Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇭🇺HU · Marketing#149500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
250 to 1.5K🎙 Weekly cadence·39 episodes·Last published 4mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇭🇺100% - Active Followers
Loyal subscribers who consistently listen
150 to 900
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHost
Recent guests
Recent episodes
Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery
Jan 27, 2026
1h 08m 14s
What Makes a Wine Collab Actually Work? with Erin Kirschenmann of Wine Business Monthly & Novel Pairings
Jan 5, 2026
54m 34s
Wine Doesn’t Need to Be So Serious with Warner Boin of Confidence Uncorked
Dec 24, 2025
1h 19m 16s
Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective
Nov 26, 2025
54m 06s
Holistic Wine Marketing with Jason Haas of Tablas Creek
Nov 5, 2025
59m 10s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 1/27/26 |  Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery✨ | wine marketingemotional branding+4 | Dan Petroski | Massican WinerySubstack+1 | Napa Valley | wine marketingDan Petroski+5 | — | 1h 08m 14s | |
| 1/5/26 |  What Makes a Wine Collab Actually Work? with Erin Kirschenmann of Wine Business Monthly & Novel Pairings✨ | wine collaborationsmarketing strategies+3 | Erin Kirschenmann | Wine Business MonthlyNovel Pairings+3 | — | wine marketingcollaborations+6 | — | 54m 34s | |
| 12/24/25 |  Wine Doesn’t Need to Be So Serious with Warner Boin of Confidence Uncorked✨ | wine educationmarketing+3 | Warner Boin | Confidence Uncorked | CaliforniaTexas | wine marketingconfidence uncorked+3 | — | 1h 19m 16s | |
| 11/26/25 |  Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective✨ | wine marketingauthenticity+4 | Ed Feuchuk | Farm CollectiveTank Garage Winery+8 | Paso Robles | wine marketingauthenticity+7 | — | 54m 06s | |
| 11/5/25 |  Holistic Wine Marketing with Jason Haas of Tablas Creek✨ | wine marketingcompany culture+4 | Jason Haas | Tablas Creek VineyardThe Wine Marketing Podcast+2 | Paso Robles, California | wine marketingTablas Creek+5 | — | 59m 10s | |
| 9/15/25 |  What Happens When Wine Nerds Throw a Conference?✨ | wine marketingdirect-to-consumer sales+4 | Barbara Gorder | DTC Wine SymposiumFree the Grapes! | Monterey, CaliforniaNapa Valley | wine conferenceDTC sales+3 | — | 44m 18s | |
| 9/3/25 |  Why I Rebranded My Winery with Sonja Magdevski of Clementine Carter Wines✨ | brandingrebranding+4 | Sonja Magdevski | Clementine Carter WinesCasa Dumetz | Central Coast | wine marketingbranding+5 | — | 47m 44s | |
| 7/16/25 |  Can Your Winery Skip Social Media?✨ | social mediawine marketing+3 | — | Tablas CreekCarhartt Family Wines | — | winerysocial media+5 | — | 57m 02s | |
| 6/25/25 |  Crafting Emotional Connections in Wine Marketing with Andrew Means of Transom✨ | emotional brandingstorytelling+4 | Andrew Means | Transom DesignTransom | — | wine marketingemotional connections+3 | — | 58m 04s | |
| 6/2/25 |  Making Awesome Winery Websites with Ivy Kehoe of Hardpour Designs✨ | winery websitese-commerce+4 | Ivy Kehoe | Hardpour DesignsCommerce7+1 | — | winery websitecalls-to-action+6 | — | 1h 15m 26s | |
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| 5/6/25 |  Winery Emails that Don't Suck with Erica Walter of Email Mavens | Season 2: Episode 3In this episode of the Wine Marketing Podcast, Erica Walter gives us the 30,000-foot view of Email Marketing for Wineries! We discuss the various types of emails wineries can send, the importance of maintaining a consistent cadence, and the critical role of welcome emails in engaging new subscribers. Erica shares creative strategies for lead generation and emphasizes the need for wineries to view their email list as a valuable asset that requires thoughtful management and engagement. We also get nerdy and explore innovative strategies for wineries to enhance their email marketing and customer engagement. We discuss gamifying wine-tasting experiences, effective email capture techniques, and the importance of creating engaging content that resonates with customers. Erica emphasizes the need for wineries to revamp their newsletters, measure success through engagement metrics, and implement segmentation strategies to improve communication with different customer groups. Key Takeaways* Email marketing is still a powerful revenue channel for wineries.* Effective email marketing for wineries goes beyond just sending newsletters.* Cadence is crucial; wineries should email at least once a month.* Welcome emails set the tone for future communications.* Personalized emails enhance customer engagement, so wineries should segment their email lists for better engagement.About Our Guest: Erica Walter of Email MavensErica Walter is the CEO and Founder of Email Mavens, an email marketing agency that helps wineries sell more wine online by sending better email marketing campaigns. Erica is committed to giving every winery the tools, knowledge, and resources to send marketing emails that sell and don't suck.* Website: https://emailmavens.com/* Instagram: @EmailMavens* Email: erica@emailmavens.comTime Stamps00:00 Introduction to Email Marketing for Wineries02:50 The Importance of Email as a Sales Channel06:02 Types of Emails Wineries Can Send09:10 Cadence and Frequency of Emails11:57 The Power of Welcome Emails14:58 Creative Lead Generation Strategies35:46 Gamifying Wine Tasting Experiences38:04 Innovative Email Capture Strategies39:49 Creating Engaging Wine Experiences43:14 Revamping Winery Newsletters52:52 Measuring Email Marketing Success56:34 Key Actions for Email Marketing Improvement Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 57m 10s | ||||||
| 4/21/25 |  Subscription Models vs Wine Clubs with Maggie Tillman of Alta Colina Winery | Season 2: Episode 2In this episode of the Wine Marketing Podcast, I speak with Maggie Tillman, co-owner of Alta Colina Winery, about Alta Colina’s new SIPscription service. We discuss the differences between subscription services and traditional wine clubs, their journey of launching the service, and the challenges faced in marketing and operational logistics. Our conversation highlights the importance of customer experience and the evolving landscape of wine sales. We delve into the intricacies of wine subscriptions, the challenges faced by wine clubs, and Maggie’s vision for a more inclusive wine culture. We discuss the importance of educating consumers about the quality of US wines, breaking down the exclusivity that has long surrounded the industry, and the actionable steps that can be taken to enhance the wine experience for enthusiasts. We also emphasize the need for better communication within the wine community and the potential for subscription models to revolutionize how consumers engage with wine.Key Takeaways* Maggie emphasizes the importance of messaging in marketing the subscription service.* Shipping costs are a major consideration in the subscription model. Wineries need to find a way to manage shipping in a way that’s both profitable for the winery and desirable/easy for the consumer.* There is a growing demand for transparency in wine production and sourcing, and educating consumers about US wine quality is crucial to changing perceptions.* Subscription models can provide a consistent and enjoyable wine experience.* Maggie envisions a future where wine is integrated into everyday life. About Our Guest: Maggie Tillman of Alta ColinaMaggie Tillman is the co-owner of Alta Colina Vineyard & Winery, a family-run, estate winery in Paso Robles. For over 15 years, she’s led the charge on direct-to-consumer and wholesale sales, brand development, and customer experience at Alta Colina—working alongside her dad and business partner, Bob Tillman, and a small but mighty team.Maggie’s work focuses on cultivating deep customer relationships and sharing the Alta Colina story through standout experiences like their tasting room, robust membership program, and creative initiatives such as The Trailer Pond and the A.C. SIPscription.In addition to her role at Alta Colina, Maggie actively supports the broader wine industry by serving on the boards of the Paso Robles Wine Country Alliance, Rhone Rangers, and Leadership SLO.Her goal is to grow a respected, community-connected wine brand that both customers and team members are proud to be part of.* Website: https://altacolina.com/* Instagram: @AltaColina* Email: visit@altacolina.comTime Stamps00:00 Introduction to Alta Colina Winery and their SIPscription03:27 Understanding the Subscription Service vs. Wine Club06:56 The Journey of Launching the Subscription Service11:39 Challenges in Marketing and Messaging16:53 Operational Challenges and Email Automation23:21 Navigating Wine Club Challenges25:57 Envisioning the Future of Wine Subscriptions29:56 Breaking Down Wine Industry Exclusivity Culture33:43 Educating Consumers on the quality of US-made wine37:43 Actionable Steps for Wineries Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 37m 34s | ||||||
| 4/7/25 |  Brand Rehab with Likely Story Strategies | Season 2: Episode 1In this episode of the Wine Marketing Podcast, Heather Daenitz speaks with Katy Rogers and Tamara Bingham from Likely Story Strategies about the importance of branding in the wine industry. We discuss how branding goes beyond just visual elements and encompasses every interaction a brand has with its consumers. Our conversation covers common mistakes wineries make in their branding efforts, the significance of consistency, and practical steps for conducting a brand audit and creating brand guidelines.This episode emphasizes the need for wineries to understand their unique differentiators and to document their brand standards to improve communication and trust with consumers. This conversation also explores the creative process, the value of collaboration, and how to refresh an established brand without losing its core identity. Our discussion includes practical tips for wineries to improve their branding and marketing strategies, with a strong focus on consistency, consumer experience, and storytelling.Key Takeaways:* Consistency in branding builds consumer trust—A consumer needs to see something, on average, eight times to take action.* An audit is the first step in a brand refresh and documenting brand standards saves time and money.* Regular audits help maintain brand integrity.* Learning from other industries can provide valuable insights.* Building in public engages consumers during brand changes and can help smooth the path when those branding changes do come.About Our Guests: Likely Story StrategiesLikely Story Strategies is a boutique, women-owned, full-service brand strategy and marketing agency working to amplify the stories of people who are driven and passionate about building their businesses. Focusing on the luxury wine, food, and hospitality industries, we use our combined 20+ years of marketing experience to get serious results.Co-founded by industry veterans Katy Rogers and Tamara Bingham, LSS offers a comprehensive suite of services, including strategic planning, brand development, 360-degree campaign activation, and much more.* Website: https://www.likelystorystrategies.com/* Instagram: @likelystorystrategies * Email: hello@likelystorystrategies.comTime Stamps00:00 – Introduction and Backgrounds02:57 – Understanding Branding in the Wine Industry05:58 – Common Branding Mistakes and Touchpoints08:55 – The Importance of Consistency in Branding11:55 – Starting a Brand Refresh Process14:56 – Conducting a Brand Audit18:09 – Creating Brand Guidelines and Documentation24:56 – The Importance of Brand Consistency27:51 – Defining Brand Identity and Voice31:39 – Learning from Other Industries35:38 – The Role of Collaboration in Creativity43:54 – Refreshing Established Brands48:50 – Building in Public During Brand Refreshes50:22 – The Importance of Brand Storytelling54:40 – Navigating Brand Changes Responsibly55:02 – Examples of Successful Branding in Wine01:01:32 – Quick Branding Fixes for Wineries01:10:39 – Final Thoughts and Resources for Improvement Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 1h 05m 56s | ||||||
| 7/5/21 |  What Social Media Platform Should Your Winery Be On? | By now, you've probably gathered that Instagram is my personal favorite social media platform. It's the place I have the most experience in and it's also the platform I think is best suited to marketing wine. However, there are a number of other social media platforms that I think are worth talking about, so that you can decide where your social media marketing energy is best spent.On this episode we touch briefly on Facebook, TikTok, Twitter, and Clubhouse as well as Pinterest and YouTube and talk about why you would or would not want to put your marketing energy and resources into each of these platforms!Tell me which platform(s) your wine brand will be focusing on by DMing me on Instagram @craftandcluster or emailing me at podcast@craftandcluster.comDisclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice. Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 29m 58s | ||||||
| 6/21/21 |  This Framework Makes Marketing Your Wine Easy w/ Christy Kern | You've heard me mention often my deep unrestrained love for Building a StoryBrand the marketing framework by Donald Miller, but we've never gone deep into it before, until now, today I've invited my awesome StoryBrand guide, Christy Kern onto the podcast to walk us through the seven-part framework that makes marketing easy.Christy Kern is a Business Made Simple & StoryBrand Certified Guide, who works with purpose-driven leaders to help them clarify their vision, sharpen their message, and find an effective strategy that enables them to do their unique work in the world. Connect with Christy Kern:https://www.onpurposeproject.com/Sign Up for Her Summer Cohort before June 24thResources Mentioned in this Episode:You can find all the books mentioned in this episode hereGet Access to Business Made Simple University at https://www.businessmadesimple.com/If you found this show super valuable, please rate and review it! and don't forget to connect with me on Instagram @craftandcluster. And to make sure you never miss an episode, be sure to follow the show on Apple Podcasts, Spotify, or wherever you like to listen. Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice. Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 42m 52s | ||||||
| 6/14/21 |  Incorporating Diversity & Inclusion Messaging into Your Marketing w/ Alisha Sommer | Today I had the privilege of talking with Alisha Sommer about incorporating diversity and inclusion messaging into your marketing. Particularly on social media. This topic is something we should be talking about regularly and all the time and revisiting often. But it's particularly timely as this month, we will be celebrating the 155th anniversary of Juneteenth. Alisha gives us a brief history of what Juneteenth is and talks about how to incorporated DEI messaging into your business intentionallyI also ask her if brands who haven't yet put in the work of incorporating this messaging into their marketing or even into their business should start with Juneteenth. Spoiler alert, her answer is NO. Alisha is of the opinion that you need to put in the work internally (and really WANT to do this work) before you go sharing that messaging, and I have to agree. Now, should you choose to stay silent on this holiday, that doesn't mean you shouldn't be putting in the work: Alisha gives several awesome ideas for you to start doing this work internally and then gives ideas on how to start sharing those values publicly.Support and follow Alisha:http://www.alishasommer.com/@alisha_sommer*Craft & Cluster is a company founded on the belief that the wine industry should be a diverse and inclusive space. As such, I am committed to donating 5% of my profits from 2021 to the Cal Poly Scholarship for Black, Indigenous, and People of Color in Wine & Viticulture. My hope is that this scholarship will help BIPOC students (who are extremely underrepresented in the wine industry) get an education and help contribute their exceptional talent to the Wine Industry. If you would also like to donate to this scholarship fund, you may do so by visiting this link: https://www.calfund.org/calpoly_bipoc_wvit-_scholarship/ No donation is too small. Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice. Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 48m 03s | ||||||
| 6/7/21 |  How to Identify Your Target Audience | You've heard me say it often enough on this podcast: the first place to start when creating a marketing strategy is to know your audience. But what does that mean? How do you identify your audience? How do you market to them once you do know them? Well, that's precisely what I asked my new friend Zoë Dove-Many of Helloë Creative on this episode of the podcast. Zoë is a Brand Strategist and Designer based in LA who serves women & BIPOC owned and run brands that prioritize sustainability. As with many of my new friends, I met Zoë via Instagram. She's been helping a mutual friend plan and execute a marketing strategy for her new wine brand: Responsible Hedonist Wines. Zoe walked me through the strategy they created together and I was immediately impressed with how detailed the Target Audience section was of the strategy and knew I had to have her on the podcast to talk more about it.Connect with Zoë:Website: www.helloecreative.comInstagram: @helloecreativeResources Mentioned in this Episode:Building a StoryBrand by Donald MillerThis episode is brought to you by my favorite social media planning app: Plann. Try Plann for free today!If you loved this episode, please rate and review the podcast, it really helps new listeners find me! Also, please come connect with me on Instagram @craftandcluster I love seeing how you apply what you learn hereDisclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice. Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 36m 58s | ||||||
| 5/31/21 |  Marketing Your Wine, Post-Pandemic w/ Chelsea Boss | As restrictions surrounding the pandemic are easing and we are moving towards reopening, I wanted to invite my friend Chelsea Boss of SeaBoss Marketing back on the podcast to talk about how to market your wine brand in a post-pandemic world.It's no secret that the way we marketed changed drastically during the pandemic. Wholesale marketing was largely put on pause, while e-commerce boomed for many wine brands. In this episode, Chelsea and I discuss how to market on social media, via your email list, your e-commerce platform(s), and in retail. We also touch on what our predictions are going to be for the once-ubiquitous virtual tastings, now that tasting rooms are beginning to open up.This hour and a half episode is jam-packed with actionable tips for how to stay relevant and adjust your strategy with the times.Key Takeaways from this Episode:Establish a cadence for how often you'll post or email your audience.Now is the time to update your website and marketing strategiesHire photographers, web designers, and social media consultants to help you get your strategy and website in order so when things open up fully and the rush of summer and harvest take hold, you can rest easy knowing your marketing is handledEstablish and/or rebuild relationships with your audience online and with your retailersResources mentioned in this episode:Episode 2: Mapping Our your Marketing Strategy for the YearSocial Media Scheduler: Plann That Work with SeaBoss MarketingWork with Craft & ClusterDisclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice. Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 1h 26m 39s | ||||||
| 5/3/21 |  How to Plan A Month of Content | One of the complaints I get most when I'm taking on a new social media management client is that they simply do not have the time to plan their marketing content and don't know what to post in the first place.Before they come to me, I see one of two things happening: they either posting something on the fly (which rarely delivers results or meets their marketing goals) or they don't post anything at all (which DEFINITELY doesn't deliver results of help meet their marketing needs).I was there once too, but then I learned how to use the process of batching to create more content in a smaller amount of time. So, in this episode, I am going to walk you through the step-by-step framework I use to batch plan content for myself and my clients every month.Resources Mentioned In This Episode:Episode 16: Measuring Your Success on InstagramDigital Instagram & Facebook Scheduler: PlannThatInstagram Field Guide Course WaitlistBook a 1:1 Instagram Strategy Session with Me!For the Show Notes, head to https://www.craftandcluster.com/020Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice. Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 14m 25s | ||||||
| 4/26/21 |  Why going Viral is NOT a Strategy | I am currently recovering from getting my second Covid-19 vaccine and though I am extremely excited about it, it really knocked me on my ass. So, in an effort to preserve my energy, and work smarter not harder, I have decided to pull some audio from one of my more popular Instagram Lives I did back in March.Appropriately enough, in this live, we talked about why "going viral" is not a strategy, and what you can do to grow in a more sustainable and predictable way in the future.If you would like to watch the unabridged replay of the Instagram Live, complete with post live Q&As, me getting distracted by dogs walking by my house, and my own dog jumping on my lap, then click here: WATCH LIVE REPLAYConnect with me on Instagram @craftandclusterWould you like to be a guest on the podcast, or do you have a topic you wish I would cover in a future episode? Email me at podcast@craftandcluster.comDisclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice. Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 21m 35s | ||||||
| 4/19/21 |  Not Your Average Wine Influencers w/ Winery Reflections | Nathan and Courtney Marton (known as Winery Reflections on Instagram) don't consider themselves "wine influencers" in the traditional sense. In fact, they consider themselves more along the lines of wine writers, penning thoughtful tasting notes and reviews and interesting wines crafted by unique wineries across the globe. In today's interview, I talk with them not only about what wineries can and should expect from influencer partnerships but also how burgeoning wine influencers/communicators/writers (whatever you want to call them) can give value to the wineries they are serving.Connect with Courtney & Nathan:Instagram: @wineryreflectionsWebsite: https://wineryreflections.com/Email: wineryreflections@gmail.comDisclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice. Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 33m 10s | ||||||
| 4/12/21 |  Everything You Need to Know About Wine Branding w/ Offset Partners | Today I was joined by guest co-hose Chelsea Boss of SeaBoss Marketing a chat all about wine branding! We interviewed Lindsay Regan and Byron Hoffman of Offset Partners, a brand design and technology company serving the wine industry all about what branding even is, how it's different from marketing, and how to discover your own brand's identity. Important linksOffset Partners Website: https://offsetpartners.com/Offset Partners Instagram: @offsetpartnersConnect with Chelsea boss of Seaboss Marketing on Instagram: @seabossmarketingConnect with Heather Daenitz of Craft & Cluster on Instagram: @craftandclusterHave something you'd like me to cover on the podcast in the future? Send me an email at podcast@craftandcluster.comDisclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice. Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 1h 03m 38s | ||||||
| 4/5/21 |  Measuring Your Success on Instagram | At the start of every good marketing strategy is a goal or goals that you are reaching towards. But how do you know if the content you're putting out is actually helping you meet those goals?Today we talk about how you can use Instagram Insights and Analytics to determine whether or not your content is working for you OR if you're going to need to course correct!Resources mentioned in this episode:Instagram Insights Tracking Tool:www.craftandcluster.com/016PlannThat Instagram PlannerFollow me on Instagram @craftandclusterDisclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice. Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 10m 33s | ||||||
| 3/29/21 |  How to Communicate Sustainability w/ Beth Vukmanic Lopez of The Vineyard Team | As we’ve talked about multiple times on this podcast, Millennials and Gen Z are using their buying power to highlight and support their own personal values. This includes purchasing products that are responsibly made and sustainable. Today, I invited Beth Vukmanic Lopez, the program director for SIP Certified (which stands for Sustainability in Practice), onto the podcast to talk with us about why communicating your sustainability in your marketing is important in ensuring your brand’s economic sustainability.Beth even lists a few resources on HOW to communicate your sustainability in your various marketing channels.Resources Mentioned in this Episode:Social Media & Sustainability FREE Online Workshop Seasons of Sustainability PDF NewsletterInstagram: @sipcertifiedwww.SIPcertified.orghttps://www.vineyardteam.org/scholarship/Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice. Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 35m 13s | ||||||
| 3/22/21 |  What is Content Photography & Marketing? w/ Nathaniel Crawford | In today’s episode, I talk with Nathaniel Crawford who is a Chicago-based commercial food, portrait & lifestyle photographer, learned home baker, and a person who stutters. He has worked with numerous brands like Aberlour Scotch Whiskey, Aunt Millie's Bread, and Godiva Chocolate!I started following Nathaniel on Instagram last year, finding his food photos engaging and evocative. We began talking regularly in the DMs about photography and marketing as they relate to the food and beverage industries and our conversations were so good that I knew I had to have him on the podcast!In fact, we had so much fun talking that the original recorded conversation was about 3 hours long! I trimmed it down as best as I could to 1 hour but it is clear that I’m going to need to have Nathaniel back on the podcast soon.Connect with Nathaniel:Instagram: @capturesbytkcoWebsite: https://www.capturesbytk.com/__Connect with HeatherInstagram: @craftandclusterWebsite: https://www.craftandcluster.com/Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice. Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe | 47m 51s | ||||||
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