Lindsey Busfield on The Business Spotlight with Dori DeCarlo

About this episode

Lindsey Busfield discusses her expertise in legal SEO, entrepreneurship, and the community of pickleball.

Lindsey Busfield, Vice President at Optimize My Firm and one of the nation’s top experts in legal SEO and content marketing. Lindsey has helped craft some of the most powerful law firm websites in the country, revolutionizing the client-law firm relationship by eliminating restrictive contracts and fostering transparency that attorneys appreciate. Beyond her professional achievements, Lindsey is also the host of her own podcast, the Personal Injury Marketing Minute which has been applauded as one of the Best Legal Podcasts of 2025 by Attorney At Law Magazine Her entrepreneurial roots run deep—her family founded Handsome Brook Farms, a pioneer in pasture-raised eggs and now the largest provider of organic pasture-raised eggs in the U.S. When she’s not leading in the legal marketing space, Lindsey is an avid pickleball player. She’s passionate about how the sport creates a unique community, supports mental well-being, and fuels its explosive growth across the country. Join us as we explore Lindsey’s insights on AI’s impact on SEO, Google map visibility, entrepreneurship, women in tech, and the joyful world of pickleball. Join host Dori DeCarlo on The Business Spotlight and connect…

People in this episode

Host: Dori DeCarlo

Guest: Lindsey Busfield

Topics covered

• legal SEO
• content marketing
• entrepreneurship
• women in tech
• pickleball
• AI impact

Keywords

• legal marketing
• SEO
• pickleball
• entrepreneurship
• women in tech
• AI
• law firm websites

Mentioned in this episode

Organizations: Optimize My Firm, Attorney At Law Magazine, Handsome Brook Farms

Products: Personal Injury Marketing Minute

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