Episode 28: The Dean of EO Speaks: Building a Life of Purpose, Service, and Significance
From WNY Entrepreneurs Unleashed by David Searns
April 18, 2025 · 23 min · Season 1 · Episode 28
About this episode
Warren Rustand shares timeless principles from his extraordinary life and offers insights on leadership and entrepreneurship.
What do playing pro basketball, serving in the White House during Watergate, and leading billion-dollar companies have in common? Warren Rustand reveals the timeless principles that shaped his extraordinary life—and how you can apply them too. In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Warren Rustand—former White House Appointments Secretary under President Gerald Ford, bestselling author of The Leader Within Us, and a leadership legend in EO, YPO, and beyond. From growing up on a farm to navigating the corridors of power and building multi-billion dollar businesses, Warren shares the disciplines, values, and mindset that have defined his journey. Whether you’re an aspiring entrepreneur or a seasoned executive, this episode offers hard-won wisdom on resilience, vision, and what it means to live a life of significance. Key Takeaways: → How there are three core principles that every entrepreneur should know, and what they are. → Why clarity of vision is the most underrated asset in business – and how to align your team around it. → How intentional leadership helps build culture, scale teams, and weather turbulent times. → How to navigate the inevitable…
People in this episode
Host: Seth Greene
Guest: Warren Rustand
Topics covered
- leadership
- entrepreneurship
- business principles
- resilience
- vision
- life significance
Keywords
- leadership
- entrepreneurship
- business cycles
- vision clarity
- intentional leadership
- resilience
- post-COVID leadership
Mentioned in this episode
Organizations: EO, YPO
Books & works: The Leader Within Us
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- Episode 31: From Buyer Frustration to Real Estate Success with EO · August 29, 2025 · 16 min
- Episode 30: Evolving as an Entrepreneur Through Major Transitions · July 25, 2025 · 16 min
- Episode 29: How ADHD Can Be Your Entrepreneurial Superpower · June 27, 2025 · 17 min
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