You, Me & CPG by Haines

Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold. The humour that runs through ‘Surreal’ never undermines the very serious mission of its Co-Founder Jac Chetland; to disrupt the markets of both cereal and protein in equal measure… Tongue-in-cheek and best-in-class, the story behind ‘Surreal’ is unmissable - so join Jac as he gets candid with Jamie Holtum on You, Me & CPG. This episode...

It takes years to make an overnight success, and when that success is sparked by your ‘first and only good idea’, you can’t help but think it’s something truly special. Moth Drinks boldly leads its category, flying the flag for the RTD market. At its helm, Co-Founder Rob Wallis has a laser focus on doing one thing well - and they do it so unbelievably well… Rob joins Jamie this week to share the secrets behind that iconic can, the UK vs US’ unique challenges, how to blend data with gut feel...

The more that creativity makes people feel, the more that they’ll buy, give, vote and do. That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend. He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow emotions, what made the Dove ‘Real Beauty’ pitch such a work of genius, and the 80-20 rule which all the best innovative brands follow. This ...

There’s seldom a more admirable sight in FMCG than a relentless desire for the best; it’s a trait worth its weight in gold. James Dashwood Chase is an entrepreneur with pedigree, and his CV speaks volumes - Co-Founding Chase Distillery, Willys Apple Cider Vinegar, and Founder now of men’s health brand Baz & Co. Joining Jamie Holtum this week on You, Me & CPG, James explains what drove their family farm’s successful diversification, how they built a brand that caught Diageo’s eye, an...

Entering the Dragon’s Den is often a real sink or swim moment, and under the pressure and watchful eyes of the nation, we saw Jasmine Wicks-Stephens shine. Exiting the infamous entrepreneurial amphitheatre with three Dragons’ backing, it’s their praise of Jasmine’s character that should draw your attention to the Founder of two fantastic brands, Faace and Known. She joins us on You, Me & CPG to pull back the curtain on the Den experience, detail her staggering path to achieving such suc...

Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA. At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to use them. Join us for David’s tales from the top, why the value of creativity isn’t what it once was, the power of being an ‘unreasonable c...

From Royal Wedding stunts to transforming a DIY giant, it’s safe to say that Stephen Robertson is a titan in the industry. Now a Non-Executive Director at Timpson, Stephen’s career is brimming with accolades, and in a nation of shopkeepers, it’s the fascinating retail marketing world from which he has some of the most invaluable lessons Stephen joins us on You, Me & CPG to detail the stories that made him entirely reframe his profession, demonstrate the new definition of brand loyalty, an...

Jonathan Stordy’s CV reads like an industry’s greatest hits list; between Unilever, Diageo, Beam Suntory and San Miguel, we’re only scratching the surface… With so many roles across so many territories, the experiences that Jonathan shares with us on You, Me & CPG define the blueprint for success as an industry leader. Join us as he takes us through an illustrious career, touching on empathetic leadership, defining culture, surviving a cyber attack, and so much more. This episode covers H...