How NICE are Crushing Wine Category Codes with Co-Founder, Lucy Busk #28

About this episode

Lucy Busk discusses how NICE is innovating the wine category with their canned wine product.

Only a few years ago, if you wanted wine on-the-go your options were limited to the semi-palatable 187ml PET plastic bottle or its unhelpful sibling, the pseudo-wine glass with a foil lid. Neither have a great OTG consumption experience and where other categories brimmed with innovation - wine was far behind. Cue NICE, who launched in 2019 on a mission to solve the ‘OTG wine headache’ with wine in a can. Wrapped in a bright, crowd-pleasing brand and aimed at democratising wine without comprom...

People in this episode

Host: Haines

Guest: Lucy Busk

Topics covered

• wine innovation
• on-the-go consumption
• packaging design
• market trends
• entrepreneurship

Keywords

• NICE
• wine in a can
• on-the-go wine
• packaging
• innovation
• entrepreneurship
• wine market

Mentioned in this episode

Organizations: NICE

Products: wine in a can

Places: 2019

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