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Recent episodes
A Look Back at Their NFL Picks
Dec 5, 2025
10m 55s
Navigating Tariffs and Uncertainty
Nov 4, 2025
10m 40s
The Power of One WMS
Oct 8, 2025
9m 57s
Life After SAP WM: Choosing the Right WMS Path Forward
Sep 11, 2025
14m 46s
Muscle, Speed, and Flow: Softeon’s 3PL Advantage
Aug 12, 2025
12m 49s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 12/5/25 | A Look Back at Their NFL Picks✨ | NFL predictionsleadership insights+1 | — | Softeon | — | NFLpredictions+3 | — | 10m 55s | |
| 11/4/25 | Navigating Tariffs and Uncertainty | In the latest episode of The WMS Pioneers, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss the ongoing tariff war, supply chain uncertainty, and how businesses can stay agile amid change. | 10m 40s | ||||||
| 10/8/25 | The Power of One WMS | Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss what makes Softeon’s One WMS philosophy unique and how it drives value for customers. | 9m 57s | ||||||
| 9/11/25 | Life After SAP WM: Choosing the Right WMS Path Forward | In this episode of The WMS Pioneers, Softeon leaders Jim Hoefflin (CEO) and Mark Fralick (CTO) weigh in on what the end of life for SAP WM means for customers and why this transition presents a major opportunity for organizations to rethink their warehouse management strategy. | 14m 46s | ||||||
| 8/12/25 | Muscle, Speed, and Flow: Softeon’s 3PL Advantage | In this episode of WMS Pioneers, Softeon CEO Jim Hoefflin and CTO Mark Fralick explore how Softeon helps third-party logistics (3PL) providers identify efficiencies, drive operational excellence, and unlock the power of enablement for both themselves and their end customers. | 12m 49s | ||||||
| 7/8/25 | Creating the Industry’s Best UI UX with Lessons from the Floor | In this episode of the WMS Pioneers, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss how Softeon is redefining the warehouse management system (WMS) experience through cutting-edge UI/UX, smarter interfaces, and a deep understanding of real-world operational challenges. | 19m 33s | ||||||
| 6/3/25 | Turn Your Uniqueness into a Competitive Weapon | In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss how enablement empowers users to customize and adapt their WMS to unlock its full potential, why other vendors seem to have lost their minds, and how Softeon helps customers leverage their uniqueness as a competitive weapon. | 9m 45s | ||||||
| 4/8/25 | Bonus Live Episode: Patrick Maley on Robotics Selection at IntraLogisteX UK | Softeon Chief Revenue Officer Patrick Maley delivered a well-received presentation on how to evaluate robotics and automation for your warehouse during IntraLogisteX UK 2025. This is a bonus episode of the WMS Pioneers podcast that contains the full audio. Download the robot guide referenced in the episode at https://www.softeon.com/blog/robot-and-goods-to-person-selection-guide/. | 18m 27s | ||||||
| 12/17/24 | WMS Pioneers Episode 6: The Power of Micro-tuning | In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss Softeon’s concept of micro-tuning, philosophy for upgrades, and commitment to creating more value for customers and partners as quickly as possible. Plus, a look back at how the executives’ preseason predictions for their favorite NFL teams, the Packers and Eagles, measure up in December! | 15m 47s | ||||||
| 11/21/24 | WMS Pioneers Episode 5: Why Softeon | In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss their decision to join Softeon, the customer-focused culture they're building, and valuable advice for aspiring supply chain professionals on becoming indispensable in their organizations. | 24m 37s | ||||||
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| 10/22/24 | WMS Pioneers Episode 4: The Rise of the 3PL | Mark has a sneezing spell, while the Pioneers dive into the rise of third-party logistics (3PL), the intricacies of multi-tenant systems, and how Softeon empowers 3PLs to enhance both speed and flexibility. | 35m 47s | ||||||
| 9/17/24 | WMS Pioneers Episode 3: What Makes a WMS Implementation Successful? | In this episode, the Pioneers discuss the secrets to a successful WMS implementation, how to avoid death by a thousand keystrokes, and share battle scars from challenging go-lives. | 38m 03s | ||||||
| 8/20/24 | WMS Pioneers Episode 2: Coffee Addiction, Robotics and Automation | Softeon CTO Mark Fralick loves coffee. And efficient, integrated, and harmonious warehouses! Mark joins Softeon CEO Jim Hoefflin in the second episode of the WMS Pioneers limited podcast series. The two friends describe the evolution of warehouse technology, where the industry stands today, and provide tips for leaders to navigate the sometimes-daunting landscape. Lookout for new episodes every month. Watch them all at https://www.softeon.com/wms-pioneers. | 23m 23s | ||||||
| 7/23/24 | WMS Pioneers Episode 1: The Early Years of WMS | “Brothers from different mothers” as they describe it, Softeon CEO Jim Hoefflin and CTO Mark Fralick have worked together over the last 35 years. The duo, known at Softeon as “WMS Pioneers” developed one of the first Warehouse Management Systems (WMS) in 1993 after realizing there was a market shaping. Lookout for new episodes every month. Watch them all at https://www.softeon.com/wms-pioneers. | 32m 40s | ||||||
| 9/22/23 |  Improving Your Warehouse Management System Vocabulary | Getting WMS team members on the same page in terms of terminology is a key part of a successful Warehouse Management System project. The WMS Glossary of Terms can help, defining more than 90 terms and acronyms, as an on-line resource or downloadable pdf. Great handout for term members at start of a project. | 3m 18s | ||||||
| 9/15/23 | Understanding the Gartner WMS Critical Capabilities Report | Less well-known than the WMS Magic Quadrant, the Gartner Critical Capabilities report ranks WMS vendors purely on functionality across nine attributes, weighted by different levels of warehouse complexity. It is an important companion piece to the MQ to understand the WMS market, as we explain in this podcast. | 3m 39s | ||||||
| 9/7/23 | Softeon’s Mark Fralick on a New Way to Think about Warehouse Execution Systems and Workload Balancing | In the second of our two podcasts featuring highlights of Mark Fralick’s interview with Bob Trebilcock of Modern Materials Handling magazine, Fralick suggests a new way to think about how Warehouse Execution Systems might orchestrate order fulfillment to balance work across the distribution center. | 5m 16s | ||||||
| 8/31/23 | Interfacing versus Integration in Materials Handling Systems | Highlights from a recent Modern Materials Handling magazine podcast featuring editor Bob Trebilcock and Mark Fralick, Chief Technology Officer at Softeon. “Interfacing is easy. Integration is hard,” when it comes to warehouse automation, Fralick says. Trebilcock wants to know why. | 4m 01s | ||||||
| 8/24/23 | Understanding Distributed Order Management Part 2 | We conclude our look at this important but little understood type of supply chain software. | 4m 26s | ||||||
| 8/4/23 | Understanding Distributed Order Management | Distributed Order Management or DOM is a powerful and unique tool to optimize order sourcing across an extended network. It is most well known in Omnichannel retail applications, but there are a number of use cases in B2B as well. Learn more in this informative podcast. | 4m 22s | ||||||
| 7/27/23 | A Look at Warehouse Management Systems in the Cloud | After a somewhat slow start, some lessons learned from dozens of Cloud WMS deployments. | 3m 41s | ||||||
| 7/12/23 | Highlights from CSCMP’s State of Logistics Report 2023 | Annual study finds US Logistics Costs as Percent of GDP soared to record level last year. | 3m 59s | ||||||
| 6/28/23 | An Update on State Laws Regulating use of Labor Standards in Distribution | Washington latest to pass legislation, targeting Amazon but impacting many other companies. | 4m 25s | ||||||
| 6/1/23 | Trends in Warehouse Management Systems from Gartner | Gartner recently released its annual Magic Quadrant report on Warehouse Management Systems. In addition to the vendor rankings, we’re always interested in the WMS market analysis Garter provides in the report. | 3m 49s | ||||||
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