Farming Podcast | Is Ag Suffering From Knowledge Extinction? | XtremeAg

About this episode

The episode discusses the concept of 'knowledge extinction' in agriculture and the implications for agronomic decision-making.

In this episode, Damian Mason talks with Jared Cook of Calibrated Agronomy about “knowledge extinction” in agriculture: the idea that farmers are receiving less meaningful agronomic guidance as input decisions become more price-driven. They discuss how retail consolidation, sales-focused advisory models, and resistance to continued learning can reduce the quality of agronomic decision-making. The conversation emphasizes that modern farming is increasingly knowledge-intensive, and that farmers may need to separate product purchasing from professional agronomic advice while holding advisers to a higher standard of education, accountability, and problem-solving.

People in this episode

Host: Damian Mason

Guest: Jared Cook

Topics covered

• knowledge extinction
• agriculture
• agronomic guidance
• retail consolidation
• professional advice

Keywords

• knowledge extinction
• agriculture
• agronomic guidance
• retail consolidation
• advisory models
• farming
• education

Mentioned in this episode

Organizations: Calibrated Agronomy

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