About this episode

Ben Dando shares his extensive experience and insights on brand growth in the CPG drinks sector.

Danone. Red Bull. Liquid Death. Karma Drinks… Ben Dando has seen the CPG drinks sector from every unfiltered angle.. En route, he’s picked up a truck-full of accolades, from Marketing Week’s Top 100 to THREE nominations for CEO of the Year. What Ben doesn’t know about drinks isn’t worth knowing. Where does a CPG superstar go after such a career? Goodrays - a company whose past success proves his knowledge, and whose trajectory towards future success proves far more about his ambition, and the...

People in this episode

Host: Haines

Guest: Ben Dando

Topics covered

• CPG drinks
• brand growth
• marketing strategies
• industry insights
• entrepreneurship

Keywords

• CPG
• drinks
• brand growth
• marketing
• entrepreneurship
• Liquid Death
• Red Bull
• Karma Drinks
• Goodrays

Mentioned in this episode

Organizations: Danone, Red Bull, Liquid Death, Karma Drinks, Goodrays, Marketing Week

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