Podcast Episode #431 – Bob Thurman | Wilson Golf

Podcast Episode #431 – Bob Thurman | Wilson Golf

From Worldwide Golf Shops Insider Podcast by Tom Brassell

May 6, 2026 · 22 min

About this episode

Tom Brassell interviews Bob Thurman about the evolution and future of Wilson Golf.

In this episode of the Worldwide Golf Insider Podcast, host Tom Brassell welcomed back a familiar voice in the industry—Bob Thurman, Global VP of R&D and General Manager of Golf at Wilson Sporting Goods. What followed was a compelling conversation that blended nostalgia, innovation, and a clear vision for the future of one of golf’s most storied brands. A Legacy Brand with a Modern Vision Wilson Golf is a name that resonates with generations of golfers. From classic Dynapower irons to the legendary Staff blades, the brand has long been associated with championship pedigree. In fact, Wilson still holds the distinction of having more major championship wins with its irons than any other manufacturer. But as Thurman candidly acknowledged, the company faced challenges in the past. Today, however, Wilson is in the midst of a powerful resurgence. Over the last decade, Wilson Sporting Goods has undergone a significant transformation—expanding its footprint, strengthening its brand portfolio, and reinvesting heavily in innovation. Thurman himself has played a key role in that evolution, bringing an engineering mindset and performance-first philosophy to the golf division. “We’re…

People in this episode

Host: Tom Brassell

Guest: Bob Thurman

Topics covered

  • golf
  • innovation
  • brand history
  • product development
  • leadership

Keywords

  • Wilson Golf
  • Bob Thurman
  • golf innovation
  • Dynapower irons
  • Staff blades

Mentioned in this episode

Organizations: Wilson Sporting Goods, Wilson Golf

Products: Dynapower irons, Staff blades

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