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On the show
From 10 epsHost
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Recent episodes
Best Known Beats Best: The Job Search Truth Nobody Tells You | Trevor Houston & Mark Elder
May 18, 2026
1h 35m 28s
Why Most People Fail at Influence. And How to Ethically Win the Power Game | René Rodriguez
Apr 6, 2026
59m 40s
Building Wealth and Freedom through Franchise Ownership | Giuseppe Grammatico
Mar 16, 2026
1h 09m 29s
Burned Out and Playing Small? This Is Your Wake-Up Call | Lauren Schmidt
Mar 2, 2026
1h 19m 10s
The Hidden Cost of Comfort: How to Move Forward in Your Career
Feb 23, 2026
22m 41s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/18/26 |  Best Known Beats Best: The Job Search Truth Nobody Tells You | Trevor Houston & Mark Elder✨ | job searchpersonal branding+4 | Mark Elder | LinkedInCareer Comeback Mastermind+1 | — | job search strategyresume content+5 | — | 1h 35m 28s | |
| 4/6/26 |  Why Most People Fail at Influence. And How to Ethically Win the Power Game | René Rodriguez✨ | influencebehavioral neuroscience+5 | René Rodriguez | Career Comeback MastermindLinkedIn+2 | — | influenceidentity+7 | — | 59m 40s | |
| 3/16/26 |  Building Wealth and Freedom through Franchise Ownership | Giuseppe Grammatico✨ | franchise ownershipfinancial freedom+4 | Giuseppe Grammatico | Career Comeback MastermindLinkedIn+2 | — | franchisingfinancial future+5 | — | 1h 09m 29s | |
| 3/2/26 |  Burned Out and Playing Small? This Is Your Wake-Up Call | Lauren Schmidt✨ | burnoutleadership+3 | Lauren Schmidt | LinkedInCareer Transition Summit+1 | — | burnoutleadership+5 | — | 1h 19m 10s | |
| 2/23/26 |  The Hidden Cost of Comfort: How to Move Forward in Your Career✨ | career advancementjob hugging+3 | — | LinkedInCareer Transition Summit+1 | — | job huggingcareer growth+3 | — | 22m 41s | |
| 2/16/26 |  The Future of Work: Adapting to AI and Automation | Trevor Houston✨ | AI and automationjob market shifts+4 | — | LinkedInCareer Transition Summit+1 | — | AIautomation+5 | — | 29m 45s | |
| 2/9/26 |  Unlocking Opportunities: The Power of Showing Up | Trevor Houston✨ | showing upsuccess+5 | — | LinkedIn e-bookLinkedIn+2 | — | showing upsuccess+6 | — | 35m 22s | |
| 2/3/26 |  Broke, Hungry, and Unstoppable: The Mindset That Built It All | Tim Rexius✨ | mindsetresilience+4 | Tim Rexius | LinkedIn | — | mindsetresilience+5 | — | 1h 18m 28s | |
| 1/12/26 |  The Hidden Job Market Lives in Relationships, Not Resumes | Bill Wallace✨ | networkinghidden job market+4 | Bill Wallace | LinkedInCareer Transition Summit+1 | — | networkingjob market+4 | — | 1h 06m 04s | |
| 12/31/25 |  The Comeback Story Every Laid-Off Professional Needs | Grant Joung✨ | career transitionsentrepreneurship+5 | Grant Joung | NewBeginningsFamilyAestheticsLinkedIn+2 | — | career transitionentrepreneur+5 | — | 1h 10m 35s | |
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| 12/18/25 | I Tried Stem Cell Therapy for My Hairline. Here’s What It Was Like | Summary:In this episode, Trevor Houston discusses the advancements in stem cell therapy for hair loss with Dr. Yang, a certified trichologist. They explore the science behind stem cells, the causes of hair loss, and the effectiveness of various treatments, including the role of DHT. The discussion also covers the importance of scalp analysis, treatment plans, and the differences between stem cell therapy and traditional hair transplants.Resources: NewBeginningsFamilyAesthetics: https://www.nbfaesthetics.com/?utm_source=whoyaknow&utm_medium=social&utm_campaign=HairRestorationTrevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.comChapters:(00:00) Introduction to Stem Cell Therapy for Hair Loss(04:19) Understanding the Science Behind Stem Cells(08:49) Hair Loss Causes and Solutions(13:15) Treatment Plans and Expectations(17:56) Comparing Stem Cell Therapy and Hair Transplants(22:06) Post-Treatment Care and Final ThoughtsConnect with NewBeginningsFamilyAesthetics: https://www.nbfaesthetics.com/?utm_source=whoyaknow&utm_medium=social&utm_campaign=HairRestoration | — | ||||||
| 11/20/25 |  Discipline, Gratitude, Action: The 7-Day Mindset Reset | Trevor Houston walks you through the single biggest lever for a comeback: your mindset. If fear, rejection, or the weight of uncertainty is slowing your career pivot, this episode gives you the concrete morning rituals, mental anchors, and belief flips that turned Trevor’s 2009 recession story into a comeback — and will help you find the same momentum. Expect practical habits (no fluff), faith-forward fuel, and a mindset playbook you can start using tomorrow.What You Will Learn:• Build gratitude as daily armor — start each morning with three things you’re grateful for.• Reframe rejection into redirection — use words and actions that order your steps.• Anchor confidence with cues — photos, songs, or gestures that snap you into peak performance.• Protect your energy — no screens first thing; move your body; prioritize clarity.• Replace scarcity with selectivity — hire confidence over desperation in interviews.• Create a 7-day discipline plan — small daily habits that compound into a comeback.Subscribe for weekly comeback strategies.Share this with someone in transition. They need this reminder more than you know. | — | ||||||
| 10/3/25 |  Mastering Job Interviews: Preparation, Confidence, and Acing the Call | James Pence | About the Guest(s):James Pence is a seasoned Client Relationship Manager and Client Success Professional with over 13 years of experience. He has a proven track record in driving growth, building strong partnerships, and delivering measurable results. James is passionate about maximizing ROI for clients, leading cross-functional teams, and implementing a consultative, data-driven approach to client success. Recently navigating a career transition, James is seeking new opportunities to leverage his extensive relationship management skills in a dynamic industry.Episode Summary:In this insightful episode of the Who You Know Show, hosted by Trevor Houston, the spotlight is on James Pence, an experienced Client Relationship Manager. The conversation delves into James's professional journey, highlighting his love for building connections and relationships both internally and externally. Despite being adept at helping companies achieve growth, James is currently in the midst of a career transition. This episode is part of the Career Comeback Series aimed at aiding professionals in stand-out job searches, showcasing their skills, and unlocking new career opportunities.Throughout the discussion, keywords such as "client success," "relationship building," and "career transition" emerge as James shares his strategies and challenges in navigating the current job market. The episode presents actionable strategies focused on maximizing return on investment, engagement in networking, and leveraging personal branding to stand out in job applications. Trevor Houston emphasizes the significance of preparation and practicing communication to reduce nervousness during interviews. He further encourages James to cultivate a strong personal brand to attract rather than chase job opportunities, focusing on crafting messaging that emphasizes his specific skills and desired industry roles.Resources:James Pence LinkedIn: https://www.linkedin.com/in/japence/Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.comChapters:(0:00) Career Transition and Success in Client Relationship Management(7:08) The Impact of Networking on Career Opportunities(9:22) Overcoming Interview Nerves Through Preparation and Authenticity(18:20) Navigating Interview Formats and Overcoming Anxiety(22:17) Building Trust Through Long-Term Client Relationships(25:06) Crafting a Concise Value Statement for Tax Professionals(28:32) The Importance of Focused Branding and Niche Expertise(35:45) Building Long-Term Client Relationships Beyond Transactional Sales(38:51) Building Confidence Through Abundant Job Interview Opportunities(43:40) Maximizing Job Search Success Through Networking and Human Connection(49:34) Navigating Career Transitions and Financial Stability(51:41) Mastering Communication Skills Through Practice and Personal Branding(55:24) Attracting Opportunities Through Authenticity and Visibility(58:33) Creative Job Search Strategies and Community Support(1:03:13) Building a Personal Brand to Overcome Ageism in Job Search(1:06:41) Navigating Ageism and Salary Expectations in Job Hunting(1:09:01) Strategic Networking and Advocacy for Job Opportunities(1:14:02) Overcoming Job Loss and Embracing Uncomfortable Growth | — | ||||||
| 9/12/25 |  Reverse Job Hunting: How Winners Do It Differently | Melissa Walker | About the Guest(s):Melissa WalkerMelissa Walker is a dedicated HR professional and consultant with a rich history of leadership roles in talent acquisition and human resources. Known for her innovative approach in helping veterans transition into the workplace, Melissa started her company, Next Career, to make a meaningful impact by focusing on training and aligning veterans with corporate opportunities. With experience leading global teams and consulting for major organizations, she excels in HR business partnering, project management, and technical integrations, especially in AI solutions. Melissa is passionate about creating people-centric workplaces and leveraging her expertise to foster organizational growth.Episode Summary:In this engaging episode of "Who You Know," host Trevor Houston sits down with Melissa Walker to explore the dynamics of job searching, networking, and evolving career landscapes. This episode is a heartfelt homage to Melissa for believing in Trevor during the early days of his career. As Trevor and Melissa retrace the journey from the inception of Melissa's show to her current job search phase, they delve deep into the challenges and strategies of landing full-time roles in today's corporate environment, prominently highlighting the importance of networking and leveraging one's personal brand.Melissa shares candid insights into the difficulties of the modern job market, emphasizing how her extensive consulting experience, though valuable, poses unique challenges in returning to in-house roles. They discuss various job search methodologies, including leveraging AI tools across platforms such as LinkedIn, Indeed, and Glassdoor, and contemplate unconventional yet potent tactics such as launching personal podcasts and content creation to potentially boost inbound job opportunities. The conversation underscores reciprocity, networking, and the critical function of human connections in successfully navigating career transitions.Resources:Melissa Walker LinkedIn: https://www.linkedin.com/in/melissamwalker/Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.comChapters:(0:00) Introduction and Melissa's Career Goals(1:31) Recap of How the Show and Relationship Began(3:28) Melissa's Background and Career Path(8:02) Challenges in Job Searching for Melissa(10:09) Exploring Job Search Strategies and Networks(15:26) Discussing Commission Jobs and Challenges(19:35) Reverse Engineering the Job Search System(25:35) The Role of Marketing in Career Search(31:30) Concerns About AI and Its Implications(43:24) The Dynamics of Human Element in Job Search(49:20) Podcasting as a Job Search Tool(1:00:08) Content Creation and Visibility Strategy(1:09:10) Reciprocity and Networking for Job Search(1:16:04) Addressing LinkedIn and Profile Optimization(1:25:24) Closing Thoughts on Helping Others | — | ||||||
| 9/5/25 |  Connecting Dots: Strategic Operations in Action | Nikki Duncan | About the Guest(s):Nikki Duncan is a seasoned strategic operations and process project management leader known for her prowess in change management and streamlining organizational processes. With a career that spans various operational achievements, she has a knack for identifying inefficiencies, implementing solutions, and leveraging data for impactful business decisions. Nikki is also a prolific content creator with 23 published romance novels and is currently working on a cookbook to address food allergies.Episode Summary:In this engaging episode of the "Who You Know" show, Trevor Houston sits down with Nikki Duncan to explore the evolving relationship between technology, particularly AI, and the human workforce. Nikki shares her optimistic belief that while AI offers efficiency, it will not replace the human element in businesses unless individuals choose not to adapt. They dive into how embracing change and leveraging AI can smooth out complexities in project management, giving listeners an overview of how Nikki's strategic insight helps companies streamline their operations and improve efficiency.The conversation shifts focus to Nikki's career transformation journey as she pursues new opportunities post-COVID. She delves into her strategic job search methodologies, discussing her approach to making connections through LinkedIn, the creation of a compelling video resume, and developing engaging content. Throughout the episode, Nikki emphasizes the importance of personal branding and the power of content creation to land career-defining opportunities. Listeners gain valuable insights into utilizing modern tools and networking strategies to enhance one's job search success and professional relationships.Resources:Nikki Duncan on LinkedIn: https://www.linkedin.com/in/nikkiduncanpmp/Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.comChapters:(0:00) Nikki Duncan: The Lion Tamer of Strategic Operations(4:07) Transforming Customer Experience Through Data-Driven Insights(7:50) People-First Project Management(9:42) Balancing AI Advancements and Human Roles(14:55) Building Community and Trust During the Pandemic(25:35) Nikki's Personal Brand and Overcoming ADHD Challenges(31:43) Neurogum’s Rise: Joe Rogan Influence & Shark Tank Rejection(33:24) Job Search Journey and Video Resume Success(35:58) Video Resumes for Strategic Networking and Job Applications(43:45) Finding the Right Company Fit & Overcoming Job Search Challenges(53:48) Leveraging AI for Job Search and Deep Research(56:58) Networking and Job Application Success Strategies(1:01:57) Leveraging LinkedIn for Career Growth and Personal Branding(1:09:07) Content Strategies for Networking and Job Opportunities(1:15:35) Embracing Uncomfortable Growth Through Podcasting(1:21:19) Balancing Book Writing and LinkedIn Presence(1:25:39) Clear vs Clever Podcast Titles(1:28:14) Understanding NFTs and Digital Art(1:29:46) Leveraging Podcasts for Networking and Career Growth | — | ||||||
| 8/28/25 |  Facing Failure? Here's How to Use It as Fuel for Your Next Breakthrough | Trevor Houston | About the Guest(s):Trevor Houston - Trevor Houston is a dynamic host and motivational speaker known for his inspirational podcast, "Who You Know Show." With a strong background in sales, Trevor overcame personal and professional setbacks during the Great Recession to become a top producer in the automotive industry. He later transitioned into a successful career in financial services. Trevor passionately helps others navigate career transitions, emphasizing the importance of networking and personal branding.Episode Summary:In this riveting episode of the "Who You Know Show," host Trevor Houston delves into the powerful theme of turning setbacks into opportunities for growth. As a beacon of hope for those facing rejection and career transitions, Trevor shares his personal journey of overcoming adversity, illustrating how rejection can serve as a redirection to success. By tapping into his experiences of being fired during the Great Recession, Trevor offers profound insights into rebounding from professional hurdles and finding new pathways to success.Throughout the episode, Trevor emphasizes the significance of shifting mindsets and leveraging personal stories for growth. He discusses the intricate process of transforming rejection into redirection and how these experiences can serve as pivotal moments for realigning one's career trajectory. With SEO keywords such as "career transition," "rejection," "job search," and "networking," Trevor highlights actionable strategies for overcoming professional setbacks and setting the stage for a successful and fulfilling career journey.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.comChapters:(0:00) Turning Rejection Into Opportunity and Mindset Shifts(2:13) Toxic Masculinity and Exciting Experiences at Harley Davidson(5:13) Unjust Firing Amid Economic Turmoil and Workplace Deception(10:33) Overcoming Rejection and Thriving in Career Transitions(16:54) Turning Rejection Into Redirection and Purpose | — | ||||||
| 8/15/25 |  Pain To Purpose: A Journey from Rock Bottom to Helping Thousands | Trevor Houston | About the Guest(s):Trevor Houston: Trevor Houston is an inspirational speaker, podcast host, and community builder dedicated to reshaping the narratives of job seekers across the nation. Formerly a top producer in the auto industry, Trevor transitioned to financial services and later became a beacon of hope for professionals in career transitions, guiding thousands to renewed purpose and opportunity. He is the creator and host of the "Who You Know Show," a platform actively transforming lives by connecting individuals to networks and opportunities beyond what they thought possible.Episode Summary:In this compelling episode of the "Who You Know Show," host Trevor Houston delves deep into how personal and professional upheavals led to his impactful mission of assisting job seekers. Trevor reflects on his journey from being a top performer in the auto industry to facing significant challenges when transitioning into financial services. His heartfelt story resonates with anyone who has faced career setbacks, illustrating how embracing one's pain can lead to a greater purpose. The episode showcases Trevor's transition from a traditional sales approach to becoming a problem-solver and community builder, revealing powerful insights into leveraging personal challenges for communal benefit.Through careful storytelling, Trevor Houston captivates listeners with lessons on the power of networking, the importance of serving others, and the transformative impact of helping those in need. Rooted in the principle of reciprocity, the episode underscores the need for a paradigm shift from self-centered ambitions to service-oriented goals, leading to profound personal and professional fulfillment.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.comChapters:(0:00) Turning Pain Into Purpose Through Helping Others(3:11) Breaking Free from Corporate Politics to Pursue Entrepreneurship(14:12) Lessons Learned from Transitioning from Car Sales to Financial Services(18:01) Struggling with Identity and Success After Hitting Rock Bottom(20:29) A Chance Encounter Led to a Career in Helping Others(27:26) Building Trust and Networks Through Selfless Service(36:19) Overcoming Fear to Launch a Long-Running Podcast(38:55) Empowering Job Seekers Through Innovative Networking and Strategies(44:43) The Power of Personalized Video in Job Hunting(47:50) Transformative Impact of Purpose-Driven Financial Services and Job Support(53:19) Finding Purpose Through Service and Authentic Storytelling | — | ||||||
| 8/8/25 |  How to Use AI to Get Hired Without Losing the Human Touch | Trevor Houston | About the Guest(s):Trevor Houston is a dynamic career strategist known for empowering job seekers to overcome hiring biases and leverage modern tools for professional advancement. As the host of "Who You Know Show," Trevor combines his background in business development and personal branding with cutting-edge technology, including AI and social media strategies. His approach helps individuals stand out in the job market and secure meaningful employment opportunities.ChatGPT is an advanced AI language model by OpenAI, designed to engage in meaningful conversations, assist with tasks, and offer a wealth of knowledge spanning various domains. Though not a "guest" in the traditional sense, ChatGPT acts as a co-host, enriching the dialogue with insights into AI's evolving role in the workplace.Episode Summary:In this engaging episode of the "Who You Know Show," host Trevor Houston is interviewed by the innovative AI language model, ChatGPT. The conversation begins with an intriguing discussion on the potential for AI to transform the hiring process, yet Trevor emphasizes the enduring importance of human intuition and connection in decision-making. As they navigate several complex topics, the episode sheds light on how job seekers can creatively overcome age bias, utilize AI for their benefit, and strategically market themselves on LinkedIn.Throughout the episode, Trevor Houston highlights tactical approaches for job seekers to enhance their visibility. By emphasizing personal branding and content creation, Trevor introduces the "seven Cs to careers and cash flow," a methodology that intertwines consistent online presence with engagement to foster career progress. AI's rapid technological advancements serve as a recurring theme, with Trevor expressing both enthusiasm and cautious skepticism about its implications for job seekers and the broader employment landscape.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.com Chapters:(0:00) Overcoming Age Bias and Maximizing LinkedIn for Job Seekers(8:10) Leveraging Authentic Voice and AI for Effective Content Creation(13:41) The Balance Between AI and Human Intuition in Hiring(16:39) Adapting to Rapid Technological Change and Overcoming Overwhelm(20:25) Balancing AI Advancements with Ethical Responsibility and Human Connection(28:13) Creative Job Search Strategies for Maximum Visibility(34:19) Next Level LinkedIn Strategies for Job Seekers(39:54) Leveraging Newsletters and Video for Industry Leader Engagement(43:59) Leveraging AI and Collaboration for Job Seeker Visibility(46:30) Innovative AI Avatars for Personal Branding and Job Search(53:56) Embracing ADHD as a Superpower for Creativity and Innovation(57:38) Exploring Unique Strategies and Insights with ChatGPT | — | ||||||
| 8/1/25 |  Career Stuck? Watch This Before Your Next Job Application | Trevor Houston | About the Guest(s):Trevor Houston is the host of the "Who You Know Show," a podcast dedicated to connecting job seekers with strategies and resources to overcome the challenges of modern job searches. Known for his expertise in career transitions, Trevor empowers professionals by providing actionable advice and insights into networking, leveraging LinkedIn, and utilizing modern tools like AI to enhance their job search efforts. His commitment to helping individuals navigate employment challenges is reflected in his detailed, practical approach to providing solutions.Episode Summary:In this episode of the "Who You Know Show," host Trevor Houston addresses the top 35 questions submitted by job seekers struggling with ageism, LinkedIn profile building, and career pivots. This comprehensive session serves as a roadmap for turning job search challenges into opportunities. Trevor covers critical job search aspects, ranging from overcoming age bias, utilizing LinkedIn effectively, to building personal brands and adapting to technological advances like AI. His approach not only offers techniques for job hunting but also emphasizes the importance of mindset in the process.During the show, Trevor discusses strategies for navigating a job search in a highly competitive market. Keywords include networking, adaptability, professional branding, and technology integration. He delves into the "hidden job market," the importance of follow-up communication, and how video emails can drastically reduce ghosting rates in job applications. Houston offers insights into transforming job application processes by teaching listeners how to effectively showcase adaptability, communicate unique value propositions, and maintain motivation throughout long job searches.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.com Chapters:(0:00) Overcoming Ageism and Building a Strong Professional Brand(2:55) Overcoming Age Bias by Demonstrating Adaptability and Technology Use(7:00) Leveraging LinkedIn for Job Opportunities and Professional Networking(11:34) Authenticity and Relevance in Professional Self-Presentation(16:10) Embracing Technology for Problem Solving Over Human Reliance(18:03) Authentic Networking Through Giving and Purposeful Engagement(21:08) Effective Follow-Up Strategies and Accessing the Hidden Job Market(27:25) Building an Authentic Personal Brand with AI and Storytelling(33:07) Navigating Career Pivots and Overcoming Employment Challenges(37:18) Overcoming Job Search Challenges Through Personal Branding and Positivity(43:37) Strategies for Staying Positive During Job Searches(49:26) Turning Job Rejections Into Opportunities With Gratitude(52:41) Effective Job Search Strategies Beyond Focusing Solely on Resumes(56:58) Effective Networking Through Value Addition and Connection(59:47) Building Relationships and Following Up with Recruiters(1:03:20) Demonstrating Adaptability and Gratitude in Job Interviews(1:06:54) Managing Job Applications with CRM Tools and AI Assistance(1:07:53) Leveraging Alumni Networks and Professional Associations for Job Search(1:11:01) Aligning Salary Expectations Before Job Interviews(1:12:22) Creating Authentic Video Resumes Using ChatGPT Prompts(1:14:25) Leveraging LinkedIn Recommendations and Video Tools for Job Hunting(1:18:44) Empowering Job Seekers with Confidence and Modern Strategies | — | ||||||
| 7/23/25 |  Beyond the Resume: Crafting a Magnetic Personal Brand Online | Trevor Houston | About the Guest(s):Trevor Houston is a skilled career strategist and the host of the "Who You Know" show. Known for his innovative approach to job searching, Trevor helps job seekers find new opportunities and accelerate their career transitions. He specializes in personal branding, LinkedIn strategies, and leveraging AI tools for job hunting. Through his career transition summit, Trevor has directly contributed to the successful employment of numerous job seekers by teaching them how to effectively market themselves in the digital job market.Episode Summary:In the latest episode of the "Who You Know" show, host Trevor Houston offers insightful guidance for job seekers, especially those over 50 who may feel invisible in the digital job market. Trevor dives into the critical importance of personal branding and highlights the limitations of relying solely on a resume in today’s job search. This episode doesn’t just cover theoretical aspects; Trevor shares practical strategies, including how to overcome the fear of other people’s opinions, utilize LinkedIn as a personal branding headquarters, and create compelling content to stand out.Trevor emphasizes that a well-crafted video resume can serve as a game-changer for job seekers aiming to differentiate themselves and attract opportunities swiftly. Highlighting real-world success stories, he informs listeners about effective methods to bolster their job hunting efforts through consistent content creation and strategic use of AI tools. From transforming long-form content into SEO-friendly, multi-platform visibility enhancers to the psychological tactics of combatting imposter syndrome, Trevor’s advice is invaluable for anyone looking to supercharge their career search.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.com Chapters:(0:54) Building Confidence and Personal Branding for Job Seekers Over 50(6:30) Overcoming Fear of Public Speaking and Embracing Vulnerability(12:26) The Power of Video Resumes in Job Searching(22:34) Leveraging Long Form Content and Humor for Personal Branding(31:26) Overcoming Imposter Syndrome Through Action and Storytelling(41:05) Boosting Visibility with LinkedIn Events and Newsletters(47:16) Leveraging AI Tools for Creative Content and Visibility(49:45) Leveraging Age and Experience for Personal Branding Success | — | ||||||
| 7/10/25 |  The 10 Million Dollar Mindset: Transform Your Job Search Strategy | Trevor Houston | About the Guest(s):Trevor Houston is the host of the "Who You Know Show," renowned for his expertise in career advancement and networking strategies. With a rich background in financial services and personal branding, Trevor has dedicated years to assisting job seekers in unlocking the hidden job market, particularly focusing on empowering individuals over 50. Trevor's innovative approach and his dynamic presence both on his show and online have made him a valuable resource for job seekers looking to refine their career strategies and improve their professional networks.Episode Summary:In today's episode of the "Who You Know Show," host Trevor Houston delves into the intricacies of the hidden job market. This episode provides valuable insights for job seekers over 50 who are frustrated with traditional job search methods and often find themselves getting ghosted by potential employers. Trevor articulates the importance of relationship-building and networking as key strategies to uncover and tap into job opportunities that are not advertised online. As he shares his experience, Trevor emphasizes that the path to landing your next role lies in the power of connection and becoming a trusted expert rather than just a job seeker.In his captivating narrative, Trevor reveals that a staggering 70-80% of jobs are filled through networking and not through job boards. To navigate this hidden job market, he introduces practical approaches such as hyper-personalized outreach, leveraging platforms like LinkedIn for targeted networking, and creating authentic content that positions job seekers as thought leaders in their field. Trevor also offers a step-by-step guide emphasizing the importance of reflecting on one's career goals and executing a targeted strategy that includes scheduling informational interviews. By flipping the traditional job search process on its head, Trevor illustrates how to transform into a solution provider that employers actively seek out.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.comChapters:(0:00) Unlocking Opportunities in the Hidden Job Market(6:39) Leveraging Relationships for Career Advancement Through Respect and Trust(14:53) Unlocking Opportunities in the Hidden Job Market(17:14) Transforming Job Search Through Conversations and Personalized Outreach(22:36) Finding Career Clarity and Target Companies Using LinkedIn and AI(27:16) Optimizing LinkedIn Notifications to Target Desired Companies(28:30) Building Human Connections for Job Opportunities Beyond Applications(35:21) Effective LinkedIn Strategies for Job Seekers(41:15) Leveraging Personalized Video Messages for Effective Engagement(44:53) Effective Networking Through Compliments, Commonality, and Calls to Action(49:51) Best Practices for Conducting Informational Interviews(53:13) Innovative Job Search Strategies for Building Relationships(1:08:15) Overcoming Job Search Challenges Without a Victim Mentality(1:09:04) Unlocking Opportunities Through Personalized Outreach and Conversations | — | ||||||
| 6/24/25 |  Content Creation Machine: The Power of Video First Strategy | Trevor Houston & Mark Elder | About the Guest(s):Trevor Houston is an experienced career strategist and the host of the "Who You Know" show. Known for his innovative approach to career development, Trevor is dedicated to helping individuals build their professional brand and leverage AI tools to enhance job market visibility. Mark Elder, a frequent collaborator with Trevor, also appears in this episode, contributing with insights and real-world experiences. Together, they guide audiences through modern branding and job search strategies.Episode Summary:In this insightful episode of the "Who You Know" show, host Trevor Houston discusses how individuals can leverage AI tools and human connections to create a standout personal brand in the crowded digital job market. Joined by Mark Elder, the duo focuses on guiding job seekers, particularly those over 50, on how to utilize technology to overcome challenges like age bias and enhance their career prospects. The episode is packed with actionable strategies and innovative tools to help listeners build a robust digital presence.The core of this episode is built around Trevor's "seven Cs to careers and cash flow" framework, which emphasizes the importance of consistent, engaging content across multiple platforms. The conversation delves into optimizing one's LinkedIn presence and using cutting-edge AI tools to simplify content creation, including audio, video, and visual elements. Houston passionately urges professionals to view themselves as brands, with a focus on consistent visibility and credibility across LinkedIn, TikTok, Instagram, and more. Notably, tools like Photo AI and EasyGen IO are highlighted for their potential to revolutionize personal branding efforts.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.com Chapters:(0:00) Building a Personal Brand with AI and Human Connection(4:31) Leveraging AI for Consistent Content Creation Without Burnout(8:50) Photo AI Revolutionizes Professional Photography with Affordable Solutions(15:30) Optimizing LinkedIn Engagement with Selfies and Captions(18:36) Leveraging AI Tools for Content Creation and Distribution(26:38) Creating Video Avatars with Hey Jen for High-Quality Content(33:29) Innovative AI Tools for Job Seekers and Content Scheduling(38:39) The Authenticity and Pressure of Live Streaming(43:06) Leveraging Collaborations and Newsletters for Brand Growth on LinkedIn(49:12) Leveraging AI Tools for Effective Job Seeking and Branding | — | ||||||
| 6/12/25 |  Secrets of Salary Negotiation: How to Earn What You Deserve | Ramon Santillan | About the Guest(s):Ramon Santillan is the founder of PersuasiveInterview.com, a nationally recognized interview and salary negotiation coach. With a background as a tax consultant for some of the world's biggest brands, Ramon shifted his focus to coaching professionals on how to sell themselves effectively and negotiate their worth. His expertise has been featured in notable publications such as US News, CBS, Yahoo, and the Chicago Tribune. Ramon specializes in empowering job seekers, particularly those from neurodivergent backgrounds, to excel in interviews and secure fulfilling careers.Episode Summary:In this riveting episode of the Who You Know Show, host Trevor Houston is joined by renowned interview coach Ramon Santillan. Together, they delve deep into the nuances of job interviews, personal branding, and the art of persuasion. Ramon shares his unique perspective on why individuals should focus on offering help rather than just selling themselves during interviews, urging listeners to redefine their approach to job seeking.Throughout the conversation, Ramon highlights the importance of preparation, connection, and confidence in the job search process. Using his vast experience, he underscores the significance of having the right people know your name and leveraging those connections to bypass traditional application hurdles. Ramon also touches on his passion for helping neurodivergent individuals transform perceived disabilities into superpowers, emphasizing the need for authenticity and confidence in navigating the corporate world. Resources:Ramon Santillan LinkedIn: https://www.linkedin.com/in/interviewcoach/Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.com Chapters:(0:00) From Tax Consultant to Interview and Negotiation Coach(2:40) Overcoming Educational Barriers in Pursuit of an Accounting Career(4:52) The Importance of Being Known by the Right People(12:06) Mastering Job Interviews Through Storytelling and Strategic Questions(17:36) Empowering Neurodivergent Individuals to Secure Meaningful Career Paths(22:10) Mastering Job Interviews Through Confidence and Conversation(29:28) Networking Strategies for Job Seekers(31:42) Finding the Right Job by Knowing What You Want and Don't Want(35:32) Unlocking the Hidden Job Market Through Conversations(36:43) Job Market Dynamics and the Value of Experience(40:05) The Importance of Preparation and Conversation in Interviews(42:39) Prioritizing Problem-Solving Over Personal Interests in Job Interviews(45:34) Overcoming Stigma and Embracing Neurodivergence as a Superpower(50:32) Overcoming Job Experience Barriers Through Problem-Solving and Volunteering(55:45) The Importance of Negotiating for Better Compensation(59:18) Coaching College Students to Present as Professionals in Interviews | — | ||||||
| 6/5/25 |  The 7 Cs Framework: Turning LinkedIn Eyeballs into Careers and Cash Flow | Trevor Houston & Mark Elder | About the Guest(s):Trevor Houston is a career strategist and host of the "Who You Know" show. With a significant focus on using LinkedIn for personal branding and job search optimization, he has helped countless professionals enhance their digital presence. Trevor is also the CEO of Clearpath Wealth Strategies, where he fosters career success through innovative branding strategies and the integration of AI tools.Mark Elder is a contributor to the "Who You Know" show and works in tandem with Trevor Houston. Sharing insights on strategies to enhance professional profiles, Mark's expertise lies in digital engagement and leveraging social media platforms for career progression.Episode Summary:In this engaging episode of the "Who You Know" show, host Trevor Houston delves into the art of transforming your LinkedIn profile into a powerful tool for career advancement and business opportunities. Trevor emphasizes the importance of moving beyond the traditional view of LinkedIn as just a digital resume. Instead, he advocates for turning it into a high-converting landing page that captures attention and sparks engagement. Trevor introduces the "7Cs framework" aimed at helping professionals apply consistent content strategies that convert profile views into meaningful opportunities, such as direct messages, job offers, and business leads. By leveraging AI tools, he simplifies the process of profile optimization, making it accessible and efficient for anyone looking to scale their online presence.Throughout the episode, Trevor, along with co-host Mark Elder, discusses key strategies for enhancing various components of a LinkedIn profile, from the profile banner to the featured section. The conversation covers practical tips on crafting effective name pronunciations, using custom pronouns creatively, and setting up engaging featured sections with multimedia content. Trevor and Mark highlight the role of strategic media, clear calls to action, and proof of value in building an authoritative personal brand. They stress the importance of continuous engagement, such as using LinkedIn events and integrating content strategies that keep your profile dynamic and appealing to recruiters and potential clients. This episode serves as a comprehensive guide for anyone looking to maximize their LinkedIn presence in preparation for 2025 and beyond.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.comChapters:(0:00) Transform Your LinkedIn Profile Into a High-Converting Landing Page(3:33) Optimizing LinkedIn Profiles for Engagement and Conversion(6:56) Showcasing Proof of Value Through Testimonials and Media Features(9:15) Creating Client Journeys Through LinkedIn Profile Pathways(11:22) Leveraging LinkedIn for Career Opportunities and Cash Flow(14:14) Diversifying Content Types for Effective Audience Engagement(18:42) Maximizing LinkedIn's Name Pronunciation Feature for Personal Branding(20:22) Crafting Effective XYZ Statements and LinkedIn Profile Strategies(29:18) Optimizing LinkedIn Profiles for Maximum Impact(33:16) Crafting Impactful Headlines and Subtitles for Professional Profiles(41:54) Optimizing LinkedIn Profiles for Job Seekers and Veterans(52:34) Leveraging Testimonials for Strategic Personal Branding(1:02:46) Optimizing LinkedIn Profiles Using ChatGPT Prompts(1:14:03) Optimizing LinkedIn Engagement Strategies and Platform Updates(1:25:41) LinkedIn's Failed Attempt at Audio Events(1:31:50) Career Transition Summit: Enhance Your Personal Brand and Profile | — | ||||||
| 5/26/25 |  Mastering the Job Market with AI: Convert Rejections to Opportunities | Delaney William | About the Guest(s):Delaney William is the founder of Scale Your Salary, a platform that teaches individuals how to increase their earning potential by leveraging remote job opportunities and job stacking. With a background in product management at a major healthcare company, Delaney transitioned from a traditional corporate career to entrepreneurship, ultimately achieving financial independence by reprogramming his career trajectory. His innovative approach includes using AI and automation to navigate the job market efficiently and effectively.Episode Summary:In this insightful episode of the "Who You Know Show," host Trevor Houston welcomes Delaney William, founder of Scale Your Salary. Delaney shares his fascinating journey from a corporate product manager earning $80,000 to an entrepreneurial success earning over $390,000 annually. This transformation was powered by his strategic use of AI tools, his understanding of the job market, and a unique approach to job stacking and remote income. The conversation delves deeply into how traditional career paths are evolving with technology and what job seekers can do to capitalize on these changes.Delaney discusses the importance of leveraging technology and AI to enhance job search processes, including optimizing resumes and LinkedIn profiles. He highlights the power of automation in applying for jobs, allowing job seekers to increase their efficiency and success rate. Moreover, Delaney shares insights on the concept of job stacking—holding multiple remote jobs to maximize income while maintaining a work-life balance. Listeners will find his methods particularly relevant in today’s rapidly changing job market, where traditional employment is being redefined by technological advancements.Resources:Delaney William LinkedIn: https://www.linkedin.com/in/delaney-william1/Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.com Chapters:(0:00) From Corporate Constraints to Entrepreneurial Freedom(8:02) Building a Personal Brand Amidst Growing Competition(9:57) Building Personal Brands Amid Corporate Instability(15:23) Strategic Career Transitions and the Pursuit of Freedom(21:35) Leveraging AI Tools to Optimize and Automate Job Searches(28:52) Leveraging Outsourcing and Job Stacking for Career Success(38:10) Adapting to Rapid Technological Change and Job Market Shifts(43:43) The Power of Knowing the Right Tools in Modern Times(47:07) Overcoming Ageism in Job Searches Through Personal Branding(55:25) Understanding Market Value and Skills for Job Seekers(57:46) Navigating AI-Driven Job Applications and Ethical Challenges(1:03:46) Creating Evergreen Content Using AI and 100 Key Questions(1:07:42) Leveraging LinkedIn Analytics for Effective Content Marketing(1:09:36) Navigating LinkedIn Automation and Account Risks(1:14:30) LinkedIn's Struggle with Innovation and Censorship(1:19:38) The Evolution and Impact of Major Social Media Platforms(1:24:04) Using AI for Objective Communication and Emotional Diffusion(1:27:21) Integrating AI Into Outlook for Enhanced Email Management(1:34:09) Leveraging AI for Entrepreneurial Decision-Making and Ethical Dilemmas(1:37:12) Leveraging AI for Podcasting and Content Creation | — | ||||||
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