The Fightback: Is 2026 the Year Alcohol Roars Back? With Paul Thomas, Rob Wallis & Tristram Coates #26
About this episode
The episode discusses the potential resurgence of the alcohol industry by 2026 amidst current challenges and changing consumer behaviors.
Is 2026 The Year Alcohol Roars Back? The headlines spell the end for booze: Executive departures, decline, doom. The true story? It’s much more nuanced. In pockets, alc is flying. Gen Z participation is up. Spend is up. Dry Jan was the 'wettest' since 2014 according to The Times. What’s clear - growth is up for grabs - if brands get it right. Our latest pod challenges the doomsayers with a dose of confidence. Last episode, we looked at the future of drinking through the no & low len...
People in this episode
Host: Haines
Guests: Paul Thomas, Rob Wallis, Tristram Coates
Topics covered
- alcohol industry
- market trends
- Gen Z consumption
- no and low alcohol
- future of drinking
Keywords
- alcohol
- 2026
- Gen Z
- market growth
- Dry Jan
- no alcohol
- low alcohol
- trends
Mentioned in this episode
Organizations: The Times
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