is easy to talk about.Leading people well while building it? Different story.This week on Where the Dogs of Society Howl, we’re joined by Sondra Shannon, CEO of Gatemaster Tech and host of Live with Sondra.We’re getting into:Theme Parks & DestinationsCustomer experienceScaling with intentionMessaging and storyCreative leadership and the human side of successSondra brings the spice, blended with warmth, honesty, and real leadership experience, including stepping into the CEO role while pregnant with her third child. This one should be sharp, human, and worth your time. | — | ||||||
| 6/1/26 | Where the Dogs Of Society Howl - No Limits. No Excuses. | Everybody loves a winner.Fewer people understand what it costs to become one.This week on Where the Dogs of Society Howl, we’re joined by Amber Balcaen: NASCAR driver, entrepreneur, speaker, and a serious force.Amber is the first Canadian female to win a NASCAR-sanctioned race in the U.S. and the only Canadian female currently competing in the ARCA Menards Series.We’re getting into:Building your own lane in a world not built for youMindset, resilience, and performanceHow she raised millions in sponsorshipWhy storytelling matters in brand partnerships and what she’s building through Driven and hashtag#AskAmberBecause Amber is not just driving.She’s building a business, a platform, and a brand.This one should be fast, honest, and fired up. | — | ||||||
| 5/22/26 | Where the Dogs Of Society Howl - CPG, Growth, and the Exit Nobody Posts | Startup culture loves one kind of ending:The glossy one. The big exit. The polished founder post dressed up as humility.But that is not how most businesses end.This week on Where the Dogs of Society Howl, we’re joined by Alison Cayne, founder of Haven’s Kitchen, founder of Choulie, and host of In the Sauce.Alison built Haven’s Kitchen from a Manhattan cooking school into a nationally recognized CPG brand in more than 5,000 stores. She’s also spent years talking with founders about the real side of brand-building, not just the version people post after a raise.Now, with Choulie, she’s building again with a sharper point of view and a different kind of clarity.We’re getting into:What it really took to build Haven’s KitchenWhat happened when the company came to an endWhat Alison learned from an exit that was not the one startup culture glorifiesWhat years of founder conversations taught her and what it means to build again with less fantasy and more truthBecause the best founder lessons do not only come from the victory laps.Sometimes they come from what people usually edit out.This one is honest, sharp, and very real. | — | ||||||
| 5/14/26 | Where the Dogs Of Society Howl - From Dashboards to Surfboards | Most brands say they’re data-driven.A lot of them are just spreadsheet-rich and story-poor.This week on Where the Dogs of Society Howl, we’re joined by Russ Abstein, founder of Catman Analytics Group and Senior Director of Category Management at Utz.Russ has spent 30+ years turning giant data dumps into actual shelf wins, helping brands move from “here’s a pile of numbers” to “here’s why this belongs on shelf and how it will sell.”So we’re getting into:> What category management actually does> How data becomes a story buyers can use> Why brands still drown in numbers> What makes a retailer lean forward> Where shelf wins really come fromAnd because Russ lives two blocks from the Atlantic and loves surfing, we may also explore the fine art of going from dashboards to surfboards when the business world starts foaming at the mouth.Because if you can’t tell the story simply, it’s just an expensive bunch of numbers. This one should be smart, practical, and human. | — | ||||||
| 5/7/26 | Where the Dogs Of Society Howl - Seen, Chosen, Remembered | This week on Where the Dogs of Society Howl, we’re joined by Michael Politz, founder of Food & Beverage Magazine, author of Guide to Restaurant Success, and a guy whose work lives right at the intersection of media, commerce, branding, and influence. He’s also tied to the PR%F Awards and CPG Awards, which puts him right in the middle of how brands get recognized and how recognition actually works in the market. We’re getting into:What makes a brand worth noticingThe difference between attention and tractionWhat awards can actually do for a businessWhere founders get branding wrongWhat scaling challenges still wreck good brandsMike Tyson, Crüe, Vegas, and how to get seen without becoming just more industry wallpaper.Also, any man associated with the Bluetooth logo (tune in to find out why), restaurant growth, magazine publishing, and industry awards is probably not bringing dull opinions.This one should be sharp.If you care about branding, CPG, hospitality, restaurants, growth, creative leadership, or the messy business of getting chosen in a crowded market, show up. | — | ||||||
| 4/30/26 | Where the Dogs Of Society Howl - More Human, Not Less | Everybody is asking the wrong question about AI.Not just:- Will it take jobs?- Replace people?- Flatten creativity?But this is really the better question:Why are so many humans already operating at half-strength before AI even enters the room?This week on Where the Dogs of Society Howl, we’re joined by Jeff Chen, founder of Personal Singularity and CEO of Odyssey Films.Through Odyssey Films, Jeff worked with major brands on storytelling and communication. That work exposed a deeper problem: too many organizations know how to sound human, but have no clue how to build places where humans actually thrive.This one should be smart, strange, and very human. | — | ||||||
| 4/24/26 | Where the Dogs Of Society Howl - Founders, AI & the New Software Frontier | Most startups do not have a growth problem.They have an overhead problem. A systems problem. A too-many-tools, too-many-costs, too-much-drag problem.This week on Where the Dogs of Society Howl, we’re getting into that with Lorde Astor West, founder and CEO of RadHash.Astor is building a modular operating system designed to help founders build and scale software without the usual tech stack bloat.We’ll get into the founder wiring behind it all because anyone rebuilding a 70s Airstream, living off-grid on a ranch, and surviving a coyote chase on rollerblades probably has a few things to say about pressure, adaptability, and staying upright while chaos takes a swing at your face.If you’re a founder, builder, operator, or anyone trying to grow without getting buried in complexity, pull up a chair. | — | ||||||
| 4/9/26 | Where the Dogs Of Society Howl - Why CPG-X. Why Now. | Most brands do not need more noise.They need better access.Better timing.Better rooms.Better alignment between what they are, who they need, and how they show up.This week on Where the Dogs of Society Howl, we’re getting into that with Shannon Peffley, founder of CPG X, and returning guest Mike Levinson, RD, founder of FS Octopus.We’re talking about:Why CPG X was createdWhat’s broken in the current CPG ecosystemHow this platform aims to be differentWho stands to benefit most and what growth actually takes now | — | ||||||
| 4/2/26 | Where the Dogs Of Society Howl - Don’t Blame The Box (Unless It’s the Box) | We're talking with Nicole Light, founder of Power in Packaging.Nicole has spent more than 15 years building scalable CPG brands across food and beverage, pharma, OTC, beauty, personal care, and private label, taking products from idea to shelf.This is not a surface-level branding conversation.We’re getting into:Why packaging is not the fix if the brand upstream is muddyWhy clarity has to come before designHow scaling introduces signal driftand what real brand leadership looks like when the stakes get bigger!We’ll also break down a few of Nicole’s projects, because Ithe real decisions that make a brand work, are where the action is.And yes, we may also discuss her lifelong refusal to wear buttons, plus her dream of living in an abandoned office building.So this one should be a lot of fun. | — | ||||||
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| 3/26/26 | Where the Dogs Of Society Howl - Marriage, menopause, comedy, and other survival skills | We're (Jeff and I) talking with Matt Hyams.A comedian, writer, content creator, and a man brave enough to describe himself as the husband of an entrepreneurial perimenopausal wife… in public.So yes, we’re going there.We’re talking about:• marriage and modern life• comedy as truth serum• domestic absurdity• content creation and attention• the strange little behaviors people think are normal• and why the funniest stuff is usually sitting right next to the stuff that makes us quietly lose our mindsMatt has a sharp way of pulling the truth out of everyday life without dressing it up.The result is funny because it’s real.And real because most of us are living some version of it.If you like smart comedy, uncomfortable honesty, and conversations that feel more like great bar talk than polished nonsense, come hang with us. | — | ||||||
| 3/19/26 | Where the Dogs Of Society Howl - From Farmers Market to National Shelf | Most founders think growth starts when the product gets picked up.It doesn’t.That’s when the pressure starts.This week on Where the Dogs of Society Howl, we’re talking about what actually takes a CPG brand from local traction to national shelf.My guest is Phaedra Dyer, a senior CPG sales leader with 15+ years in the trenches, helping brands grow across Whole Foods, Sprouts, Erewhon, Gelson’s, Bristol Farms, and Albertsons/Safeway.We’re getting into:> What retailers actually care about> Why velocity beats vanity> Where founders get scaling wrong> How messaging and story affect sell-through> How Phaedra’s career has shifted, why, and where she’s heading nowher recent move back to Southern California from Montanawhat fractional leadership can fix before the wheels come offThen 30 minutes in, we bring in Robert Cogan, Founder of PFE USA-Canada, to talk about the side of growth nobody loves posting about:food import/exportlogistics & distributionco-packingregulatoryBecause getting on shelf is one battle.Staying there, growing there, and not collapsing under your own ambition is another. | — | ||||||
| 3/12/26 | Where the Dogs Of Society Howl - Before The Money What CPG Founders Need to Fix First | Most founders think money is the missing piece.It usually isn’t.This week on Where the Dogs of Society Howl, we’re talking with Tom Malengo, co-founder of Brandjectory, about what actually makes a CPG brand ready for growth, investment, and the next level. We’re getting into:• what “investment-ready” really means• the mistakes founders make before fundraising• the difference between traction and activity• what smart growth looks like in CPG right now• why some brands get backed and others get politely ignoredTom brings serious experience, sharp pattern recognition, and the kind of perspective founders need before they start romanticizing capital.Also, he claims he and Susan eat more broccoli than any two people alive.So naturally, we’re discussing that too. | — | ||||||
| 3/5/26 | Where the Dogs Of Society Howl - Theatre Of The Mind (Personal Branding) | Smart leaders don’t lose because they’re not talented.They lose because they’re not findable.This week on Where The Dogs Of Society Howl, we're joined by Melanie BordenTransforming executive expertise into a synchronized, searchable presence | Brand & AI Visibility Strategy Leader | GTM Advisor | Speaker | Author, Theatre of the Mind | Founder @ The Borden GroupWe’re talking:> Visibility without the performance costume> Messaging that cuts through> What modern search rewards now> Flea?> More... Bring your biggest visibility fear. We’ll put it on the table. | — | ||||||
| 2/27/26 | Where the Dogs Of Society Howl - Process Over Panic | Most marketing advice is either: Inspirational wallpaper, ora “growth hack” that dies the second you try it in the real world.So this week on Where The Dogs of Society Howl, 😂 Jeff Litcofsky and I are bringing on someone who lives where results actually happen.Toby Eborn: Rock Salt Marketing. Digital marketing vet. Sales + ops background. The guy who builds growth systems that don’t snap in half when the founder changes their mind on Tuesday.We’re getting into:Creative process (how to make it repeatable, not random)Startup growth (what actually moves the needle when budgets are tight)Creative leadership (how to lead teams without turning into a committee robot)As always, steel yourself for a drop-in from Robert Cogan (the guy who makes sh*t happen, especially when CPG brands want to get into Canadian markets.) | — | ||||||
| 2/19/26 | Where the Dogs Of Society Howl - Choose Wisely : New Primal | We're sitting down with Jason Burke, Founder/CEO of The New Primal. And we’re not doing the polished “founder fairy tale.” We’re digging into the real arc:> Growing up in Section 8 housing> The ugly early reps> The first jerky attempts, and the moment New Primal went from “a nice idea” to “this thing can actually win.”Founder-led marketing: when it works, when it backfiresBrand story vs brand signal: how people decide fast (and why most brands confuse “content” with “meaning”)Marketing spend: what’s worth paying for, what’s just expensive noiseFirst sale vs second sale: which one is the real fight.If you’re building in CPG, scaling a snack brand, or trying to stop your marketing from turning into a slot machine… show up. As usual 😂 Jeff Litcofsky and Robert Cogan will be there too! | — | ||||||
| 2/12/26 | Where the Dogs Of Society Howl - Big Brand Money, Small Brand Permission | Big brands have money.Smaller brands have permission.Money buys attention: end caps, ads, agencies, “research,” and enough impressions to brute-force awareness.But money also drags baggage: committees, legal fear, legacy rules, and decisions engineered to offend nobody… which usually means forgettable.Permission is what small brands get for free:They can be specific. Weird. Loud. Human. Fast.They can take a side, make a sharp promise, and actually sound like a person.That’s an advantage.😂 Jeff Litcofsky and I, along with Robert Cogan are going live with two guys who live in the trenches: Gavin Konkel (VP of Sales at +GNGR Labs)Wade Yenny (VP of Biz Dev + Brand Management at VDriven)They also co-host CPG Vibes, so they hear the unfiltered truth weekly. | — | ||||||
| 2/5/26 | Where the Dogs Of Society Howl - Media Strategy & Tactics | You know when you watch an ad campaign and cannot help but wonder, "Who (The F) Approved that? If you're like me and 😂 Jeff Litcofsky, the answer is "all the time." Join us on Thursday as we sit down with Nathan Pichette and Collin Going of Reticle Digital to talk about media strategy and tactics, plus audiences, campaigns, and what works and what does not. Plus more. Robert Cogan dropped by to tell us what the hell is happening up north, and as always, you are welcome to join the fray! | — | ||||||
| 1/29/26 | Where the Dogs Of Society Howl - Pro Human Creativity | Our guest is Scott Fisk, Founder/CCO of iAiAM and the artist behind Studio 669.Scott’s building a pro-human creative community in a world that’s trying to automate everything that makes great work… great.We’ll dig into:Why story still beats “content.”How to build a brand people actually joinWhat it means to be PRO-HUMAN in generative AI landArt, apparel, design, and the guts it takes to knock down normalAlso: he’s a rad dad, he’s Artist-4-Artist (we’re making him explain it), and he wants all the coffee.Drop “PRO-HUMAN” in the comments if you’re building something real right now.Join us along with Robert Cogan and Rich Moniz and strap in, cause this episode will be full-throttle. | — | ||||||
| 1/22/26 | Where the Dogs Of Society Howl - Foodservice | Brandartica is bringing on Mike Levinson, RD, Founder & Co-Founder, FS Octopus and we’re talking about the thing most “hospitality branding” people avoid:The room is the brand.The rest is decoration.Your logo can be gorgeous.Your website can scream “premium.”But if the space feels like a tired airport lounge and the staff energy is “please don’t make me talk,” you didn’t build a brand.You built a mismatch.We’re getting into:Hospitality in 2026: expectation vs experience. Why it’s not just restaurants: Hotels, hospital cafeterias, campus dining, cruise ships, mini-marts, cafésThe mismatch killers: lighting, sound, pace, staff tone, flowThe “signature moment” that makes people retell the storyFoodservice + alternative channels: how products actually move (no fairy tales)Bring your hottest “this place looked amazing online but…” story. | — | ||||||
| 1/16/26 | Where the Dogs Of Society Howl - WTF is a Wild Berry and what does it do? | The “WTF product” problem: how you brand and sell something people can’t categorize yet, without drowning them in explanation.The science of sampling: how the berry works, the best “shock” tests, and why tasting beats talking.Shark Tank to real life: what actually changed after the show, teaming up with Mark Cuban + Lori Greiner, and what scaling really looks like.Turning weird into obvious (then profitable): beachhead audience, one flagship use case, proof that kills doubt, and packaging it into something people can buy.The long game: building a US miracle berry farm system and Hank’s 10-year plan to commoditize miracle berries like coffee/cocoa.And more. Special appearance by Robert Cogan the CPG Border King | — | ||||||
| 1/9/26 | Where the Dogs Of Society Howl - How IQBar Got Wicked Smaht | Special guest Will Nitze Founder/CEO of IQBAR! Jeff Litcofsky and I are super excited, plus back by popular demand is Robert Cogan - we're going to get into the thick of it, for those of you who have worked in the service industry (I know I have), we're going to get into "the weeds." | — | ||||||
| 12/18/25 | Where the Dogs Of Society Howl - CPG Eye Tracking | Eye tracking isn’t about manipulationIt’s about respectRespect for speedRespect for overloadRespect for how decisions are actually madeIf you don’t guide the eye intentionally, it doesn’t wander thoughtfully.Join us for an in depth discussion with Richard Moniz 👀 - Founder/Cofounder of Rich Insights ResearchIf you are a designer, or a branding manager, marketer or CEO - you will want to attend for sure! | — | ||||||
| 12/11/25 | Where the Dogs Of Society Howl - The Broker is Not the Problem | This week’s Dogs of Society Howl goes deep with someone who’s seen both sides of the rep/founder tension—and lived to tell the tale.We’re talking brand readiness, broker reality, and what happens after the exit—plus vintage homes, new albums, and why creativity never retires.Learn more about our guest Brenda Steele at https://dailybreadconsulting.com/ | — | ||||||
| 12/5/25 | Where the Dogs Of Society Howl - Crows Outsmart Most Brands | This week on Where The Dogs of Society Howl, we’re talking with Scott Raven — the founder-whisperer behind Corvus Solutions. Scott helps founder-dependent businesses break free using systems, pattern recognition, and damn-good operational clarity. We dig into what crows can teach brands about agility, communication, problem-solving, and scaling without chaos. Smart, fast, a little weird — and precisely what founders need right now.Learn more about Scott at https://www.corvussolutions.co/ | — | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.