Episode 092- Matt Garbutt talks AI in Advertising

Episode 092- Matt Garbutt talks AI in Advertising

From Workbook Radio by Workbook

December 1, 2023 · 26 min · Season 2

About this episode

Matt Garbutt discusses the impact of AI in advertising and its implications for the creative community.

Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology with client campaigns. On this episode, Matt discusses his start with AI, how it has become a part of Brave Bison's strategy, and touches on the possible threat it presents to the creative community as well as offering resources for others to better familiarize themselves with this evolving medium. Check out Matt's piece in The Drum. His piece on the state of AI in 2023. About Matt (via LinkedIn Bio): I'm a creative director at Brave Bison, a digital agency that grows brands and makes them famous through performance and organic channels. With over 20 years of experience in the creative industry, I have a diverse portfolio of skills and achievements across copy, art direction, brand, design, and film. I lead a team of talented creatives, designers, producers, and directors, who collaborate with the agency's pillars of performance, social & influencer, commerce, and media network. We deliver effective and innovative digital creative…

People in this episode

Guest: Matt Garbutt

Topics covered

  • AI
  • Advertising
  • Creative Strategy

Keywords

  • generative AI
  • Brave Bison
  • digital agency
  • creative community

Mentioned in this episode

Products: AI in Advertising, Brave Bison

Books & works: The Drum

Places: UK

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