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69. From Chuck Wagon to Cast Iron Cowboy: Kent Rollins Refused to Fade Away
Jun 17, 2026
Unknown duration
68. The Things Leaders Bury
Apr 22, 2026
1h 00m 05s
67. You’re Treating Your Horse Better Than Your Own Back
Apr 15, 2026
47m 28s
66. Choosing to Start Over
Apr 8, 2026
1h 00m 12s
65. How One Easy A Changed Everything
Apr 1, 2026
1h 00m 45s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/17/26 |  69. From Chuck Wagon to Cast Iron Cowboy: Kent Rollins Refused to Fade Away | Most people know Kent Rollins as the cowboy cook from YouTube. But long before the views and the cookbooks, he was feeding cowboys on the trail with little more than a chuck wagon and a well-seasoned iron skillet. Today, he has a hit show called Cast Iron Cowboy on the Outdoor Channel, a loyal following of millions, and a mission that has not changed: feeding hearty meals to hungry cowboys with food that incorporates the flavors of each ranch's region. Kent's story is proof that honoring where you came from does not mean you cannot do something new. In this conversation, Kent talks about growing up along the Red River in southwest Oklahoma, the lessons he learned from old-timers who stood tall as giant oak trees, and why he walked away from a stable job with benefits to buy a chuck wagon and bet his entire life on faith and hard work.In this episode, we cover:Kent's father told him to find something he loved and do it better than anyone else. He quit a full-time job with benefits to buy a chuck wagon and cook for ranches. He has been on vacation ever since.Kent walked away from security to pursue a passion. He did not have a backup plan. He trusted God, worked harder than everyone around him, and built a legacy that reaches millions of people.Kent's cookbooks are not just recipes. They are full of stories because that is how people communicate, preserve history, and leave a mark on the world. He wants people to remember what he did while he was alive, not what is written on a headstone.YouTube and faith built something traditional media could not. Kent and his wife Shannon spent years filming videos on an iPhone and editing on a laptop. They turned down network deals that wanted to change who they were. They built their own platform where they could say "God bless America" and pray for people without anyone telling them to stop.The American rancher is not a dying breed. Kent uses his platform to showcase ranches across the country that are still raising cattle the way it was done over a century ago. Technology has improved the process, but the core mission remains the same: be a steward of the land, raise the best beef in the world, and pass it down to the next generation.Make sure to hit follow/subscribe so you never miss an episode.Connect with Guest Kent Rollins:Instagram: (https://www.instagram.com/cowboykentrollins)Facebook: https://www.facebook.com/cowboykentrollinsYouTube: (https://www.youtube.com/@CowboyKentRollins)TikTok: https://www.tiktok.com/@cowboykentofficialWatch Cast Iron Cowboy on Outdoor ChannelConnect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speakerMentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
| 4/22/26 |  68. The Things Leaders Bury✨ | leadershipagriculture+3 | Tyler Dickerhoof | tractorrobotics+9 | Ohio | farmingisolation+3 | — | 1h 00m 05s | |
| 4/15/26 |  67. You’re Treating Your Horse Better Than Your Own Back✨ | healthagriculture+2 | Farley Schweighart | Rural MedexYouTube+5 | — | mobile practicecash-pay+2 | — | 47m 28s | |
| 4/8/26 |  66. Choosing to Start Over✨ | starting overfaith+3 | Brett Hicks | the Elite MastermindLinkedIn+4 | the Red Sea | poultry operationreal estate+3 | — | 1h 00m 12s | |
| 4/1/26 |  65. How One Easy A Changed Everything✨ | FFAinsurance+4 | Terren Moore | insurance agencyFFA+7 | — | farmingrelationship-building+3 | — | 1h 00m 45s | |
| 3/4/26 |  64. Global Ag Perspectives with Pete Debus✨ | global agriculturefinancial management+2 | Pete Debus | the Elite MastermindPrincipleFocus+8 | AucklandNew Zealand+3 | agricultureaccounting+2 | — | 45m 48s | |
| 2/18/26 |  63. Making Insurance Work Harder for Your Operation✨ | insurancerisk management+3 | Jacob Little | Crop & Range InsuranceLLCs+9 | San Antonio | LLCC-Corp+4 | — | 17m 59s | |
| 2/11/26 |  62. Love and Leverage in Ag✨ | agriculturebankruptcy+3 | — | Empire AgYour Ag Empire+8 | — | Valentine's Dayproducer identity+2 | — | 12m 37s | |
| 2/4/26 |  61. Bankruptcy, Profitability, and the Reality of 2026✨ | bankruptcyprofitability+6 | — | Empire AgYour Ag Empire+9 | California | Chapter 12identity crisis+2 | — | 27m 00s | |
| 1/28/26 |  60. The Banker Said "Get Out"✨ | financial landscapeagriculture+4 | Jordan Morris | agriculture financingbanking services+8 | — | bankingmental toll+3 | — | 46m 14s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 1/21/26 |  59. The Quiet Bear: Why Agriculture Can’t Afford Silence Anymore✨ | agriculturestorytelling+3 | Kirbe Schnoor | FarmHerRanchHer+10 | CaliforniaAmerica | advocacygenerational transition+2 | — | 59m 55s | |
| 1/14/26 |  58. The Empathy Gap: Why Bootstraps Won’t Fix a Broken System | American agriculture is suffering from a massive empathy gap, and it is time to stop pretending that "hard work" is the only variable for success. In this episode of “Your Ag Empire” podcast, Jonathon Haralson dismantles the "pull yourself up by your bootstraps" narrative, arguing that it ignores the critical role of timing and inheritance. He contrasts the reality of sixth-generation farmers operating on paid-for land with the impossible math facing first-generation producers drowning in high-interest debt.Haralson calls for an end to the "competence trap"—the false belief that struggling operations are simply poorly managed—and advocates for a unified front to address systemic issues like land access, input costs, and policy failures. This isn't about playing the victim; it's about acknowledging that the economic ladder has been pulled up, and until the industry admits the playing field isn't level, we will continue losing good operators to a broken system.In this episode, we cover:Hard work is universal in agriculture, but outcomes are often determined by timing and historical advantages (like the Homestead Act or cheap land prices) rather than individual effort.There is a dangerous divide between established multi-generational farms and beginning operators; the former must acknowledge their "inheritance advantage" rather than attributing their stability solely to superior management.High interest rates, inflated input costs, and stagnant commodity prices mean that business models that worked in the 1970s are mathematically impossible for new entrants in the 2020s.High suicide rates and family breakdowns in ag are symptoms of a rigged economic game, not a lack of grit or competence among producers.Solving the crisis requires policy reform on credit and land access, not just better budgeting advice or platitudes about working harder.Make sure to hit follow/subscribe so you never miss an episode.Connect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speakerMentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
| 1/7/26 |  57. The Tax Conversation Nobody Wants to Have | Most producers dread January because they attempt to compress a year’s worth of financial data into three weeks of chaos. This episode dismantles the traditional "shoebox of receipts" panic and replaces it with a structured, year-round workflow designed specifically for agricultural operations. Host Jonathon Haralson argues that effective tax preparation begins on January 2nd, the previous year, not weeks before the deadline. He illustrates how a proactive system saves thousands in penalties and missed deductions while preserving mental energy for producers.The discussion outlines a practical "Three Bucket" method for managing documentation, mandating immediate receipt capture and quarterly financial check-ins rather than annual autopsies. Haralson explains how to vet financial partners who understand the nuances specific to agriculture, ensuring the relationship drives profitability rather than just compliance. By shifting the financial workload from an emergency sprint to a consistent routine, producers can make calculated business decisions based on accurate data rather than deadline pressure.In this episode, we cover:Treating financial documentation as a seasonal event forces producers into emotional, high-stakes decisions under duress, whereas consistent tracking allows for calculated adjustments throughout the fiscal year.Chaotic records carry a quantifiable cost, ranging from compounding failure-to-file penalties and accrued interest to substantial missed deductions for equipment use and mileage.The "Three Bucket" Method: This system organizes financial duties into three distinct categories—immediate receipt capture via digital tools, quarterly trajectory reviews with a financial partner, and December consolidation—to ensure data remains clean and accessible.An effective financial relationship requires a professional who comprehends agricultural specificities, such as lumpy cash flow and depreciation schedules, rather than a generalist focused solely on filing returns.Consistent financial tracking functions as a crucial business tool, allowing operators to evaluate structural changes—such as S-corp elections or major capital purchases—with accurate numbers well before the fiscal year concludes.Make sure to hit follow/subscribe so you never miss an episode.Connect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speakerMentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
| 12/31/25 |  56. Realistic Nutrition for the Rural Empire with Sheri Glazier | Most producers can tell you exactly what fuel mixture their tractor needs or the precise ration for their herd, yet they run their own bodies on empty. In this episode of “Your Ag Empire” podcast, registered dietitian Sheri Glazier joins Brooke Taylor to dismantle the idea that nutrition requires perfection or a Whole Foods down the street. Known as the "Dirt Road Dietitian," Glazier understands when the nearest grocery store is 30 miles away and harvest is in full swing, you need practical strategies rather than judgment.Glazier breaks down how she is bringing high-level nutrition consulting to rural America through virtual coaching. The conversation covers why traditional "food police" tactics fail in agriculture and how to fuel your body for a 16-hour workday without giving up the foods you love. Whether you are grabbing lunch at a gas station or trying to manage cholesterol during calving season, this episode provides a realistic roadmap to getting your health back on track.In this episode, we cover:You are the most valuable asset in your operation. If you remove yourself from the equation, the farm stops, so you cannot afford to treat your body worse than your equipment.Geography is no longer a barrier to specialized healthcare. Virtual coaching allows rural families to access board-certified nutritionists without driving into the city or losing half a day of work.Perfection is the enemy of progress. You do not have to eat "cardboard and bark" to be healthy; you just need to learn how to navigate real-world choices like gas station lunches or fast food.Farmers are endurance athletes who play a game that lasts 16 hours a day. You cannot perform at a high level or make million-dollar decisions with a foggy brain caused by poor fueling.Insurance often covers nutrition services. Many producers are unaware that their existing health plans may fully cover preventative dietary counseling, making it accessible regardless of the market cycle.Make sure to hit follow/subscribe so you never miss an episode.Connect with Sheri:Website (https://www.dirtroaddietitian.com)Facebook: (https://www.facebook.com/dirtroaddietitian)Instagram: (https://www.instagram.com/dirtroaddietitian/)Connect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speakerMentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
| 12/24/25 |  55. Building Ranches That Actually Work with Cassidy Johnston | There is a distinct difference between owning land and running a business, and too many producers are blurring that line to their own detriment. Cassidy Johnston, a first-generation rancher and founder of JRC Ranch Management & Consulting, joins host Jonathon Haralson to dismantle the "this is how we’ve always done it" mindset that plagues the industry. In this episode of “Your Ag Empire” podcast, Johnston brings an outsider’s tactical perspective to multi-generational problems, arguing that treating a ranch like a lifestyle project rather than a multi-million dollar asset is a fast track to mediocrity. She breaks down why profitability is not a dirty word and why emotional attachment to tradition often becomes the biggest barrier to longevity.This conversation goes beyond cattle genetics and grazing rotation. Johnston and Haralson dig into the silent operational leaks that drain bank accounts, specifically the high cost of employee turnover caused by poor culture and housing. They also tackle the disconnect in modern agricultural advocacy, challenging producers to stop preaching to the choir and start providing actual value to consumers. Whether you are managing an inherited legacy or trying to build a foothold in the industry from scratch, this episode offers a necessary reality check on what it takes to build an operation that lasts.In this episode, we cover:Treating your operation like a lifestyle rather than a business is the quickest way to lose it. If you do not know your bottom line or have clear systems in place, you are just hoping for a good market rather than managing for profit."This is how we've always done it" is an expensive mindset. Johnston encourages producers to question every default decision, from weaning dates to salt placement, to find efficiencies that others miss.Employee turnover is a massive, often invisible cost on the balance sheet. Retaining good help usually comes down to more than just offering a paycheck.Data doesn't always have to be a spreadsheet. Qualitative data—like the condition of your pastures, the disposition of your herd, or the stress level on shipping day—are critical metrics you need to track.Modern advocacy is failing because it focuses on the producer, not the customer. Instead of just "sharing your story," focus on answering the questions the consumer is actually asking and providing value they can use.Make sure to hit follow/subscribe so you never miss an episode.Connect with Cassidy:JRC Ranch Management & Consulting – jrcranchconsulting.comCKJ Consulting and Communications – casskjohnston.comLinkedIn: @casskjohn (https://www.linkedin.com/casskjon) Connect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speakerMentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
| 12/17/25 |  54. Turning Minutes into Money: The 1,000 Minute Framework | We all have the same 24 hours in a day, but how you spend them determines if your operation grows or stalls. In this episode, host Jonathon Haralson breaks down the “1,000 Minute Rule,” a concept adapted from business heavyweights Ryan Serhant and Codie Sanchez. It challenges the traditional agricultural mindset that working harder is the only way to win. We look at how to stop trading your time for hourly wages and start investing your minutes like capital to get a real return on your day.This discussion moves beyond theory and offers a tactical seven-day audit to expose where your time is actually going. Learn how to categorize tasks into high-value work that only you can do versus low-level work that drains your focus. The goal is to stop acting like an employee in your own business and start leading like the CEO your land needs. If you are tired of running on empty, this episode gives you the structure to take control back.In this episode, we cover:Every producer starts the day with roughly 1,000 productive minutes, and you need to budget them as strictly as you budget your operating capital.Entrepreneurs get paid for solving problems and creating solutions rather than how many hours they spend grinding on tasks that could be delegated.A seven-day time audit is the most effective way to identify the “red tasks” that waste your day and the “green tasks” that actually drive revenue.You cannot afford to spend your time on low-value labor when your operation requires high-level strategic decision-making to survive and grow.Make sure to hit follow/subscribe so you never miss an episode. .Connect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
| 12/3/25 |  53. What Happens to the Ranch When You're Gone? A Conversation with Estate Attorney Kyle Post | In this eye-opening conversation, estate attorney Kyle Post pulls back the curtain on the critical importance of succession planning for farm and ranch families. Drawing from years of experience helping agricultural operations navigate complex transitions, Post offers candid insights into why so many avoid estate planning, the risks of inaction, and practical steps families can take to protect their legacy. Beyond just the legal and financial considerations, Post digs into the human element of estate planning - the difficult conversations families must have, the balance between fairness and equality for heirs, and how to structure plans that reflect a family's values. He emphasizes that there's no one-size-fits-all approach, sharing real-world examples of both successful transitions and cautionary tales. For any farmer or rancher who has worked a lifetime to build their operation, this episode offers an essential roadmap for ensuring that the legacy endures for generations to come.In this episode, we cover:Common estate planning mistakes made by agricultural families and strategies for dividing land and assets between heirs Legal tools like trusts, LLCs, and power of attorney documents, and how to minimize estate and gift taxesThe importance of having difficult family conversations early and practical first steps for families without an existing planBalancing fairness vs equality when it comes to heirsMake sure to hit follow/subscribe so you never miss an episode. Connect with Kyle:kylepostlaw.comConnect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
| 11/26/25 |  52. Keeping the Books and the Brand Alive: Mary Kate Pedigo on Long-Distance Ranching and Building The Moore House | Not everyone upholding a legacy wears boots every day. Some manage from behind a laptop, two states away, ensuring the books are clean and the cattle fed. In this episode, Mary Kate Pedigo shares her non-traditional involvement in her family’s 120-year cattle operation, proving one does not have to be physically on the ranch to be an integral part of its legacy.Pedigo, a creative agency owner and co-founder of The Moore House, shares her unique perspective on honoring a family legacy when traditional roles evolve, blending a deep-seated connection to the land with modern entrepreneurship and remote management. Her insights cover navigating generational shifts, embracing technology, and discovering unexpected opportunities, demonstrating that an impactful role in a family operation can take many forms.In this episode, we cover:Contributing to a family's century-old ranch from afar, managing critical backend tasks like leases and payments through technology.How staying involved in the ranch's business operations arose from necessity, leading her to protect family assets and develop a fair profit-share partnership.The transformation of her grandparents' 1919 home into "The Moore House," an agritourism destination in Willcox, Arizona, that blends history with hospitality.Her diverse life involves managing a creative agency, raising a family in East Texas, and working cattle in Arizona, all held together by a commitment to legacy.Make sure to hit follow/subscribe so you never miss an episode. Connect with Mary Kate Pedigo:The Moore House: (https://www.moorehouseaz.com/)Instagram: @staythemoore (https://www.instagram.com/staythemoore) @marykatepedigo(https://www.instagram.com/marykatepedigo)Connect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
| 11/21/25 |  51.5 Bonus Episode: Revolutionizing Beef Production with Efficiency, Sustainability, and Genetics | In this bonus episode, host Jonathon Haralson brings together key players in the beef industry to discuss cutting-edge developments in cattle genetics, feed efficiency, and sustainability. Featuring Roland Sanchez from Red Dock Farm, Mark Nelson from Greensteak, and Keaton Dodd, the new executive director of the Santa Gertrudis Association, the conversation delves into how data-driven breeding programs and innovative testing methods are shaping the future of beef production.In this episode, we cover:Feed efficiency testing and Real Progeny Data (RPD): Highlighting the critical role of feed efficiency testing in cattle breeding programs and the significance of RPD in making data-driven breeding decisions.Red Dock Farm and Greensteak collaboration: Showcasing Red Dock Farm's approach to data collection and genetic improvement, alongside Greensteak's role in verifying and valuing calves based on performance data.The importance of sustainability metrics, including water intake measurements, and the industry's focus on balancing efficiency, profitability, and environmental considerations.Exploring the potential of Santa Gertrudis genetics in enhancing commercial herds and the development of Greensteak's certification program for enrolled calves to promote superior genetics.Make sure to hit follow/subscribe so you never miss an episode. Connect with our guests: https://reddocfarm.com/Instagram: @reddocfarm (https://www.instagram.com/reddocfarmFacebook: https://www.facebook.com/RedDocFarmSanta Gertrudis Association: https://santagertrudis.com/Connect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
| 11/19/25 |  51. Breeding Legacy: How Red Doc Farm is Shaping the Future of Santa Gertrudis | In this episode, we dive deep into the story of Red Doc Farm with Dr. Roland "Scooter" Sanchez II and Dr. Adolfo Sanchez. From a teenage dream at the New Mexico State Fair to one of the region's most respected Santa Gertrudis operations, the Sanchez family's journey offers valuable lessons for cattlemen everywhere.Scooter and Adolfo share how their father's analytical mindset as an engineer-turned-physician shaped their approach to cattle breeding, leading to innovations in efficiency testing and carcass quality. They discuss the pivotal role of Cherokee General in elevating their genetics and how partnerships with major industry players like King Ranch and AZTX Feeders validated their breeding program.Whether you're a seasoned rancher or just starting out, this episode offers valuable insights into building a sustainable and profitable cattle operation focused on genetic improvement and customer satisfaction.In this episode, we cover:Building a data-driven breeding program that balances productivity with adaptability to harsh environmentsThe advantages of Santa Gertrudis genetics for commercial cattlemen, including heterosis benefits and feed efficiencyTheir approach to vertical integration, from forage production to feedlot trialsStrategies for passing down a multi-generational ranching legacyData collection and analysis are crucial, but can be challenging to manage at scaleThe importance of building long-term relationships with customers, viewing them as partners in genetic improvementYoung producers should approach ranching with a business mindset while maintaining a connection to the landMake sure to hit follow/subscribe so you never miss an episode. Connect with Red Doc Farms: https://reddocfarm.com/Instagram: @reddocfarm (https://www.instagram.com/reddocfarmFacebook: https://www.facebook.com/RedDocFarmRed Hot Female Sale: https://reddocfarm.com/red-hot-female-sale/ Connect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
| 11/12/25 |  50. Grounded in Legacy, Wired for the Future: James Clement on Soil Health, AgTech, and Long-Term Stewardship | In this episode, Jonathon Haralson sits down with James Clement, a rancher, Marine currently serving in the reserves, and tech executive leading soil strategy at Earth Optics. They delve into how these seemingly disparate worlds collide to shape his perspective on land stewardship and the future of agriculture.James brings a unique "boots on the ground" perspective to topics like soil health, carbon credits, remote monitoring, and how AgTech can truly serve the land and its caretakers. It’s a conversation that explores the intersection of tradition and innovation, challenging long-held beliefs about ranching and profitability.In this episode, we cover:Grounded in Legacy, Wired for the Future: How James's diverse background as a rancher, Marine, and tech exec informs his approach to agriculture.A 400-Year Ranching Legacy: How his family's deep roots in ranching have shaped his perspective on land stewardship.Carbon Credits Without the Fluff: Demystifying carbon credits as a revenue stream and how Earth Optics makes the process usable and transparent for producers.AgTech & Practicality: Leveraging AI and monitoring tools like Ranchbot and Frontiers Market to make better daily decisions and improve ranching observations.The Long Game in Land Ownership: The philosophy of leaving land better than you found it and the "100-year decision" mindset.Evaluating Ranch Purchases: Beyond traditional metrics, considering all revenue streams and focusing on the long-term health of the land.The Land Board: How a diverse board of experienced professionals can serve as an advisory resource for ranching operations.Addressing Misconceptions: Busting myths about soil health, AgTech, and the evolution of carbon credits.Make sure to hit follow/subscribe so you never miss an episode. Connect with Jameswww.earthoptics.comhttps://ranch-bot.comhttps://frontiersmarket.comhttps://www.thelandboard.com Connect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
| 11/5/25 |  49. Team Roping, Family Values, and Finding Your Winning Formula with Wesley Thorp | In this episode, Jonathon Haralson visits with Wesley Thorp, a 10-time NFR qualifier and 3-time world champion team roper who proves that hard work, long hauls, and performing under pressure can coexist with family life and strong values.They explore what it takes to stay sharp year-round, how horse health impacts career longevity, and where team roping is heading as a business. More than just a rodeo star, Thorp is a grounded role model and a testament to the power of perseverance, humility, and faith.Whether you're chasing a world championship or building your own ag empire, this conversation will inspire you to stay true to your values and find a winning formula that works for you.In this episode, we cover:Wesley Thorp's rodeo journey began with ranching roots and strong family influences, leading him to set ambitious goals from a young age.Despite a demanding travel schedule, Thorp prioritizes his family, marrying young and finding ways to balance his rodeo career with his roles as a husband and father.Staying sharp and maintaining a winning streak requires focus and dedication, along with a good partner and good horses.Thorp emphasizes that horse health is essential for career longevity, viewing his equine partners as athletes deserving of top-tier care.Looking ahead, Thorp sees team roping moving toward increased specialization, as well as opportunities in branding and business ventures.Make sure to hit follow/subscribe so you never miss an episode. Connect with Wesley Thorp:Website: [wesleythorp.com](https://wesleythorp.com/)Instagram: @wesley.thorpConnect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
| 10/29/25 |  48. Behind the Scenes at Empire Ag: Building Systems, Seizing Sanity with Hannah Ferri | In this episode, Jonathon Haralson welcomes Hannah Ferri, Director of Growth & Operations at Empire Ag, for a peek behind the curtain. They explore what it takes to scale a rapidly growing business, the importance of putting the right people in the right seats, and why a little bit of process can go a long way.Hannah shares her journey from South Texas roots to leading operations at Empire Ag, offering actionable insights on building systems, onboarding clients, and empowering a high-performing team. Whether you're a solo entrepreneur or leading a growing organization, this episode will inspire you to lead with grit, build real systems, and embrace the power of saying "yes" to the right help.In this episode, we cover:A disaster-turned-opportunity with the "Going Coastal" brandWhy processes matter (especially in a growing business)and how creating efficiency relieves bottlenecks.Putting the right people in the right seats allows people to flourishTouchpoints, communication, and processes, and how Empire Ag’s client onboarding process has changedEmpowering employees, prioritizing responsibilities, and making sure all of Empire Ag’s brands align have built internal clarity and successful growth.What's Next at Empire Ag: The future of branding, adding key personnel, and continuing to scale with intention.Make sure to hit follow/subscribe so you never miss an episode. Connect with Hannah:Follow on Instagram @hannahmo_stxGoin' Coastal @goincoastaloutfittersRanch & Reef Outfitters @ranchandreefoutfitterswww.hannahmo.com Connect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
| 10/22/25 |  47. The Psychology of Money in Farming and Ranching | In this episode, Jonathon Haralson tackles a topic at the heart of every business, farm, and life decision: money. Drawing from “The Psychology of Money,” by Morgan Housel, he emphasizes the emotional side of finances, revealing that money is far more than spreadsheets and numbers. Haralson dives into how our upbringings, experiences, and fears play a significant role in our financial decision-making.He challenges the idea that success is all about skill, reminding listeners that luck plays a part, and calls for humility and grace in the high-stakes game of agriculture. Beyond the balance sheet, Haralson pushes listeners to take ownership of what money really means to them. Whether you’re chasing millions or starting from scratch, this episode encourages you to stay grounded, stay grateful, and remember that you are worth more than paper.In this episode, we cover:The psychological baggage we bring to money decisionsThe role of luck in success and failureWhy grace and humility matter in agricultureThe "more" trap and chasing the horizonCompounding principles beyond financeWhat it takes to get wealthy vs. staying wealthyHow defining "enough" leads to freedomFinancial planning with reason, not perfectionWhy your scoreboard isn't everyone else'sMake sure to hit follow/subscribe so you never miss an episode. Connect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
| 10/15/25 |  46. Just Start: Dr. Tom Field on Entrepreneurship, Legacy, and Building a Purposeful Life | In this episode, Jonathon Haralson sits down with Dr. Tom Field, the force behind the Engler Agribusiness Entrepreneurship Program, to explore the power of starting, building a legacy, and the importance of leading a purposeful life. They dive into the challenges of entrepreneurship, the significance of community, and the need for strength tempered with gentleness.Dr. Field shares his insights on overcoming internal barriers, embracing failure, and the role of faith and hope in navigating the real world. It's a conversation that inspires action and encourages listeners to aspire, not just dream.Whether you're a seasoned entrepreneur or just starting out, this episode is a reminder that the journey is just as important as the destination.In this episode, we cover:The Power of the Start: Overcoming internal barriers and taking the first step.Navigating the twists and turns of entrepreneurship and learning from "false starts."How the education system can hinder creativity and the importance of asking the right questions.Discovering a passion by solving problems or falling in love with a customer base.The Next Generation and Family Operations: Earning the opportunity to be part of a family business and bringing new ideas to the table.Creating a culture where employees feel ownership and are empowered to contribute.Blending work and life, having accountability partners, and finding a brotherhood.Make sure to hit follow/subscribe so you never miss an episode. Connect with Dr. Field:www.englerjourney.comFollow on Instagram@engler_unl Connect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services | — | ||||||
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