About this episode

Olivia Ferdi discusses how her CBD drinks brand TRIP is outperforming major beverage brands by defying conventional strategies.

Calm amid the chaos is a feeling which, if it could be bottled, is a no-brainer; Olivia Ferdi has achieved exactly that with TRIP… The CBD drinks brand has previously featured in our ‘That Will Never Work’ segment of the podcast, so we just had to go beyond the label with its Founder & Co-CEO to find out why it doesn’t just work, but defies all strategic convention. Olivia joins us to lift the lid on a brand which outsells 0% beers in Dry January, is stocked in over 25,000 stores, and sho...

People in this episode

Host: Haines

Guest: Olivia Ferdi

Topics covered

• CBD drinks
• business strategy
• market competition
• brand success
• retail distribution

Keywords

• CBD drinks
• TRIP
• market strategy
• retail
• brand performance
• Dry January
• 0% beers

Mentioned in this episode

Organizations: TRIP, Red Bull, Diet Coke, Heineken

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