#1007 - WP-Tonic Show: We Discuss How to Make Non Sexy Products and Services Sexy

#1007 - WP-Tonic Show: We Discuss How to Make Non Sexy Products and Services Sexy

From WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups by Jonathan Denwood & Kurt von Ahnen

April 29, 2026 · 56 min

About this episode

The episode discusses strategies to make non-sexy products appealing through storytelling and smart positioning.

#1007 - WP-Tonic Show: We Discuss How to Make Non Sexy Products and Services Sexy We Discuss How to Make Non Sexy Products and Services Sexy Struggling to sell dull offerings? Discover how to make non-sexy products sexy using storytelling, emotion & smart positioning. Start standing out! Kevin MacGillivray, CMO Pressable https://pressable.com/ https://www.linkedin.com/in/kevin-macgillivray/ ▬▬ LEARN FROM US ▬▬ ► Our course is" Are You Looking To Build Your Membership Website Quickly And EASILY On WordPress?" https://www.wp-tonic.com/course/ ▬▬ LET'S CONNECT ▬▬ ► Facebook Free Group "The Membership Machine Show" Group Page https://www.facebook.com/groups/membershipmachine ► Podcast "The Membership Machine Show." https://f0k0.short.gy/oF9q9f ► X (Twitter) https://x.com/wptonic_com ▬▬ SPECIAL DEALS ON THE TOOLS WE USE TO BUILD (ONLINE COURSES) ▬▬ https://www.wp-tonic.com/deals/ ▬▬ ABOUT THIS CHANNEL ▬▬ We discuss everything related to building a successful membership/community website in 2024, from the right technology to up-to-date digital marketing techniques. //CONTACT: For business inquiries ONLY, please use this email: support@wptonic.com…

People in this episode

Hosts: Jonathan Denwood, Kurt von Ahnen

Guest: Kevin MacGillivray

Topics covered

  • marketing
  • storytelling
  • product positioning
  • business strategy
  • membership websites

Keywords

  • non-sexy products
  • storytelling
  • marketing strategies
  • business growth
  • product positioning

Mentioned in this episode

Organizations: Pressable, The Membership Machine Show

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