120: Scrappy (Not Crappy!) Ways to Build Brand and Pipeline Without Big Budgets - with Paige Tills, VP of Marketing at #samsales

About this episode

Paige Tills shares her journey from business development to VP of Marketing at #samsales, discussing innovative marketing strategies on a budget.

Paige Tills didn’t set out to be a marketer. After starting in international relations and higher ed, she pivoted into business development at #samsales - where she built her way into marketing and ultimately grew into the role of VP of Marketing. Paige has built her role from the ground up, shaping the company’s content engine, experimenting with paid and organic channels, and scaling what started as one newsletter into a multi-channel brand presence. In this conversation, we dive into Paige’s journey, her lessons learned on newsletters, social, ads, webinars, YouTube, and AI, and what it takes to market with personality, precision, and scrappiness. Here’s what we cover: Saying yes to pivots and building a career in unexpected places How #samsales scaled from one newsletter to a full content ecosystem Zero-click content and why click-through isn’t always the goal LinkedIn ads, thought-leader campaigns, and what not to do with targeting YouTube lessons: shorts, long-form, and CTAs that actually work Why founder-led brands win - and what to do if you don’t have one Making webinars engaging without the slide deck snoozefest Early AI + LLM experiments: traffic, Wikipedia, and Reddit…

People in this episode

Host: Jane Serra

Guest: Paige Tills

Topics covered

• brand building
• marketing strategies
• content marketing
• social media
• AI in marketing
• personal storytelling

Keywords

• B2B marketing
• content ecosystem
• LinkedIn ads
• webinars
• AI marketing
• personal branding
• scrappy marketing

Mentioned in this episode

Organizations: #samsales

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