Why I Closed our Brands - And What Happens Now
From Write This Down with Maddy Birdcage by Maddy Birdcage
August 4, 2025 · 40 min
About this episode
Maddy Birdcage discusses her decision to close her successful marketing agency and online school due to the evolving marketing landscape.
Send a text Marketing has reached a breaking point. After ten years of building successful businesses that help brands execute effective marketing strategies, I've made the radical decision to shut down both my agency and online school. Not because they're failing – but because they're working too well to stay the same. What's happening in the marketing landscape is what I call "Frankenstein marketing" – brands desperately cobbling together outdated methods with new tactics, creating disjoin...
People in this episode
Host: Maddy Birdcage
Topics covered
- marketing strategies
- business closure
- entrepreneurship
- Frankenstein marketing
- branding
Keywords
- marketing
- business
- entrepreneurship
- Frankenstein marketing
- branding strategies
- agency closure
- online school
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