Did OpenAI Just Kill Zapier? (Spoiler: Not Even Close)

Did OpenAI Just Kill Zapier? (Spoiler: Not Even Close)

From Work Less: AI at Work by Work Less

October 13, 2025 · 21 min · Episode 13

About this episode

Justin and Tom discuss OpenAI's Agent Builder and its implications for automation tools like Zapier and Retool.

This week, Justin and Tom unpack the chaos around OpenAI’s new Agent Builder, the so-called “Zapier killer.” Spoiler: it’s not killing anything yet (except maybe developer patience). We break down what Agent Builder actually does, how it leans on the MCP protocol, and why it’s nowhere near replacing tools like Zapier, Make, or Lindi for real-world, multi-user automations. Then, we shift gears to talk about Retool’s quiet domination of the agent-building space, their slick new AI + workflow fe...

People in this episode

Hosts: Justin, Tom

Topics covered

  • OpenAI
  • Agent Builder
  • automation tools
  • Zapier
  • Retool
  • AI technology

Keywords

  • OpenAI
  • Agent Builder
  • Zapier
  • automation
  • Retool
  • MCP protocol
  • AI
  • workflow

Mentioned in this episode

Organizations: OpenAI, Zapier, Make, Lindi, Retool

Products: Agent Builder, MCP protocol

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