Working Girl Talk

On January 19, 2025, the long-awaited TikTok ban went into effect. A favorite social platform was gone (so we thought), along with the popular social media editing app, CapCut, which is owned by TikTok. Our feeds were filled with goodbye videos and error message screenshots but something else happened that day: Instagram announced their own social media editing app, Edits. Now that Edits has launched and been around for a few weeks, here's my official review including, favorite features and opportunities. 💌 Love this episode? Leave a review, follow the show, share with a marketing/social media BFF, and check out @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

Poppi is purchased (and i tried it!), longer short videos are gaining traction (I’ll explain) and I’m almost caught up on severance. Yes that’s big enough news to include in my intro. Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and movies. NEWS Pepsie Purchases Poppi - Forbes Meta and “Community Notes” - Media Post AI Comments were spotted - Daily Carnage via Jonah Manzano 3-minutes videos may perform better - Buffer and Social Media Today CAMPAIGN OF THE WEEK Tower28’s The Blush Lives of Sensitive Girls - shoutout to Rachel Karten for bringing this to my attention in her newsletter. IT’S AMAZING and I’ll share why! WORK BREAK: Novocaine Upcoming trailers: Accountant 2 and Ballerina Severance (contains Season 1 Spoilers!) Lady Gaga’s Mayhem album

Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and film. In today's episode: Buzzfeed’s new social platform, minus the SNARF (ANA, TechCrunch, Sign-up Page!) Netflix Bites opens in Vegas --and I need to go! (Variety) Rachel Kirkconnell and Brawny (E!) Hailey Bieber x FILA (See the landing page!) RIP Duo the owl WORK BREAK: Traitors recap/thoughts (spoilers around the 10 minute mark) FOLLOW Working Girl Talk on Instagram

From Totino's to Doritos and Post Malone to Catherine O'Hara --- we're breaking down one of the best days in marketing and advertising, the ads during Super Bowl LIX! I'm joined by my marketing bestie, Alyssa. We're breaking down our favorite ads, sharing our edits, and giving out the following awards: Most Memorable Best Celebrity Cameo The Odd Ball Award Points for Creativity A Nice, Classic Marketing Ad Missed Opportunity Award The Not So Great...Award Overall Best in Show Follow Working Girl Talk on Instagram and don't forget to rate the show. Have a wonderful work day!

Marketing News: 🗞️ Instagram Algorithm Updates & New Features (@mosseri, Lia Haberman) 🗞️ TikTok's 75-day Extension; Who's Buying? (USA Today, NPR, CNBC) 🗞️ Super Bowl Ad Teasers Have Arrived — Charli XCX, Martha Stewart & More! (Forbes) Campaign of the Week: ⭐️ Why I love NYXTAPE (NYX Cosmetics) WORK BREAK 🎬 Oscar noms are here! 🎬 Conclave Review — watch on Peacock 🎬 Nosferatu Review — rent at home on Amazon Prime 📚 Onyx Storm is taking over my life Make sure to follow @WorkingGirlTalk on Instagram. Have a wonderful work day!

From the Summer Olympics to Skims collabs to Crumbl x Kylie, today we're breaking down our favorite campaigns of the year! Boutique agency owner and social media manager Jordan Crump, of The Space Social, joins me as we look back on a year of viral moments and collabs. Let's dive in! In this episode: ⭐️ Top Collaborations ⭐️ Funny Campaigns ⭐️ Marketing FLOPS (sorry!) ⭐️ Overall favorite campaign/viral moment ⭐️ 2025 Predictions - influencers and more! ⭐️ Top piece of advice for social managers heading into the new year WORK BREAK: Jordan and I dive into this season of Real Housewives of Salt Lake City and the season finale of Yellowstone. Enjoy! FOLLOW @thespacesocial on instagram FOLLOW @workinggirltalk and @abbyzufelt

Taylor Swift remains on top! Spotify and Apple released their year-end recaps and we need to discuss Walmart’s "tv show" strategy for Black Friday. Let's dive in! Today's topics & links: TikTok Shop's Black Friday Numbers (The Creator Economy by Kaya Yurieff via The Information, Business Insider) Apple Music Replay vs. Spotify Wrapped Walmart's Black Friday "TV series" featuring Anthony Ramos, Jake Shane, Chad Michael Murray, Taye Diggs and more! (Walmart's instagram, Kevin Kelly’s 1000 true fans essay) Plus, words of encouragement for our social media managers out there! Work Break: I'm rewatching Glee (I love you it's ruining my life) Follow Working Girl Talk on Instagram

Things are getting ...strange online. On today's episode, we're going over Dunkin Donuts' recent halloween campaign and its possible influence by the Nutter Butters unhinged content. I'll share some insight into why "weird" can actually lead to impactful marketing. Since it's Halloween, it's only fitting that things get a little spooky, right?! On Work Break: Love Is Blind and The Substance FOLLOW Working Girl Talk

Kelcy Valletta is back!! Join us for a special edition episode to discuss the movie that's taken over the work breaks of millions of people this week: Deadpool vs. Wolverine! In this recap: A breakdown of the opening scene (obsessed!) The best cameos Abby reveals she's actually an X-Men superfan (???) What makes this R-rated movie so...wholesome! Best scenes in the movie Theories about what's next for MCU/X-Men/Deadpool Overall ratings BONUS! Stick around for the end of the episode for a Long Legs recap...if you dare. But seriously, it's a good time. ⭐️ Note: This episode contains spoilers, and due to the nature of the films discussed, more mature references than usual. FOLLOW Kelcy on Instagram. Make sure to check out her podcast, Unreazon on Apple and Spotify. FOLLOW Working Girl Talk on Instagram.

Work Break is back with social media girlie, Kat Decker! On this Work Break: ⭐️ Gypsy Rose's new show ⭐️ Edward vs. Jacob: A Thesis ⭐️ Vampire Diaries rewatch ⭐️ Fly Me To The Moon and Channing Tatum's greatest hits ⭐️ Kat's book recs for thriller/mystery fans ⭐️ Justin Baldoni's surprise role is sure suite... FOLLOW Kat on Instagram FOLLOW Working Girl Talk on Instagram

Abby sits down with fellow corporate girlie, influencer and pop culture super fan, Avi Cecchi @always.avi. On this Work Break, Abby and Avi discuss: Surviving (barely) Sabrina Carpenter's ticket queue Taylor Swift in Ireland A Family Affair on Netflix Avi's breakdown of Game of Thrones & House of the Dragon Abby's Movie Minute: A Quiet Place Day One and Horizon: An American Saga Abby learns that Jamie Campbell Bower dated Ginny Weasley Our love for Abby Jimenez books FOLLOW Working Girl Talk FOLLOW Avi Cecchi FOLLOW Abby Zufelt

Should I get a master’s degree? Well, as someone who has a paper due and discussion board posts due in the next 24 hours, it may be the wrong time to ask me this question...🤪 Kidding! But in all seriousness, this is a common question that you may ask yourself at some point in your career or you may be thinking about it now. In this episode, I'll share my experiences starting a master's degree (learn from my mistakes!) and share some ideas on what areas to consider before starting. I love my master's program and am happy to share any guidance on this, because it's a BIG decision. ⭐️ A special something for WGT listeners! Download your Free personalized BiziFormula - a financial guideline to help you manage your money effectively so you can grow profit, build cash, and get your business to pay you more: https://www.bizinumbers.com/workinggirltalk Thank you to BiziNumbers for sponsoring today's episode!