122: Fun, Focus, and No Duds: Life as a CMO + CRO - with Amanda McGuckin Hager, CMO/CRO at TrueDialog

About this episode

Amanda McGuckin Hager discusses her dual role as CMO and CRO at TrueDialog, her career journey, and insights on leadership and team dynamics.

Recorded IRL at Pavilion’s GTM2025, Washington DC! Amanda McGuckin Hager has worn many hats in her career—sales, marketing, fractional consulting—and today she holds two big ones: CMO and CRO at TrueDialog. After starting out in sales and quickly realizing her heart was in marketing, Amanda built a path through Austin’s B2B tech community, leading teams, experimenting with growth plays, and eventually taking on dual leadership of sales and marketing. In this episode, we unpack Amanda’s journey, her approach to building strong cultures without “duds,” why she’s protective of her CMO title, and how she’s testing AI and search in practical, creative ways. Here’s what we cover: Amanda’s early pivot from sales into marketing (and why it stuck) What it really looks like to be both CMO and CRO at the same time Resetting a sales org from comp plans to quotas to team structure Why fewer silos and more shared accountability reduce finger pointing How to spot (and avoid) “duds” when building teams The role of fun and positivity in high-performing leadership Fractional marketing lessons: variety, freedom, and choosing clients Why Amanda protects the CMO title (even while running sales)…

People in this episode

Host: Jane Serra

Guest: Amanda McGuckin Hager

Topics covered

• CMO
• CRO
• B2B marketing
• leadership
• team building
• AI in marketing

Keywords

• B2B marketing
• CMO
• CRO
• leadership
• team culture
• AI tools
• sales organization
• marketing strategy

Mentioned in this episode

Organizations: TrueDialog

Places: Washington DC

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