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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇻🇳VN · Business#196500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
250 to 1.5K🎙 ~2x weekly·69 episodes·Last published 2w ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇻🇳100% - Active Followers
Loyal subscribers who consistently listen
200 to 1.2K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 12 epsHost
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Recent episodes
E71: Vietnam's young people have never had it better. Or is there something we're missing?
Jun 9, 2026
24m 02s
E70: I was the US ambassador to Vietnam. Here’s why I’m betting on its future
May 4, 2026
41m 42s
E69: Go live or get left behind: inside Vietnam’s e-commerce boom
Apr 13, 2026
38m 33s
E68: The 9 cultural truths your brand MUST master to get started in Vietnam
Mar 31, 2026
35m 55s
E67: Growing IRONMAN Vietnam: lessons in community, planning and reading the room
Mar 3, 2026
30m 55s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/9/26 |  E71: Vietnam's young people have never had it better. Or is there something we're missing?✨ | youth developmentopportunity+4 | Ha Pham | — | Vietnam | Vietnamyouth+5 | — | 24m 02s | |
| 5/4/26 |  E70: I was the US ambassador to Vietnam. Here’s why I’m betting on its future✨ | Vietnam's economyUS-Vietnam relations+3 | Ted Osius | — | VietnamUS | VietnamTed Osius+5 | — | 41m 42s | |
| 4/13/26 |  E69: Go live or get left behind: inside Vietnam’s e-commerce boom✨ | e-commerceVietnam+4 | Ryan Molloy | Redfern DigitalTikTok Shop+1 | Vietnam | e-commerceVietnam+5 | — | 38m 33s | |
| 3/31/26 |  E68: The 9 cultural truths your brand MUST master to get started in Vietnam✨ | cultural marketingVietnam market+3 | Huy Nguyen | Pencil Group | Vietnam | Vietnamcultural truths+3 | — | 35m 55s | |
| 3/3/26 |  E67: Growing IRONMAN Vietnam: lessons in community, planning and reading the room✨ | triathloncommunity building+3 | Rob Zamacona | Sunrise Events Vietnam | VietnamDanang | IronmanVietnam+5 | — | 30m 55s | |
| 2/10/26 |  E66: Building a life in Vietnam: identity, business, and the search for home✨ | identitybusiness+3 | Gauthier D'haenens | — | VietnamBelgium+1 | Vietnamidentity+5 | — | 35m 12s | |
| 1/27/26 |  E65: What GDP headlines don’t tell you about Vietnam’s 'era of rising'✨ | Vietnam economycultural confidence+3 | Hang Vu | RSI Consulting | Vietnam | VietnamGDP+5 | — | 33m 44s | |
| 1/12/26 |  E64: Let’s talk about Tết, baby — has Vietnam’s biggest holiday changed forever?✨ | TếtVietnam culture+3 | Richard Burrage | Cimigo | Vietnam | TếtVietnam+4 | — | 30m 34s | |
| 12/8/25 |  E63: Reduce emissions AND grow economically? Why Vietnam can do both✨ | emissions reductioneconomic growth+3 | Michaela Baur | GIZ Vietnam | Vietnam | Vietnamemissions+5 | — | 45m 21s | |
| 11/17/25 |  E62: Keeping soul, changing shape: Vietnam’s evolving identity✨ | Vietnam's identitycultural codes+5 | Chieu Pham | Vinamilk | Vietnam | Vietnamcultural identity+5 | — | 33m 36s | |
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| 11/3/25 |  E61: Factory towns, gig work, and the untold side of Vietnam’s economic boom✨ | Vietnam's economyfactory work+4 | Lam Le | AirPodsMacBooks | Vietnam | Vietnameconomic boom+5 | — | 32m 35s | |
| 10/20/25 |  E60: Why foreign leadership styles fail in Vietnam (and how to fix yours!)✨ | leadership stylescross-cultural communication+3 | Julie Sivan | You Don’t Know Vietnam | — | leadershipVietnam+3 | — | 34m 34s | |
| 10/7/25 |  E59: Navigating the grey area that can decide life or death for business in Vietnam | "That grey area or that almost darkness within a conversation can be life and death. And if you don’t have the trust to be able to have an honest conversation, you can meet an impasse and never move forward," says CBRE's Lawrence Lennon, in this episode of You Don't Know Vietnam. Lawrence, who is Director of Capital Markets Services at CBRE, tells Ian Paynton about the forces driving Vietnam’s next economic leap. From record-breaking FDI and infrastructure spend to the surge in tourism and ma... | 30m 19s | ||||||
| 9/22/25 |  E58: Eat alone? Not in Vietnam — the F&B localisation playbook | What makes Vietnamese dining culture so unique—and why do so many global F&B brands stumble here? In this episode, Ian Paynton speaks with Loan Vu, hospitality expert and co-founder of SNL’s Diner in Hanoi. Loan shares how she’s adapted an American menu to fit Vietnamese tastes, from portion sizes to introducing turkey dinners, and why communal dining changes everything. We dive into the challenges of hiring and keeping staff in Vietnam’s high-turnover F&B sector, the importance of ki... | 36m 29s | ||||||
| 9/8/25 |  E57: The future of retail in Vietnam — with e-commerce veteran Benji Lamb | If you're on LinkedIn and interested in Vietnam, you've probably already heard of Benji Lamb. He's the founder and CEO of Asia Circles, a company that partners with global brands to help them break into Vietnam’s retail market. And one thing's for sure: he knows his stuff when it comes to e-commerce. We dive into his first-hand experience living through Shanghai’s e-commerce revolution and the striking parallels—and differences—he sees in Vietnam today. Benji breaks down modern trade vs. gene... | 44m 39s | ||||||
| 8/12/25 |  E56: Copywriting, killer audio ads and a drone show fail — the state of advertising in Vietnam | What’s really going on in Vietnam’s advertising scene? In this episode of You Don’t Know Vietnam, we sit down with creative director Espin Hoan to unpack the fast, loud, and ever-changing world of Vietnamese advertising. We explore why copywriting rhythm matters in a tonal language like Vietnamese, why audio ads are having a golden moment, and what brands can learn from two very different campaigns — one that built genuine brand love, and another that left audiences feeling used (yes, we’re t... | 31m 11s | ||||||
| 7/14/25 |  E55: Can Hai Phong become Vietnam’s Shanghai? | In this episode of You Don’t Know Vietnam, Ian Paynton travels (virtually) to Hai Phong — Vietnam’s third-largest city and rising industrial powerhouse — to speak with Koen Soenens, the Sales & Marketing Director of DEEP C, the European-managed industrial zone developer that’s been helping the shape economic growth in the region for nearly 30 years. Koen shares why Hai Phong is being compared to Shanghai, how Vietnam became a “safe bet” for global business, and what it really takes to suc... | 37m 01s | ||||||
| 7/1/25 |  E54: Why slow is better in speedy Vietnam – with kombucha entrepreneur Faya Nguyen | In Vietnam’s fast-paced F&B landscape, where trends explode and vanish overnight, kombucha entrepreneur Faya Nguyen chose a different path — and it’s working. In this episode, Faya shares how she grew her brand Cultra Brewery from her parents’ garage into a premium kombucha supplier trusted by top hotels, restaurants, and wellness-minded consumers across Vietnam. We explore how slowing down helped her build long-term partnerships, why trust and transparency matter in Vietnam’s evolving bu... | 27m 04s | ||||||
| 6/17/25 |  E53: Meet the stand-up comedian who made Durex Vietnam hilariously hyper local | Meet Ankita Ghosh, a creative director and stand up comedian who is based in Ho Chi Minh City and runs Saigon International Comedy. In this episode of You Don't Know Vietnam, she talks about the state of stand up comedy in Vietnam right now, what you can joke about and what you can't, and how the comedy scene changes from north to south. She explains what it was like moving from Bangladesh to Vietnam as a creative director in advertising, and talks through her role on the Durex Vietnam accoun... | 35m 32s | ||||||
| 6/3/25 |  E52: Is Vietnam's richest demographic being ignored by brands? | Vietnam’s Gen Z may get all the attention but there’s another demographic with deep pockets and untapped potential. In this episode, Ian Paynton speaks with Lai Tien Manh, Managing Director of market research and branding agency MiBrand to uncover what global brands often miss when entering Vietnam. From the rise of local brands and the north–south cultural divide to the boom in digital payments and livestream commerce, Manh explains what’s changing fast — and what brands need to do to keep u... | 26m 07s | ||||||
| 5/20/25 |  E51: Redefining "Made in Vietnam" with the rise of homegrown innovation | Thomas Binh Do is the Director for Global Business and Cooperation at VINASA, the Vietnam Software and IT Services Association. Using his experience working with more than 600 of Vietnam's tech companies, Thomas explains why Vietnam is so well positioned to become a tech and innovation hub in the region, and the country's vision to redefine the meaning of "Made in Vietnam". He describes the new mindset of Vietnam's young tech start up founders, and describes the sectors experiencing the most ... | 34m 20s | ||||||
| 5/6/25 |  E50: Patriotism and PR disasters: What global brands MUST know about Vietnam | On the 50th episode of You Don't Know Vietnam, we talk to PR expert Minh Duc, who shares why 2025 is such a big year for Vietnam's PR and media sector. He reveals what you need to know about Vietnamese patriotism as a global brand and how you can avoid a big, ugly PR scandal. He also talks about how "social seeding" can be used to shift the online narrative in Vietnam (maybe more than you might expect!) and how you can build a good relationship with Vietnamese media professionals. He gives ti... | 33m 11s | ||||||
| 4/22/25 |  E49: Vietnam’s digital shake-up: Threads, Facebook's fightback and the banking app boom | Ho Thuy Tien and Thue Quist Thomassen from market research agency Decision Lab return to You Don’t Know Vietnam to break down their latest Connected Consumer Report — and what it means for brands. We dive into why Threads is exploding among Gen Z, how brands should approach audio platforms and live commerce, and why Vietnam’s ride-hailing and digital finance sectors are evolving fast. From the rise of Xanh SM to the blurring lines between e-wallets and banking apps, this episode is full of in... | 32m 42s | ||||||
| 4/9/25 |  E48: How to make your global brand relevant in Vietnam - with Tammy Thi Phan | Tammy Thi Phan is a Chief Digital Marketing Officer who spent most of her professional life overseas working for some of the biggest global brands. She spent eight years working at Google in Singapore—first as Head of Strategic Partnerships for Southeast Asia, and later as the Country Head of Marketing for Vietnam. She's now Chief Digital Marketing Officer at one of Vietnam's largest FMCG-retail conglomerates and is based out of Ho Chi Minh City. Today, Tammy shares what's wowed her most abou... | 29m 55s | ||||||
| 3/25/25 |  E47: Inside Vietnam’s blockchain takeover: Cris D. Tran on grit, growth and gaming | Cris D. Tran is a leading voice in Vietnam's blockchain space. He's the Regional General Manager Web3 (SEA) and Head of Growth (VN) at The Sandbox, a community-driven application that connects brands with gamers in the metaverse. Previously, he held leadership roles at Sovico Holdings, Infinity Blockchain Holding, and Frost & Sullivan, shaping the digital transformation landscape in Vietnam and beyond. Today, Cris tells us why Vietnam is so well positioned to become a blockchain powerhous... | 36m 15s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.