How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23

How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23

July 8, 2025 · 44 min · Episode 23

About this episode

Pippa Murray discusses the rise of Pip & Nut as a sustainable brand in the food industry.

Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar. Pippa Murray is one of the UK’s brightest brand builders, and the impressive feat of Pip & Nut’s ascendence does not come at the expense of the environment. Ethics can be expensive, which is what makes Pippa’s vision, resilience and razor sharp intuition magnitudes more valuable to a brand set to take over the industry’s top step. Join us...

People in this episode

Host: Haines

Guest: Pippa Murray

Topics covered

Keywords

Mentioned in this episode

Organizations: Pip & Nut, B Corp

Places: UK

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