Snoopy and the Peanuts gang in the world of licensing

About this episode

Melissa and Damian interview Liz Conyngham to discuss the licensing process for Peanuts products.

Melissa and Damian speak with Liz Conyngham, the former brand director of Peanuts Worldwide to learn more about the process of licensing; working with Sparky, and how products featuring Snoopy and the Peanuts gang end up on the shelves of our stores.

People in this episode

Hosts: Melissa, Damian

Guest: Liz Conyngham

Topics covered

• licensing
• brand management
• Peanuts
• Snoopy
• product development

Keywords

• licensing
• Peanuts Worldwide
• Snoopy
• brand director
• product shelves

Mentioned in this episode

Organizations: Peanuts Worldwide, Sparky

Products: Snoopy, Peanuts gang

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