“WHAT NOOO WAAAY!” with Shaun Umscheid & Big Gus
From White Trash with Money by with Justin "Danger" Nunley & Matt Lyda
April 8, 2026 · 55 min
About this episode
The episode features a discussion with Shaun Umscheid and Big Gus about motorsports, content creation, and the evolving landscape of racing culture.
This week on White Trash With Money , the guys sit down with Shaun Umscheid and Big Gus to talk all things motorsports, content, and the business behind it all. And for the record, Matt’s not fired. Shaun shares how he got his start in racing and built his presence on social, plus what he’s got coming up with Sick Week and other major events this year. They get into his Chevelle build, what it might run, and the evolution of racingculture. From events like Border Warz, Missing Parts Ride and to the reality that traditional media is on its way out. Shaun and Justin also dive into the business side of content creation, why they do what they do, and where they draw the line. Along the way, there’s plenty of chaos, stories from where Shaun and Justin first met, and appreciation for the families holding it all together behind the scenes. Fast, funny, and full of real talk. This one’s got a little bit of everything. Border Warz is where street racing meets all-out competition bringing together some of the fastest cars and toughest drivers for a no-nonsense, heads-up showdown. If you’re into real racing, real money, and zero fluff, this is one event you don’t want to miss…
People in this episode
Hosts: Justin "Danger" Nunley, Matt Lyda
Guests: Shaun Umscheid, Big Gus
Topics covered
- motorsports
- content creation
- business of racing
- social media
- racing culture
- chaos and stories
Keywords
- motorsports
- Shaun Umscheid
- Big Gus
- content creation
- racing culture
- Border Warz
- Sick Week
Sponsors
Emerald Coast Harley-Davidson, Big Gus Tractor and Equipment
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