How a $99 Fitness Program Turned Into a Seven Figure Business | Entrepreneurship | How We Profit | E2

About this episode

Tara LaFerrara shares her journey of turning a fitness side hustle into a seven-figure business after being laid off from her corporate job.

Entrepreneurship became Tara LaFerrara’s way forward after she got laid off from her corporate job and had to decide whether her fitness and content creation side hustle could become a real business. With a small online following and plenty of uncertainty, she learned the ins and outs of business operations, ultimately scaling her $99 programs into a seven figure fitness brand. In this episode of How We Profit, Tara shares the realities of building a coaching business from scratch, how she bounced back after a six figure mistake, and the strategies that helped her generate multiple income streams as a creator entrepreneur. In this episode, Hala and Tara will discuss: (00:00) Introduction (04:29) How Tara’s Business Makes Money (07:33) Going All-In on Entrepreneurship (14:25) Converting Followers Into Paying Customers (17:35) App vs. Coaching Business Economics (24:22) Niching Down to Women 35+ (29:42) Building the Broads App (37:15) Using Webinars to Drive Sales (41:00) Pricing Creator Brand Partnerships (48:26) Scaling Beyond Founder Bottlenecks Tara LaFerrara is the founder of Broads, a fitness app and coaching company. She is a personal trainer, creator, and host of the Broads…

People in this episode

Host: Hala Taha

Guest: Tara LaFerrara

Topics covered

• Entrepreneurship
• Fitness
• Business Growth
• Content Creation
• Income Streams

Keywords

• fitness program
• entrepreneurship
• coaching business
• income streams
• women's health

Sponsors

Indeed

Mentioned in this episode

Organizations: Broads

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